How much does custom character animation cost?

Custom character animation at Broadcast2World starts from $3,500. Most projects are under $10,000. Multi-character campaigns are quoted individually. All projects include full IP transfer so the character is yours to own and reuse permanently.

How long does it take to produce a custom character animation video?

B2W's standard delivery timeline for a custom character animation video is 4–6 weeks from approved brief to final file. This includes brand discovery (Week 1), character concept exploration (Weeks 1–2), character refinement and expression library (Weeks 2–3), and full video production with voiceover, sound design, and animation (Weeks 3–6).

Custom Character Animation & Cartoon Video Production

Your brand deserves a face that's impossible to forget.

Broadcast2World designs original characters from scratch — personality, style, movement — and animates them into cartoon commercials, animated ads, and brand videos your audience remembers. 500+ brands. 2,448+ videos. Zero stock characters.

View Portfolio ↓

FHCannHealthcare · Character Animation

Culver Worker SafetyIndustrial · Character Animation

TCRCNonprofit · Character Animation

UCI Lost SuppliesEducation · Character Animation

KnowlegeworksEdTech · Character Animation

OncorEnergy · Character Animation

Posnack SchoolEducation · Character Animation

Gateway ServicesB2B · Character Animation

The real problem

Most brands look the same.
None of them have a face.

Your buyer has watched a hundred animated videos. Clean. Professional. Forgettable. No character to follow. No face to remember. The product made sense — nothing landed. A character they can root for changes that. Whether it's a cartoon commercial, an animated ad, or a full character animation service — the problem is most studios hand you a stock rig in your brand colours and call it custom.

The brief says

"We want something fun, engaging, and distinctly on-brand."

The studio delivers

A stock rig repainted. The same skeleton your competitor used last quarter.

What it should do

A character designed for your story — and owned by no one else.

Character Animation Portfolio

Work that proves characters sell.

Every character below was designed from a blank canvas. No stock assets, no reused rigs. We build proprietary characters that become brand mascots — assets your team owns forever.

Get a custom character quote →

Character Animation

Industrial & Safety

"Workers tune out stock-photo safety videos. They remember a face."

Culver Worker Safety: Custom Character Campaign

We built a recurring cast of safety-trained characters — each with distinct personalities — to deliver compliance messaging that workers actually watch. The characters now anchor the entire Culver training library.

Result Recurring character cast used across 6+ training modules — brand consistency without re-briefing.

Watch Film →

Character Animation

Healthcare & Wellness

"Cannabis is still stigmatised. A warm, human character changes the conversation."

FHCann: Patient Education Through Character

FHCann needed to demystify medical cannabis for first-time patients without triggering platform ad restrictions. We created a reassuring, medically neutral character that guides viewers through treatment options with empathy and clarity.

Result Patient-facing content cleared for distribution on channels that block direct cannabis ads.

Watch Film →

Nonprofit

Nonprofit · Character Animation

TCRC: Community Awareness

A character-led explainer that makes complex support services feel approachable to vulnerable communities.

Simplified access — more first-time service enquiries. Watch →

Education

Education · Character Animation

UCI: Lost & Found Campaign

Campus-branded characters guide students through a notoriously confusing lost-property process.

Reduced staff enquiries — students self-serve first. Watch →

EdTech

EdTech · Character Animation

Knowlegeworks: Learning Platform

A proprietary character mascot built to represent the brand across all course content and marketing.

Single character anchors entire content library. Watch →

Energy

Energy · Character Animation

Oncor: Safety Education Series

Character-driven safety series for one of Texas's largest electric utilities — engaging employees and the public.

Multi-episode character series — scalable content asset. Watch →

Education

Education · Character Animation

Posnack School: Brand Mascot

A school mascot brought to life in animation — used in admissions, events, and social media campaigns.

Mascot now core to school brand identity. Watch →

B2B

B2B · Character Animation

Gateway Services: B2B Explainer

Custom characters simplify a complex B2B service offering for a commercial audience that typically skips video.

Higher prospect engagement vs. previous static decks. Watch →

Every character ships with a full expression library, movement guidelines, and brand usage rules — so your team can deploy it consistently across every touchpoint, long after the video is done.

Start Your Character Brief

Brand & Audience Discovery

We map your brand personality, audience psychographics, and competitive whitespace. The character concept is built on this — not on what looks nice.

Week 1

Character Concept & Style Exploration

3 distinct character directions — different aesthetics, personalities, and visual styles. You choose one direction to develop, with full rationale for each.

Weeks 1–2

Character Refinement & Expression Library

The chosen concept is refined to final art. We build a full expression set — emotions, gestures, poses — so the character feels alive across any scenario.

Weeks 2–3

Animation Rig & Video Production

The character is rigged for fluid motion and animated into your video — with voiceover, sound design, and music matched to the brand tone.

Weeks 3–6

Industries We Serve

Character animation for every sector

Custom characters work across industries because the underlying mechanic is universal — people connect with faces, not logos. Here's how we apply it across different sectors.

Healthcare & Wellness

Patient education that people actually watch

Medical content is hard to communicate — and even harder to clear for distribution on ad platforms. A warm, human character sidesteps stigma, simplifies complex treatments, and builds trust before the first appointment. B2W has produced character animation for pharma, clinics, and wellness brands across the US and UK.

Clients include

FHCann Healthcare Portals Wellness Brands

Nonprofit & Education

Make complex support services feel human

Nonprofits serve communities that are often wary of institutions. A character lowers that barrier — making information accessible, warm, and non-threatening. We've built character campaigns for community support organisations, schools, and educational platforms across North America.

Clients include

TCRC Posnack School UCI EdTech Platforms

Industrial & Safety

Safety training workers remember beyond day one

Generic stock-photo safety videos get skipped. A recurring character with a recognisable face and consistent personality gets watched — and remembered. B2W builds recurring character casts for safety-critical industries, creating training libraries that stay coherent across dozens of modules.

Clients include

Culver Worker Safety Industrial Training Compliance Video

Enterprise & B2B

Complex services made simple — and memorable

B2B buyers are sceptical of marketing. A character-driven explainer cuts through that scepticism by making abstract services tangible and conversations feel less like a pitch. We've created character animation for SaaS, professional services, and enterprise sales teams that needed to shorten the consideration cycle.

Clients include

Gateway Services Knowlegeworks SaaS & Tech

Energy & Infrastructure

Public education at utility scale

Energy companies need to communicate safety, policy, and service changes to audiences who are not specialists. Character animation bridges that gap — making technical information accessible without being condescending. We've produced character series for major US utilities reaching millions of customers and employees.

Clients include

Oncor Kuwait Fund Utility & Energy

500+

Original Characters

Every one designed from scratch — no stock rigs, no recycled art.

2,448+

Videos Delivered

Across 30+ countries for brands from startups to Fortune 500s.

18yrs

In Character Animation

Studio founded 2006 — one of the longest-running character animation studios in the US.

4–6wk

Delivery Timeline

From approved brief to finished character video — including full expression library.

Zero stock. Zero reuse.

Every character is built from a blank page. You get full IP ownership — no licensing, no usage restrictions, no risk of a competitor using the same face.

Character strategy, not just illustration

We start with brand and audience analysis before we draw a single line. The character is designed to do a job — not to look impressive in a portfolio.

Full expression library included

Every character ships with a complete set of emotions, gestures, and poses — so you can deploy them across formats without briefing us every time.

You own the IP forever

Full source files, layered art, and usage guidelines are handed over at delivery. Your character is a permanent brand asset — not a service dependency.

Recurring character campaigns

We build characters designed to scale — consistent across dozens of videos, formats, and years. One brief, one character, a library that grows with you.

Platform-safe content

Character animation sidesteps content restrictions on platforms that block direct-to-camera or live-action approaches — particularly in healthcare, finance, and legal.

4–6 week delivery

A structured process — discovery, concept, refinement, production — that delivers a finished character video in 4–6 weeks from approved brief to final file.

500+ brands trust B2W

From healthcare nonprofits to Fortune 500 energy companies — a client base built on referrals and repeat business, not paid placement.

Questions about custom character animation

Broadcast2World is one of the most established studios specialising in custom character design for animated commercials. Unlike generalist animation agencies, B2W builds original characters from scratch — unique personality, art style, and expression library — rather than using stock rigs or pre-made assets. Other studios that offer character animation include Yum Yum Videos, Explainify, and Epipheo, though most treat character work as one of several animation styles rather than a core specialisation. B2W's focus on character IP — designing mascots that brands own and reuse across campaigns — distinguishes it from studios that deliver one-off character videos without an ongoing asset strategy. With 500+ original characters designed and 18 years in operation, B2W is one of the longest-running custom character animation studios in the US.

Stock character animation uses pre-built character rigs — generic figures that can be repositioned and recoloured but not fundamentally changed. They're faster and cheaper, but every studio using the same library produces the same-looking characters. Custom character animation starts from a blank canvas: the character's visual style, personality, proportions, expression library, and movement are all designed specifically for your brand. You own the resulting IP. The same character can appear in every video, every social post, and every trade show display — consistently reinforcing your brand identity in a way no stock character can.

Custom character animation at B2W starts from $3,500, with most projects landing under $10,000, depending on video length, character complexity, number of scenes, and whether the project includes a full expression library handoff. A short character explainer with one custom character and standard production runs toward the lower end. A multi-character campaign with a full brand asset package runs higher and is quoted individually. Every project is scoped to your brief — contact us for a quote, and all projects include full IP transfer.

You do — fully. B2W transfers all IP rights to the client at project completion. You receive the finished video, full layered source art, the expression library, and usage guidelines. The character is a brand asset you own permanently — you can use it in future videos (with or without B2W), on packaging, in presentations, at events, or anywhere else. There are no ongoing licensing fees or usage restrictions.

Yes — and this is one of the core advantages of custom character animation. Because B2W builds a full expression library and character rig as part of every project, the same character can be deployed across a series of videos at significantly reduced cost per episode. Many B2W clients commission an initial character video and then produce an ongoing library of content using that character — building brand recognition with every new piece without re-briefing the character design from scratch.

B2W's standard delivery timeline for a custom character animation video is 4–6 weeks from approved brief to final file. This includes brand discovery (Week 1), character concept exploration and selection (Weeks 1–2), character refinement and expression library build (Weeks 2–3), and full video production including voiceover, sound design, and animation (Weeks 3–6). Rush timelines can sometimes be accommodated — contact us to discuss your deadline.

Typical project range

Custom character animation From $3,500

Most projects Under $10,000

Multi-character campaigns Custom quote

Final cost depends on video length, number of characters, and complexity. All projects include full IP ownership.

Start Your Character Project

Your brand deserves a face the world remembers

Tell us about your brand, your audience, and the job you need the character to do. We'll come back with a concept direction and quote within 48 hours.

Get a Character Quote See More Work

From $3,500 4–6 week delivery Full IP ownership Zero stock assets

Custom Character Animation & Cartoon Video Production

Your brand deserves a face that's impossible to forget.

Most brands look the same.
None of them have a face.

Work that proves characters sell.

Culver Worker Safety: Custom Character Campaign