Brand Video Production

What is Branded Video Content and Why Do Businesses Need it?

These are strategic content pieces that allow you to communicate your company’s mission and message to viewers while subtly placing your brand in the background. Unlike traditional ads that focus solely on selling, branded content videos prioritize authenticity and emotional connection.

Their unique characteristics include being short (generally between 1 to 3 minutes), entertaining, and tailored to your target audience.

Here’s a rundown of all their benefits that explain why your business needs them:

Create a Lasting Impression: It's no longer enough to simply tell people what you offer—you need to share why you do it. Branded videos go beyond the surface, helping your audience connect with your deeper mission and values. Branded content videos have a 59% higher brand recall compared to display ads.

Build Brand Awareness: Even if you're the best in your field, it's your story and purpose that help you stand out. When people resonate with your mission, they’re more likely to remember and choose your brand when they need your product or service. In fact, 64% of consumers are inspired to make a purchase after watching a brand video.

Communicate Effectively: A picture may be worth a thousand words, but a video can convey your story faster and more compellingly. Branded video marketing allows you to express your company's "why" clearly and efficiently, saving valuable time while making a strong impression.

All in all, they humanize your business, strengthen your brand voice, and, in doing so, foster emotional connections while boosting long-term loyalty and visibility.

How Does Brand Video Production Work?

Animated brand videos represent the essence of your brand, focusing on long-term growth and connection. 

They go beyond just promoting products—they help create emotional ties with your audience. 

Through storytelling and engaging visuals, these compelling videos communicate your brand’s message, identity, and values, boosting awareness, building trust, and ultimately driving sales.

Our Branded Content Video Production Process

As a branded video production company, we follow this streamlined process for creating your brand animation videos-

Research: We start the process by understanding your video objectives and target audience. Through a kick-off call, we gather all the essential details we need to craft a compelling story and effective script.

Scriptwriting: Based on the research, we start pre-production work. We develop a clear and engaging script that aligns with your brand story video production goals. Throughout this process, our brand video agency seeks feedback from you. This helps us refine the script and ensure it resonates with your team.

Storyboarding: We create a blueprint of the visual flow of the video, ensuring every detail is in place. 

Graphics: We turn storyboard sketches into colored art pieces based on the client's preferred style, offering 2-3 options to choose from. 

Animation: We add movement to the final graphics, making them dynamic and engaging.

Voiceover & Sound Design/Music: Based on your video storyline, we select the right voiceover artists and have them record in a professional studio. Then, we integrate the voiceover, along with any necessary sound effects and music, into the video.

Final Video Editing & Delivery: After incorporating any more feedback post-production, we give the video an ‘Ok’ and deliver it in your preferred format.

Why Choose Broadcast2world as Your Brand Video Production Company?

With 15+ years of experience and a trusted client list that includes top brands like McAfee, CooperVision, and ESRI, we’ve perfected the art of brand video production.

We specialize in crafting videos that not only showcase your company’s mission and message but also subtly highlight your brand in a way that resonates with your audience.

At Broadcast2World, we know how to bring the essence of your brand to life. Our team creates content that not only promotes your brand but also supports your long-term brand-building efforts.

So, choose us, and let our brand video production services help you tell your story in a way that leaves a lasting impact and builds a deeper connection with your audience.