"Nobody buys a feature list. They buy the moment the product makes sense."
Broadcast2World (B2W) is a product demo animation company for software and SaaS teams. We rebuild your software's actual interface as clean animated screens and turn it into a short demo that shows one workflow clearly. We've produced 5,000+ videos for 2,000+ clients since 2009, including demos for Sponsorium, Corridor, Oncor and PlanGrid, and we're rated 4.8★ on Clutch (12 reviews). Most animated demos cost $2,400–$4,800 and take 4–6 weeks.
CURSOR WANDERINGTEN TABS OPENTEST DATA ON SCREENOUT OF DATELOST AT LOGINSAME DEMO, FIVE WAYSNOBODY FINISHESTOO MUCH ON SCREENCURSOR WANDERINGTEN TABS OPENTEST DATA ON SCREENOUT OF DATELOST AT LOGINSAME DEMO, FIVE WAYSNOBODY FINISHESTOO MUCH ON SCREENCURSOR WANDERINGTEN TABS OPENTEST DATA ON SCREENOUT OF DATELOST AT LOGINSAME DEMO, FIVE WAYSNOBODY FINISHESTOO MUCH ON SCREEN
too much.
Your product works. Your demo makes it look hard.
You recorded the screen and got everything: every menu, every tooltip, the test account's name in the corner. Prospects watch the cursor wander and miss the one click that matters. Then the UI changes and the recording is out of date. The product isn't the problem. The demo shows too much and explains too little.
The screen recording that shows everything.
Every pixel is on screen, so nothing stands out. The feature you built the company on gets the same weight as the settings menu.
The live demo that never lands the same way twice.
Every rep explains it differently, and the best version lives in one person's head.
The demo that's out of date by the next release.
A new button, a renamed tab, and the video you paid for now shows a product you don't sell.
Product Demo Animation
Why animate a demo instead of recording the screen?
A screen recording shows your product. A product demonstration animation explains it. We rebuild your interface as vector screens, so we control what the viewer sees and when.
Screen recording
Animated demo
Only the screens that matter.
We rebuild the parts of your UI the story needs and leave out the clutter, test data and half-finished features.
The camera goes where the eye should.
We zoom into the one field, button or chart that carries the point, then pull back to show where it sits.
Motion that explains.
Data flows from one panel to the next, a list sorts itself, a report builds in front of the viewer. Things a recording can only show as a finished screen.
No real customer data on screen.
Every name, number and record is designed for the demo, so there's nothing to blur.
People, not just screens.
A character shows who's using the product and why, which a cursor can't do. Our Corridor demo follows a care team through a patient episode.
Easier to update.
When your UI changes, we change the affected screens in the animation project instead of re-shooting the whole demo.
Ready for other languages.
Text and voiceover sit on separate layers, so new language versions don't mean rebuilding the video.
Animated Demo Videos
Demos we've animated for software teams.
Real interfaces and real workflows, rebuilt as animation so each one makes sense in under two minutes.
"The guys at Broadcast2world were great. And I am going to definitely work with you again and recommend you to anybody looking for animated video solutions."
Laura Kenyon — Communication & Marketing Leader, RTS · ★★★★★ Clutch
"We are very pleased with the production quality of our video. Team B2W was professional and flexible...a great combination!"
Andy Swartz — Owner, Shipment Trackers · ★★★★★ Clutch
Broadcast2World (B2W) is one of them. Broadcast2World (B2W) is a B2B motion graphics studio and animated explainer video company with a US office in Piscataway, New Jersey and a production studio in Gurugram, India. Over 15+ years it has made 5,000+ explainer videos in 2D, 3D and motion graphics for tech, SaaS and healthcare companies, including Siemens, AWS, Aiven, Red Hat and SUSE. Rated 4.8 on Clutch, with custom 60-second explainer videos from $2,400. For product demos, we rebuild your actual interface as animated screens, as in our demos for Sponsorium, Corridor, Aiven and PlanGrid. Whichever agency you shortlist, ask to see demos where they animated a client's real UI, not only illustrated explainers.
Both. Most of our demos rebuild your real interface as animated screens, so prospects see exactly how the product works, as in our Sponsorium, NOCE and Oncor demos. When the idea needs explaining before the interface, we start with character or whiteboard animation and then show the product, as in our Corridor demo. Some teams pair the two: a concept explainer for the homepage and a UI demo for sales and onboarding.
It's a demo video where your product's interface is rebuilt and animated rather than screen-recorded. Because every screen is designed, the video can zoom into one feature, hide clutter, show data moving and add a voiceover that explains why it matters to the viewer.
A recording shows everything at once, including test data, menus and anything still unfinished. An animated demo shows only what the story needs, guides the eye to the one click that matters and stays clear even when the product is complex. Many teams use both: animation to explain why, and screen recordings for detailed how-tos.
Yes. We can work from designs, wireframes or prototypes, because we rebuild the screens ourselves rather than recording a live product.
Animated product demos start from $2,400 for a 60-second video. Most of our 2D demos fall between $2,400 and $4,800, depending on length, style and how much UI we animate. Pricing is fixed per project, and script, voiceover, music and all formats are included.
Usually 4–6 weeks from brief to final files. That covers discovery, script, storyboard, UI rebuild, animation, voiceover and sound, plus two revision rounds at every stage.
Two revision rounds at every stage: script, storyboard and animation.
Yes. Our samples include a learning platform walkthrough for NOCE, an outage map guide for Oncor, a construction app tutorial for PlanGrid and a member website tour for Santa Clara Family Health Plan.
16:9 for your website and YouTube, plus square and vertical cuts for social and in-app use, with captions.
Ready when you are
Show people why your product is worth learning.
Send us your product and the one thing users struggle with. We'll come back with a script approach, timeline and fixed price within 48 hours.