When you think about branding, what is the first thing that comes to your mind?
Is it big brands boasting how great they are?
If so, think again.
Branding is the art of expressing (and, in certain ways, personifying) your brand.
It’s about showing what you care about and what you’re doing about it.
What it isn’t, however, is a logo and a color palette.
Brand perception plays an important role in defining your marketing share.
Branded video content empowers you to tell great stories and helps you communicate how you want to be perceived as a brand.
And this is where branded videos can help. So, let’s try to understand what they’re all about!
Branded video content is any content a brand makes for marketing or business promotion purposes.
These videos can be created by the company inhouse or third-party production companies.
Branded video content can be used to build brand awareness, increase conversion rates, or enhance customer retention.
One such example of brand videos is inspirational videos that tell the origin story of brands that emotionally connect with the audience.
It can be distributed through social media, email marketing, paid advertising, or on a company’s website.
Some examples of branded video content include product demonstrations, customer testimonials, behind-the-scenes footage, and educational videos.
Branded video content has many use cases in terms of marketing.
It can help build brand awareness, boost conversations, and tell a story that resonates, building trust with your audience.
Branded videos can drive traffic to your website from social media channels, generate more leads, and increase sales.
When done right, branded video content can be an extremely effective way to reach and engage your target audience.
If you’re thinking about incorporating video into your marketing strategy, consider the following advantages:
1. Increases brand awareness.
2. Boost online and offline conversions.
3. Tell stories that build trust.
4. Better seo and serach rankings.
5. Greater audience reach.
How you can use brand video production for your business comes down to your requirements. There are numerous types of branded video content available for you to choose from. Let’s look at some types to grasp the concept better.
Your audience, especially on social media, constantly searches for answers or learns something new. You can build your brand with educational videos by educating and entertaining them.
You can teach them new concepts related to your industry and upcoming changes or simply answer their queries.
In this educational brand video by HUB International, the company educates its viewer on Uber’s Data Breach.
If you notice, HUB doesn’t promote its products or services in the brand video at all. And that’s how educational videos should be.
Read more about Hub International's Success Story here!
Sometimes, branded video content can be educational, informative, and entertaining-- like this promotional video from CNN made by HORNET.
Beautifully animated with lush visuals, it shares some interesting facts about the color blue. And while it entertains and captivates the viewer, it also establishes CNN as a brand with a distinct personality and style-- an impression that lasts long after you’ve finished watching this top brand video.
Product launches are all about the hype. And to build this hype, we have brand launch videos.
These branded videos don’t do much apart from teasing the audience with glimpses of a new product, brand, or update.
This creates excitement within the audience and builds hype.
McAfee is one of the most popular cybersecurity software firms in the world.
When they came to us, they wanted to launch their latest product with the help of branded video content.
So we made this mixed-media launch video to help them instantly grab their audience's attention and stand out.
Brand story videos introduce a brand to the audience. It can talk about the company’s history, what its vision and goals are and its plans for the future.
Explaining a company’s background helps build trust and is great at connecting with the audience on an emotional level.
In this Whiteboard Animation Video, TCB wanted to convey the values that guide the company’s daily actions and how they support its vision.
They also wanted to talk about the company’s work culture and ethics that enable the staff to deliver on their goals.
The videos were made in an easy-to-understand manner so that the various stakeholders could understand them.
Need more examples? Check 10 'Must Watch' Animated Brand Stories Videos Before Making One!
Explainer Videos help B2B brands simplify their complex offerings.
These are for educational purposes and help the audience learn more about the industry or the business.
In this brand explainer video by Sponsorium, The client wanted to educate their audience about their product, PerforMind™.
So we made a character animation brand explainer video to help deliver their message relatable and engagingly while simplifying the offering.
Trust is at the heart of all business relationships. And when it comes to building trust, nothing beats testimonial videos.
Testimonial is a kind of branded video content that can help your potential customers see how you’ve helped others achieve their goals and how you can help them do the same.
It is a great way of informing your audience about your prowess without sounding self-centered.
M&M was facing problems building trust. Since people come to them deep in tax-related problems, this was difficult.
Removing this negative connotation and affirming positivity was challenging.
We helped them solve this problem by making a brand testimonial video. It covered the stories of 3 of their clients.
Brand Anthem Videos can be a great way to connect with prospective customers and employees.
This brand anthem video by Adobe is a great example of how brand anthem videos are supposed to be.
Through surreal animation, the video explains why Adobe exists, the possibilities enabled by Adobe, and how their software is helping creators worldwide spread awareness on important issues.
People, including your employees, prefer watching videos rather than reading content. Branded video content can help you to find potential employees or nurture new ones.
In this brand awareness video by IBM, the brand explains its visual design language to the audience.
The video talks about the philosophy that informs all of their decisions - a way of thinking about design and its responsibility. This kind of brand video content helps you attract and connect with people who resonate with your thought process in the long run.
Need more examples? Check out our 10 best brand videos blog!
These videos are a great way to demonstrate the features of your product to your prospective customers.
This branded video content was produced to help Uber drivers take their first trip; it's a step-by-step video demonstrating how to use the Uber Driver app.
The video delivers useful information in a fun and intuitive way that is both welcoming to new drivers and useful to those who wish to polish their services.
This demo animation now sits on the Uber app and social channels as the go-to instruction video for drivers worldwide.
For more examples of product demo check out this blog.
Branded video content can be the missing piece of your puzzle of marketing.
Being shareable, they can provide the extra reach and engagement your brand seeks.
And it can help make your message so much more memorable and persuasive.
We hope now you have a good idea of how to start with brand video production for your business growth.
If you’re looking for someone to help you with animated brand videos, talk to our team now and unlock unlimited possibilities for you and your brand.
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