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Animated explainer videos are great tools for communicating complicated concepts quickly and effectively.
This is just one of several benefits of using explainer videos.
And today, when almost everybody is working virtually, videos have become critical for successful business communication at a reasonable cost.
Businesses mainly involved in technology have also started using animated tech explainer videos (and this is just one example out of many).
So whether you want to drive more traffic, convert more customers, or strengthen your employee communication, the answer is video marketing.
Let’s dive deep into four major applications of animated explainer videos for your business below:-
1. Drive Quality Traffic and Generate More Leads
2. Simply your Offerings & Increase Conversions
3. Build Trust & Attract High-Value Clients
4. Engage Employees & Drive More Efficiency
When it comes to driving quality traffic to your website, social media channels are the best platform.
But to crack social media marketing, your content needs to stand out, and once you have attracted your audience's attention, you need to engage them till your call to action.
When it comes to click-through rates, animated videos are the clear winners.
And for a high engagement rate, focus on educational content that empowers your audience and drives awareness.
The below video from Esri educating the target audience about the advantages of location intelligence is an excellent example of an animated explainer video for driving top-of-funnel traffic for your business.
An excellent animated explainer video will give website visitors a clear idea of what your product or service does, why it’s beneficial, and what makes you different from your competitors.
It should also give them a call to action, like booking a demo or a free trial.
It’s an excellent tool for conversion rate optimization and driving traffic to the bottom of the funnel, critical for your fast business growth.
The below video from Siemens talks about its product Xcelerator and the transformation you can expect by using it.
People trust people with similar values and beliefs, especially clients looking for long-term partners.
So apart from telling your audience about the product, you also need to share your brand story, vision, mission, values, etc. with them.
Your brand has to symbolize a character that they can relate to, someone they can trust.
Brand story videos, case study videos, testimonial videos, etc. are perfect for taking them through the journey that will instill trust gradually as it's a slow process.
The below sample from M&M Financials is an excellent example of an animated explainer video to take a testimonial story approach for your business.
Consider using animated explainer videos for business communications internally to improve employee engagement.
These videos can help you recruit new hires, train existing employees, communicate policy updates, etc.
They are a fun way to engage with employees and improve their efficiency at work.
Below is an excellent example of employee communication from CDB's video:-.
So when it comes to producing animated explainer videos for your business, these four types are the primary use cases.
They cover your entire marketing funnel from top to bottom and help you drive maximum ROI.
Please contact us here if you have any doubts or need assistance regarding video marketing.