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Author: Shankar Iyerh

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B2C Brands Stand Out Using Cartoon Commercials. Here Are 3 Reasons WHY?

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Reading Time: 7 Mins Word Count: 1800 Words   Back in the 50s and 60s, cartoon or animation has always been used in commercials aimed at children. Kellogs led the pack with many of its cartoon commercials featuring cute characters, jingles, and child-friendly voiceovers.       The broader question remains,...

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animation vs live action

Prequel: For Every ‘Live Action’ There Is An Equal and Opposite ‘Animation’

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Access Part-1, Part-2 and Part-3 in the series.   3D/VFX animation is an indispensable part of Hollywood production, there are productions that have absolutely no story, no sense of screenplay, but the manage to attract crowds with its impeccable use of 3D/VFX in their scenes. But, this post...

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animation vs live action

Part 3: For Every ‘Live Action’ There Is An Equal and Opposite ‘Animation’

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Welcome to Part 3 of the 5-part series 'For every Live Action there is an Equal and Opposite Animation'.   If you missed earlier 2 parts, you can access them here: Part-1, Part-2   Part - III Airbnb: Animation across the Buyer’s Journey Another case is a traditionally a very...

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animation vs live action part 2

Part 2: For Every ‘Live Action’ There Is An Equal and Opposite ‘Animation’

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Welcome to Part 2 of For every 'Live Action' there is an Equal and Opposite 'Animation'.   (If you missed Part 1, you can go check it out here).   At the top of the funnel or the attraction stage, ads are designed to build brand recall, but advertisers traditionally...

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