$2 Billion of goods sold via live stream in 24 hours by China’s ‘Lipstick Brothers’- That’s the power of video marketing!
Think of your favorite video marketing trend from the last year. Was it the tear-jerking storytelling or the quirky humor that hooked you?
Was it a short 60-second bite or an hour-long live-stream?
Did you visit the store to buy your new pair of sunglasses or did you try them on from the comfort of your couch by simply scanning your face?
AR/VR/AI which sounded like something from ‘Back to the Future’ about a decade ago is now actually a thing! Crazy! Right?
A new trend from just 6 months ago, becomes a part of our daily life now. So let's look at some video marketing trends that will help you stay ahead of the curve.
Oh, and if you need help with some new marketing ideas, fill out the form below- Let’s get in touch and discuss
Short-form videos are under 60-second wonders that are dominating social media.
They're snappy, engaging, and deliver a bigger bang for marketers, especially with product demos.
The length of your video can impact how long your viewers stick around to watch your content.
Short-form video content can range from under 60 seconds to 5 minutes.
Platforms like Tik-Tok, Reels, and Shorts have made them a sensation, grabbing attention lightning fast.
Stats speak volumes: 68% stick through short videos entirely.
Even traditional newspapers are hopping on the trend! The secret sauce? Mix in info and fun within 20 seconds.
Need Ideas? Show behind-the-scenes action, gather user testimonials, or drop quick, valuable tips— perfect for today’s fast paced-audience always on the move.
The bite sized videos give the best ROI when it comes to product and services.
Let’s look at a few examples:
Neither voice-over nor on-screen text and yet this under 60 second short from Slack conveys the ‘Work, Simplified’ message, effortlessly.
Another great example is this Starbucks simplistic 2D animation video which talks about the brand’s story and answer the question creatively "why does Starbucks blend coffee?".
The trend is clear: 91% consumers want more brand videos
Shoppable videos are the ultimate e-commerce game-changers.
They let viewers shop products straight from the video— boosting conversions and engagement.
They follow the DTC fulfillment process with no intermediary in the sale like a marketplace or a retailer.
Stats don't lie: 70% make buying decisions from videos, and 81% of marketers see sales soar with video content.
They create emotional connections, target audiences, and streamline the buying process.
The proof? A 30% increase in conversions for those using shoppable videos.
Making videos shoppable is simple— curate content, create galleries, add product tags, and integrate into e-commerce platforms.
The impact? 66% more qualified leads and 80% of consumers feeling confident in video-driven purchases.
It's the fusion of video and shopping— the key to an approachable brand. Shoppable videos: where engagement meets direct sales!
Live-action explainer videos add a dynamic twist by blending real-life scenarios with a dash of animation studio.
Marketers swear by them— over 40% prefer this format for impactful video marketing.
Explainer videos serve as quick, engaging glimpses into products or services, found on websites, social media, and events.
The winning formula?
Clear, relatable messaging, real examples, consistent branding, a compelling call to action, and a touch of humor if it fits your brand's vibe.
These videos dive into pain points, offer solutions, showcase key features, and prompt action— all in a brief, captivating format.
It's the perfect recipe to connect, inform, and drive audience action.
User-Generated Content (UGC) videos are a marketer's secret weapon—authentic, influential, and a money-maker for small businesses.
What's UGC? It's content created by your customers or followers, and when it's in video form, it's pure marketing gold.
These videos—whether tutorials, reviews, or unboxings—reach wider audiences, foster communities, and score big on social engagement.
The magic of UGC videos? They're cost-effective, widen your reach, and build trust by letting real people speak for your brand.
Plus, strategies like hashtags, influencer collabs, and contests can power up your UGC game.
And here’s the kicker: UGC creators add an extra dash of authenticity, making your brand resonate more deeply.
Whether it’s organic customer content or specialized UGC creation, these videos tell a real story, connecting you to your audience like never before.
Check out how GoPro nails it with their UGC marketing!
They run cool campaigns like this one during the pandemic where customers shot thrilling home videos.
It wasn't just a fun activity at home but also a shot at winning a GoPro by sending in their own video.
Expected to generate billions in revenue, VR’s on the rise.
VR isn't just a buzzword—it's a marketing game-changer.
From hospitality to makeup, businesses leverage VR videos to transport customers on immersive journeys, showcasing destinations and properties like never before.
Through engaging storytelling and virtual tours, these videos spark wanderlust and deeply connect with viewers.
But there's more: VR videos are stepping stones to the Metaverse—a collective virtual space where interactions happen in real-time.
Embracing VR means offering unique experiences to audiences and tapping into this evolving digital realm.
Crafting captivating VR experiences prioritizes engagement over details.
Adding playful challenges or weaving compelling narratives turns passive viewing into active participation, leaving a lasting impression on audiences.
With VR's soaring potential and its ties to the metaverse, businesses adopting this tech can redefine their marketing strategies, creating unforgettable experiences for audiences venturing into this new digital frontier."
GSK launched a virtual reality simulator called the Excedrin Migraine Experience to recreate and educate what it’s like to have a migraine.
Another great example is L’Oreal virtual makeup simulator, which lets you try out different makeup looks in real time. Genius!
AI is reshaping video marketing, using smart algorithms to automate editing, personalize content, and enhance audience engagement.
It's revolutionizing production processes by automating editing tasks, analyzing content for better targeting, and integrating immersive experiences like VR.
AI-powered tools streamline video creation and analytics, offering insights for optimized content.
In simple terms, AI in video uses smart tech to automate tasks and personalize content for better engagement.
It's changing how videos are made and targeted, making processes smoother and insights more valuable.
AI Video generators like DeepBrain AI, FlexClip, Pictory, and Elai exemplify AI's impact, creating lifelike videos and aiding in easy video production.
These platforms make video marketing more engaging and accessible.
Looking ahead, AI will bring enhanced personalization, real-time analytics, dynamic ads, voice-controlled experiences, emotional analysis, global translations, and improved influencer collaborations to video marketing.
AI is set to redefine video marketing's future landscape.
Augmented reality, or AR, blends computer-generated elements into the real world, creating interactive experiences through devices like mobile phones.
It's not just a tech fantasy but a powerful tool projected to hit a $97.76 billion market by 2028.
AR serves as a magnet for consumer attention, offering brands the chance to create buzz and excitement.
It's a canvas for storytelling, letting brands showcase their values and narratives in imaginative and captivating ways, breaking free from traditional content strategies.
AR's interactive nature places consumers in control of their experiences, whether it's exploring a digital world in a physical space or engaging with content.
It's this novelty that fuels curiosity and amplifies brand visibility.
The blend of reality and digital offers endless creative possibilities, allowing brands to craft campaigns that stand out.
Rather than sticking to conventional "About Us" pages, AR enables brands to narrate their stories in ways that captivate audiences and leave a lasting impression.
Perhaps the most vivid, powerful augmented reality example is Niantic’s Pokémon GO.
The concept is simple: allow users to catch Pokémon by superimposing images of the creatures within the real world.
Another great example is the IKEA AR place help shoppers test and visualize products in their own space before making a purchase.
Videos have become a staple in online content, popping up in blogs, social platforms like TikTok, YouTube, and ads.
They're taking over online traffic, expected to dominate 82% of it.
Facebook and Snapchat boast massive daily video views.
When videos join blog posts, engagement skyrockets - more shares, boost SEO, and a massive surge in user attention.
Videos in blogs offer a vibrant, engaging twist to regular text posts.
They're more than an accessory; they're a spotlight that grabs search engine and reader attention.
These videos revitalize content, attracting more views and inbound links, turning blog posts into multimedia experiences that captivate audiences.
Personalized videos? They're like tailored conversations, from using a customer's name in a holiday greeting to custom messages based on preferences.
They're not just entertaining; they strengthen relationships and can boost sales.
75% say “dynamic, personalized content” across channels is very important.
Creating these videos involves embedding personal info into the content, but the real magic? It's in the connection.
These aren't generic pitches; they're exclusive chats, building trust and catering to specific needs.
Plus, they're data goldmines! Tracking viewer behavior gives insights into what they like, helping refine future strategies for even more personalized experiences.
These videos? They're game-changers for marketing strategies, forging meaningful connections with audiences.
Paddington is probably the most loved animated bear.
In 2018, a teaser campaign was launched from the Paddington’s official Twitter account.
The purpose was to send a personalized message to users when the new movie becomes available on DVD and BlueRay.
Similary, Nike used Nike+—an activity tracker device operating through a wireless connection—to create personalized year-in-review videos.
These videos included data on distance, pace, user information (such as name, location, and half-marathons completed), providing a summary of the user's activity.
This was great because, the personalized video shows the athletic achievements of the user, which brings them closer to the brand.
Video localization is the process of adapting video content to suit the language, cultural, and regional preferences of a specific target audience.
Video localization goes beyond mere translation; it's about tailoring content for diverse audiences by understanding cultural differences.
Neglecting this means missing out on a vast audience base. As the digital landscape evolves, localization grows in importance.
It's more than language; it's about respecting customs and values.
Localization isn't just reaching more people; it's about connecting deeply by acknowledging cultural nuances.
Benefits? Expanding reach, enhancing ROI, and creating immersive experiences that genuinely connect with viewers.
Strategies include voiceovers, subtitles, and collaborating with localization experts. Start small, focus on one strategy, and gradually amplify your video marketing efforts.
KFC, one of the largest fast-food restaurant chains, has managed to pull it off beautifully.
The Groups Meals campaign encourages people to order in from KFC by using localized voiceovers and changing the text in the video while the ad creative remains the same.
The Telugu version of the campaign:
And this is the Bengali version of the campaign:
As the title suggests, interactive videos require interactions from the audience.
But, interactive videos are more than just a watch; they're a choose-your-own-adventure experience.
Viewers dive in, clicking hotspots, answering quizzes, or even shaping the story.
Brands adore them for boosting engagement, conversions, and understanding their audience.
Why leverage the interactive video train? It's not a fad; it's a revenue booster.
Around 90% of marketers saw sales spike after using interactive video, with nearly 85% planning to make more.
These videos don't just entertain; they captivate. Viewers click, explore, and engage, leaving a lasting impact and elevating brand visibility.
They're not just cool; they're insight treasure troves. Picture quizzes revealing audience preferences while entertaining.
From virtual tours to live video commerce, these videos drive a 25% revenue lift for a third of marketers.
They're the clever way to embed CTAs, making brands soar.
This interactive video was designed specifically for mobile users, which is a smart move considering 34% of people say they mainly watch videos on their mobile devices.
This vibrant video by Hyundai hooks viewers instantly with a lively soundtrack and lightning-fast transitions.
Hotspots discreetly sit at the video's bottom, ensuring an uninterrupted watch.
Click on these spots to discover car details and even schedule a test drive right from the video!
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A never ending cycle of continuously repeating videos with multiple replays. YT shorts & Reels are a couple of examples of looping videos.
Looping videos are catching attention for some great reasons:
1. Grabbing Interest: They quickly seize attention, perfect for short-form platforms like Instagram and TikTok.
These videos captivate, engage, and simplify information, meeting the demand for shorter, impactful content while amping up viewership and engagement.
Here’s the most incredibly slick, almost hypnotic video done by Google:
It promotes a science fair targeted at young inventors, featuring a myriad of colourful wooden shapes reminiscent of a completed school project.
Did you know that Educational videos are watched twice as much as pet videos?
And you’d think cats would be the kings of the Internet!
Animated Educational videos blend information and entertainment, guiding audiences through their journey.
They establish credibility, building trust by offering valuable insights relevant to viewers' needs.
These videos engage at every stage of the marketing funnel, from attracting leads to assisting existing customers.
At the awareness stage, educational videos shine by addressing audience queries and providing solutions.
They focus on being helpful rather than just promoting a product, establishing brands as knowledgeable and trustworthy sources in their industry.
The key? Be informative, engaging, and genuinely helpful.
When brands consistently provide valuable content, they become a go-to reference, earning trust and loyalty, which naturally leads to conversions.
During the Covid outbreak, companies struggled to maintain and provide standard customer services.
ICICI Bank created an 2D animation based educational video for their employees’ training.
Social media stories are like fleeting moments in the digital world—brief bursts of content that invite the audience to engage and interact within a limited timeframe.
Social media stories is a proven strategy which provides an engaging way for businesses to connect with audiences.
With 500 million daily users on Instagram Stories alone, these features offer a dedicated space for content without battling algorithms.
They allow brands to engage deeply with followers, offering a more personal touch and boosting engagement rates significantly.
Stories encourage interactive content creation, giving insights into audience preferences and behaviors through polls, questions, stickers, and more.
The “swipe up” feature? Pure gold. Drive traffic straight to your site, but it’s exclusive – needs an Instagram Business Profile with over 10,000 followers or a verified account.
And your audience? They're already hooked on stories, creating and consuming them like there's no tomorrow.
Dive in, gather data, engage authentically, and turn curiosity into loyalty. It's time to make your brand story the talk of the town!
Live streaming is like hosting your own live TV show online. It's all about broadcasting live video to your audience over the internet.
What's neat is that it used to be just for big platforms, but now social media has made it accessible to everyone.
82% of people prefer live brand videos over standard social media posts.
Why is it cool? Well, it's your direct line to your audience!
You can show behind-the-scenes stuff, do product demos, host events, or even chat live with your customers.
Businesses, big or small, can use it to connect and engage with people in real time, making things super interactive.
Plus, it's a great way to let your audience know what's happening right now!
Imagine this: You're launching a new product, and instead of just posting about it, you go live, show them how it's made, and they can ask questions on the spot.
That's the kind of direct connection live streaming brings.
And hey, it's not just for big events; you can even create new products live!
Video marketing in 2024? It's all about connection.
From bite-sized wonders to immersive VR, every trend creates bridges between brands and audiences. AI personalization, interactive storytelling, and live streaming are your keys to engaging experiences.
Embrace these trends, adapt, and watch your brand story captivate, connect, and convert!
Want to know what's the best way to take advantage of all these trends going into 2024?
Animated videos!
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