B2W Blog

15 Best Video Testimonial Software Ranked: Pros, Cons, Pricing

Written by Ashutosh Mishra | Apr 2, 2024 9:30:00 AM

In today's world, where "fake news" is everywhere and trust in "influencers" is dwindling, customers are just done with all the hype.

That's why testimonials are so darn important for connecting with both customers and marketers.

But how do you harness the power of customer testimonials to skyrocket your brand's credibility and drive conversions?

Easy – with video testimonials! In a world where authenticity reigns supreme, there's no better way to win over potential buyers than by showcasing real people sharing their real experiences. 

From building trust to boosting sales, video testimonials are the ultimate secret weapon in your marketing arsenal.

Without further ado let's jump right in to explore the best 15 video testimonial software.

  1. Best Video Testimonial Software
    1. StoryPrompt
    2. Trustmary
    3. VideoAsk
    4. Widewail
    5. Boast Video
    6. Vidmonial
    7. Video Peel
    8. Testimonial Hero
    9. Trust Video
    10. Vocal Video
    11. Famewall
    12. Vouch
    13. Bonjoro
    14. ShoutOut
    15. Endorsal
  2. Why Go For Video Testimonial Production

Best Video Testimonial Software

1. StoryPrompt (FREE)

StoryPrompt is an innovative video testimonial software tool that empowers businesses to craft compelling stories with ease.

Through its AI-guided process, users can create authentic video testimonials, enhancing their marketing efforts and brand development.

With customizable features, seamless integration options, and various pricing plans, StoryPrompt caters to businesses of all sizes, although smaller businesses may find the pricing challenging.

Despite some limitations in text-based features and pricing, StoryPrompt remains a valuable tool for businesses seeking to leverage the power of video testimonials in their marketing strategies.

Features of StoryPrompt: 

  • StoryPrompt utilizes AI to guide users through the storytelling process, offering prompts and suggestions to shape narratives. 
  • It facilitates the creation of video testimonials, aiding in content creation, marketing campaigns, and brand development. 
  • Key features include personalized prompts for customer testimonials, customization options, AI-powered sentiment analysis, seamless integration with Zapier, embedding testimonials on websites, and captioning capabilities.

Pros of StoryPrompt:

  • Unique approach to creating authentic video testimonials, standing out from competitors.
  • Offers a free plan for entry-level users. Intuitive and user-friendly interface. 
  • Ability to embed testimonials on websites. 
  • AI-powered sentiment analysis for key insights. 
  • Seamless integration with Zapier for enhanced workflow.

Cons of StoryPrompt:

  • Pricing plans may be expensive for smaller businesses. 
  • Personalized approach may not scale well for businesses with large customer bases. 
  • Focuses heavily on video, with limited text-based features. 
  • No built-in rewards system. 
  • Lack of text replies within the platform.

Pricing:

2. Trustmary (FREE)

Trustmary stands out as a reliable and efficient video testimonial software tool, offering businesses the means to bolster their online reputation and credibility.

With its intuitive features such as an interactive video player, multi-channel distribution options, and real-time analytics, Trustmary simplifies the process of collecting and showcasing authentic customer experiences.

Although it may present some initial navigation challenges and lacks a free plan option, Trustmary's smooth integration with review sites and customizable forms make it a valuable asset for businesses aiming to strengthen their brand through compelling testimonials.

Features of Trustmary:

  • Trustmary is a leading video testimonial software designed to enhance businesses' online reputation and credibility. 
  • Interactive video player with clickable CTAs and annotations. 
  • Multi-channel distribution options for videos, including email and social media campaigns. 
  • Real-time analytics and reporting for tracking video performance and ROI. 
  • Built-in transcription and translation capabilities for global audiences. 
  • Smooth integration with review sites such as Google, G2, Yelp, Tripadvisor, and Capterra
  • Easy embedding of testimonials onto websites.

Pros of Trustmary:

  • Efficient collection, analysis, and publication of real customer experiences. 
  • Streamlined process for collecting and displaying testimonials from various review sites. 
  • Customizable forms for gathering video testimonials. 
  • Easy-to-use and customize review widgets. 
  • Smooth integration with most good review sites.

Cons of Trustmary: 

  • Initial confusion for some users due to text-heavy interface. 
  • Limited video editing capabilities. 
  • Lack of a free plan option. 
  • Navigation challenges for requesting testimonials.

Pricing:

3. VideoAsk (FREE)

VideoAsk offers a user-friendly and versatile solution for businesses seeking to collect and share personalized video testimonials.

Despite lacking some features specific to testimonial management and advanced video editing capabilities, VideoAsk excels in facilitating engaging video interactions and feedback collection.

With its range of pricing plans and mobile-optimized forms, VideoAsk caters to businesses of all sizes, providing an accessible and humanized approach to communication and testimonial collection.

Features of VideoAsk: 

  • VideoAsk is a versatile video testimonial software designed to collect and share personalized and interactive testimonial videos. 
  • Customizable video capture forms that can be embedded on websites or emailed to customers. 
  • Smart video recorder for capturing high-quality customer testimonial videos. 
  • Built-in video editor for editing testimonials before sharing. 
  • Automatic transcription and translation features for global feedback understanding. 
  • User-friendly interface suitable for businesses of all sizes. 
  • Mobile-optimized video capture forms for easy feedback collection via smartphones or tablets.

Pros of VideoAsk:

  • Interactive video flows and multiple-choice questions enhance engagement. 
  • User-friendly interface facilitates easy testimonial collection even for non-tech-savvy users. 
  • Range of pricing plans suitable for businesses of varying sizes and budgets. 
  • Mobile-optimized forms ensure accessibility for customers using smartphones or tablets. 
  • Humanizes business communication by replacing text-based forms with video interactions.

Cons of VideoAsk:

  • Limited video editing features compared to dedicated editing software. 
  • Limited integrations with other software and platforms. 
  • Lack of specific features tailored for testimonial management compared to other dedicated testimonial tools. 
  • Testimonial template is a paid feature, which may deter some users. 
  • No widget options for displaying testimonials on websites; videos can only be shared via links.

Pricing:

4. Widewail (CUSTOM PRICING)

So, you wanna take your online rep from meh to marvelous?

Enter Widewail! This bad boy's your one-stop shop for snagging and managing those oh-so-crucial video testimonials.

Their Invite Video tool? Genius. It hooks right into your CRM, making the whole testimonial-getting process a piece of cake.

Sure, the price tag might make you raise an eyebrow, but trust me, Widewail's got the goods.

From real-time monitoring to smooth integration with review sites, it's a game-changer for building those customer bonds.

Features of Widewail:

  • Widewail's Invite Video tool seamlessly integrates with most CRMs, automating the process of requesting video testimonials from customers upon closed sales
  • Built-in legal release forms ensure compliance while customers can conveniently record testimonials directly from their mobile devices. 
  • Real-time monitoring and alerts for new customer feedback enable quick response and issue resolution. 
  • Integration with popular review sites like Google, Yelp, and Facebook simplifies online reputation management. 
  • Customizable configurations allow targeting specific customer groups, and incentives can be offered to encourage participation. 
  • Easy guest workflow facilitates effortless submission of video testimonials.

Pros of Widewail:

  • User-friendly interface encourages customers to submit video testimonials quickly and easily. 
  • Advanced analytics and reporting tools enable tracking of customer sentiment and identification of areas for improvement. 
  • Real-time monitoring and alerts help in promptly addressing negative feedback and enhancing customer satisfaction. 
  • Provides a unique approach to online reputation management, particularly suited for businesses seeking authentic and unpolished video testimonials.

Cons of Widewail:

  • Pricing may be higher compared to other video testimonial software options. 
  • Some users have reported issues with the mobile app, particularly regarding capturing video testimonials.

Pricing: Custom pricing tailored to the needs of individual businesses. 

5. Boast Video (PAID)

Say hello to Boast Video, the ultimate solution for businesses hungry for some killer testimonials.

This baby's got it all: slick review forms, seamless integrations, and even some snazzy templates to make your life easier.

Sure, the price tag might make you wince, and the interface could use a little sprucing up.

But hey, if you're serious about beefing up your online rep with some killer video testimonials, Boast Video's the way to go.

Features of Boast Video:

  • Testimonial request tools for gathering feedback from customers. 
  • Customizable review forms and templates for tailored feedback collection. 
  • Integration with website platforms, marketing tools, and popular review sites. 
  • Review monitoring and response features for managing customer feedback effectively. 
  • Testimonial display options for showcasing feedback on websites and landing pages. 
  • Video editing tools and customizable displays for enhancing testimonials. 
  • Sequencing feature for creating email sequences to ensure survey completion. Integration with NPS and customizable widgets. 
  • Ability to download testimonial videos for marketing and advertising materials.

Pros of Boast Video:

  • Handy and helpful templates streamline the feedback collection process. 
  • Easy-to-understand interface facilitates user-friendly experience. 
  • Integration with Zapier for enhanced workflow automation. 
  • Sequencing feature ensures completion of surveys through email reminders. 
  • Customizable displays and widgets showcase testimonials effectively on websites.

Cons of Boast Video:

  • No free plan option available; pricing may be considered expensive for some users. 
  • Text-heavy forms may feel outdated and overwhelming for some users. 
  • Inability to import and showcase testimonials from third-party review sites. 
  • Limited customization options compared to some competitors.

Pricing:

6. Vidmonial (FREE)

Vidmonial is a comprehensive video testimonial platform offering user-friendly features for businesses to collect, manage, and showcase customer feedback effectively.

With customizable templates, seamless integrations, and advanced analytics, Vidmonial empowers businesses to build trust and credibility through authentic video testimonials.

While the pricing plans and email-based video request process may pose challenges for some users, the platform's robust features and ease of use make it a valuable asset for businesses seeking to leverage the power of video testimonials in their marketing strategies.

Features of Vidmonial:

  • Videomonial is a video testimonial software tool designed for capturing, managing, and showcasing video testimonials. 
  • Easy-to-use recording and submission process for customers, facilitating seamless testimonial collection. 
  • Customizable video display options for websites and marketing materials, enhancing brand visibility. 
  • Integration with popular platforms such as WordPress and Shopify for seamless implementation. 
  • Analytics and reporting features to track video engagement and performance, enabling data-driven decision-making. 
  • Moderation tools for managing video submissions and maintaining quality standards. 
  • Advanced features like customizable templates, video editing, automated follow-up emails, and video analytics.

Pros of Vidmonial:

  • User-friendly interface makes testimonial production straightforward. 
  • Offers a one-month free trial for users to evaluate before committing to a subscription. 
  • Allows adding star feedback to testimonial requests and sending bulk review requests to customers. 
  • All videos can be downloaded, and testimonials can be stored in a library for future use. 
  • Provides robust video editing capabilities and embeddable widgets for enhanced video presentation.

Cons of Vidmonial:

  • Pricing plans may be considered expensive for smaller businesses. 
  • Some users have reported glitches and issues with software performance. 
  • Requesting video testimonials via text-heavy emails with no thumbnail may deter some users. 
  • Hidden pricing requires contacting the provider, which may be inconvenient for potential customers.

Pricing:

7. Video Peel (PAID)

Video Peel is a powerful tool for businesses seeking to harness the potential of video testimonials in their marketing and sales efforts.

With its intuitive interface, robust features, and integration with popular platforms, Video Peel streamlines the process of gathering, managing, and showcasing video testimonials.

While pricing plans and software performance may present challenges for some users, the platform's versatility and ease of use make it a valuable asset for businesses aiming to enhance their social proof and credibility through user-generated video content.

Features of Video Peel:

  • Video Peel offers a range of features including intuitive video recording and editing capabilities, integration with popular platforms like Shopify and Salesforce, and advanced options like personalized sharing and automated follow-up emails. 
  • Businesses can gather, manage, and publish video testimonials easily with Video Peel, enhancing social proof and credibility. 
  • The platform provides templates, transcriptions, closed captions, and tagging features for streamlined video management. 
  • Integrated well with ecommerce platforms for seamless integration into sales processes.

Pros of Video Peel:

  • Versatile platform for creating and promoting video testimonials, enhancing customer trust and conversion rates. 
  • Offers a free trial for users to experience the platform before committing to a subscription. 
  • Provides templates and easy video reply options, along with transcriptions and closed captions for accessibility. 
  • Integration with ecommerce platforms facilitates seamless implementation into sales processes.

Cons of Video Peel: 

  • Pricing plans may be costly for smaller businesses, and some users have reported glitches with the software's performance. 
  • Campaigns are text-heavy, and video editing options are basic, lacking features like trimming and background music. 
  • Requires credit card details for the free trial, which may deter potential users.

Pricing:

8. Testimonial Hero (PAID)

Testimonial Hero is a leading customer testimonial software empowering businesses to showcase their offerings through authentic customer voices.

With a team of experts handling everything from filming to editing, Testimonial Hero streamlines the process of testimonial production, eliminating hassles for businesses.

Offering customization options and advanced analytics, it enables businesses to create compelling video testimonials that drive marketing and sales success.

Despite its full-service approach, its simplicity and tailored solutions make it a valuable asset for businesses aiming to leverage customer testimonials effectively.

Features of Testimonial Hero:

  • Testimonial Hero offers an end-to-end solution for businesses to create stunning customer testimonial videos, including scriptwriting, filming, and post-production. 
  • They provide various customization options such as branding and editing features to tailor videos to each business's unique needs. 
  • Testimonial Hero includes advanced analytics and reporting features to track the performance of video testimonials effectively.

Pros of Testimonial Hero:

  • Provides a comprehensive solution for businesses seeking high-quality video testimonials without managing the production process. 
  • Offers a free consultation to understand business needs before committing. 
  • The capture platform is a simple app with no sign-in required, enhancing user experience.

Cons of Testimonial Hero:

  • Full-service approach may not suit businesses preferring more control over the video creation process.

Pricing:

9. Trust Video (PAID)

Trust Video is an innovative platform designed to streamline the process of collecting, managing, and showcasing video testimonials for businesses of all sizes.

With its intuitive interface and powerful features, Trust Video simplifies the entire workflow, from requesting testimonials to editing and publishing them.

Its standout feature, Video Studio, enables users to effortlessly polish their testimonials, saving time and effort.

Features of Trust Video:

  • Intuitive dashboard with customizable forms. 
  • Video Studio for advanced editing. 
  • Automated email campaigns. 
  • AI testimonial generator. 
  • Integration with popular platforms. 
  • Customizable video player. 
  • Option for captions/subtitles. 
  • Consent management.

Pros of Trust Video:

  • Seamless workflow with minimal learning curve. 
  • Multiple display options for testimonials. 
  • Customizable email campaigns. 
  • Zapier integration for added flexibility. 
  • Free trial available.

Cons of Trust Video:

  • Lack of video performance insights. 
  • Reported glitches in software performance.

Pricing:

10. Vocal Video (FREE)

Vocal Video emerges as a robust digital marketing solution, facilitating the seamless collection, production, and dissemination of authentic customer testimonial videos.

By guiding users through prompts and questions, Vocal Video simplifies the process of capturing genuine testimonials, bolstering brand credibility and trust.

Its turnkey editing and branding features allow businesses to personalize their videos, while the option for users to respond in audio or video format adds versatility to the testimonial collection process.

Features of Vocal Video:

  • Turnkey editing and branding for customization. 
  • Option for users to respond in audio or video format. 
  • Versatile templates for creating testimonials. 
  • Ad-free hosting and embed options. 
  • Mobile app for convenient usage. 
  • Zapier integration for added functionality. 
  • Video editor for easy customization.

Pros of Vocal Video:

  • User-friendly interface and templates. 
  • Ability to respond in audio format adds versatility. 
  • Detailed video tutorials for guidance. 
  • Ad-free hosting and embed options enhance user experience. 
  • Zapier integration for seamless workflow.

Cons of Vocal Video:

  • Lack of video questioning feature. 
  • Limited analytics in lower-tier plans. 
  • Some users may find the software difficult to use. 
  • Pricing for higher-tier plans can be expensive.

Pricing:

11. Famewall (FREE)

Famewall stands out as an all-in-one testimonial platform, catering to businesses of various sizes, including entrepreneurs, startups, and small businesses.

It simplifies the process of collecting and sharing testimonials through customizable collection pages and versatile embedding options.

Famewall is particularly beneficial for businesses seeking to boost credibility and conversion rates by leveraging authentic customer feedback.

Features of Famewall:

  • Collection of text and video testimonials. 
  • Integration with social media and review platforms. 
  • Custom domains for branded pages. 
  • Multiple team member support. 
  • SEO optimization for collection pages. 
  • Zapier integration for enhanced functionality. 
  • Personalized question guides for customers. 
  • Extract images from video testimonials for marketing campaigns.

Pros of Famewall:

  • Easy-to-use interface with no-code options. 
  • Unlimited widget varieties for flexible embedding. 
  • Customizable collection pages with personalized video messages. 
  • Automation features like sending gift cards/discounts. 
  • Affordable pricing plans, including a generous free tier. 
  • Ability to add team members for collaboration. 
  • Subtitle support for video testimonials.

Cons of Famewall:

  • Lack of native video editing options
  • Limited business integrations. 
  • No CRM integrations available. 
  • Upgrade required for recording introductory and thank-you videos.

Pricing:

12. Vouch (PAID)

Vouch is a video testimonial tool designed to leverage customer endorsements to enhance business credibility.

With a user-friendly interface and AI-driven question recommendations, Vouch simplifies the process of collecting and editing testimonials.

However, its pricing may pose a challenge for some users.

Features of Vouch:

  • Seamless integration with third-party platforms like Slack, Zapier, Hubspot, and more. 
  • Option for respondents to reply via video or screen recording. 
  • Calendar integration for convenient reminders. 
  • AI-driven question recommendations for efficient testimonial creation. 
  • Video editing features, including trimming and screen recording. 
  • Ability to create a library of all collected videos.

Pros of Vouch:

  • Wide range of integrations for enhanced functionality. 
  • User-friendly dashboard for easy navigation. 
  • AI assistance for generating testimonial questions. 
  • Video editing capabilities for customization. 
  • Option for respondents to reply via video or screen. 
  • Convenient calendar integration for scheduling.

Cons of Vouch:

  • Exorbitant pricing may deter some users. 
  • Confusion around the requirement for separate video responses to each question. 
  • Lack of flexibility in appearance customization for video testimonials. 
  • Absence of widget types for sharing testimonials.

Pricing:

13. Bonjoro (FREE)

Bonjoro offers a user-friendly solution for creating and sending personalized video messages and collecting testimonials.

While it boasts seamless CRM integration and useful templates, its pricing structure and customization limitations may not suit all users' needs.

Nonetheless, Bonjoro remains a valuable tool for businesses aiming to enhance client communication and engagement through video messaging.

Features of Bonjoro:

  • Integration with CRM software for enhanced workflow. 
  • Easy collection and publication of testimonials directly to the website. 
  • Ability to store and manage testimonials with customer tags. 
  • Option to request logo, profile photo, or social links from clients. 
  • Unlimited time limits on all videos. 
  • Useful templates for personalized messages.

Pros of Bonjoro:

  • Unlimited time limits on videos enhance flexibility. 
  • Seamless integration with various CRMs. 
  • Free plan available for users to get started. 
  • Easy-to-use templates streamline the process. 
  • Option to request additional client information for customization.

Cons of Bonjoro:

  • Limited customization options for the Wall of Love. 
  • Lack of options to share individual video testimonials on social media or emails. 
  • Limitation of 250 video testimonials in the paid plan.

Pricing:

14. ShoutOut (FREE)

ShoutOut is an automated video creation platform catering to businesses' testimonial, social, and event video needs.

It offers two distinct solutions: ShoutOut for enterprise-level users and ShoutOut Lite for those seeking a simpler, more affordable option.

With a focus on brand compliance and customization, ShoutOut empowers users to create professional videos effortlessly.

Features of ShoutOut:

  • Fully brand-compliant videos with customizable templates. 
  • AI sentiment analysis and social post writer. 
  • Automatic subtitle creation and multi-trim editing tool. 
  • Integration with social media platforms and Zapier. 
  • Flexible data collection options for diverse content types. 
  • Agency mode for managing multiple accounts. 
  • Dedicated account manager for enterprise clients.

Pros of ShoutOut:

  • Easy-to-use drag-and-drop interface for video creation. 
  • Quick video generation and sharing options. 
  • AI-driven features enhance video quality and engagement. 
  • Comprehensive customization options for branding and content. 
  • Open API and Zapier integration for seamless workflow. 
  • Dedicated agency services for enterprise clients.

Cons of ShoutOut:

  • Higher pricing compared to some alternatives. 
  • Credit card required to start a trial. 
  • Limited storage and project limits in lower-tier plans.

Pricing:

15. Endorsal (PAID)

Endorsal is a testimonial automation platform designed to simplify the process of collecting and managing customer testimonials.

While it offers a range of features for streamlining testimonial collection and display, some users find its interface overly complicated.

However, its integration options and Wall of Love features make it a compelling choice for businesses seeking to enhance their credibility through customer feedback.

Features of Endorsal:

  • Automated testimonial request emails and reminders. 
  • Customizable feedback forms for collecting testimonials. 
  • Integration with various CRM systems and website platforms. 
  • Review monitoring and response features. 
  • Testimonial widgets for showcasing feedback on websites. 
  • Wall of Love feature to aggregate reviews from third-party sites.

Pros of Endorsal:

  • Use of templates and widgets across all plans. 
  • Ability to send automated testimonial requests. 
  • Integration with multiple third-party platforms. 
  • Comprehensive Wall of Love feature for showcasing reviews. 
  • Customizable feedback forms for tailored testimonial collection.

Cons of Endorsal:

  • User interface can be confusing and overly complicated. 
  • Lack of unlimited testimonial collection. 
  • Absence of multiple project options may limit flexibility. 
  • Review requests without video and automation may feel unfriendly.

Pricing:

Why Go For Video Testimonial Production?

So, why bother with video testimonials, you ask?

Well, let me break it down for you: 

  • They're Real: Video testimonials are like getting the lowdown from your buddy next door. They're genuine, straight from real customers, not some flashy ad trying to sell you stuff. 
  • Hits You Right in the Feels: They're not just words on a screen; they're emotions on camera. A good video testimonial can tug at your heartstrings and make you go, "Yep, I need that in my life." 
  • You Can Relate: Ever watched someone in a testimonial facing the same problems as you? It's like finding your long-lost twin. You get each other, and suddenly, that product or service seems like the answer to your prayers. 
  • It's a Showcase: Think of video testimonials as a showcase of all the cool things a product or service can do. It's not just words; it's a visual journey of benefits and perks. 
  • Spread the Love: You can share video testimonials everywhere, from your grandma's Facebook to your business website. They're versatile like that. 
  • Boost Your Google Game: Oh, and did I mention they're good for SEO too? Yup, having video content can bump up your brand's visibility on those search engine pages.

Conclusion

Alrighty, here's the deal: video testimonials are the bomb diggity when it comes to building trust and connecting with your audience.

They're like having your best bud vouch for you, except it's on camera.

Plus, they're super relatable and can tug at those heartstrings like nobody's business.

Video testimonials can be shared everywhere, from your grandma's Facebook to your business website, giving your brand major street cred.

So, whether you're a small fry or a big fish, hopping on the video testimonial train is a no-brainer.

It's the ultimate way to show the world that you're the real deal – authentic, trustworthy, and totally crushing it.