Video marketing is a tool of great worth, even more so than ever when social media has become a part of our lives!
In this article, we’ll look into some of the best viral video marketing examples ever.
We’ll be discussing every example in detail, the reasons behind its success, and more.
So, let’s begin without wasting any more time, shall we?
This video marketing example from “Chipotle” focuses on the topic of sustainable farming and portrays that perfectly and in a visually enticing way too by utilizing 3D animation.
“The Scarecrow,” tells us the story of a scarecrow who becomes disappointed with the industrial food system and goes on to promote a more better and sustainable way of farming.
Effective utilization of music in the background, the narrative, and a strong message are just a handful of this video’s many reasons behind its success.
From the “Risk Everything” marketing campaign “The Last Game” is an animated short film from Nike.
It features a variety of football hot-shots like Cristiano Ronaldo, Neymar Jr., Andres Iniesta, etc.
This short film from Nike shows us a dystopian future where clones who have been created for perfection and efficiency have taken over the sport of football replacing all the big-time stars of the football world like Ronaldo, Neymar, or Zlatan.
Now, these original football stars must band together to save the sport and bring back life to the game in a match against these clones as a last-ditch effort.
There are several reasons like the star power, emotional and inspirational appeal, high-quality animation, and an intriguing storyline behind its success.
The "Dumb Ways to Die" campaign by Metro Trains is a standout example of an effective video marketing campaign.
Launched in 2012 in Melbourne, Australia, this animated series uses colorful characters engaging in absurd, yet attention-grabbing scenarios that illustrate risky behaviors around trains.
The campaign effectively decreased risky behaviors near train tracks and stations, contributing to a significant reduction in accidents.
Its success lies in combining humor with a serious message, making it engaging and shareable among the common people.
This video gives us a quick tour of Coca-Cola’s “Happiness Factory” in a playful and engaging way.
However, its real motive lies in spreading positivity and happiness and promoting a sense of unity amongst the people.
The video’s visual appeal, authenticity, simplicity, and clarity are some of the many reasons behind the campaign’s massive success.
However, if we had to say that the most prominent aspect of this video that makes it a cut above the rest is that it establishes an emotional connection with its audience.
Wednesday, a day that lies right in the middle of a working week is often referred to as the “Hump Day.”
That’s what this viral video marketing example from GEICO is all about!
A camel that can talk goes around in a corporate office asking “What day is it” in a persistent manner until someone finally guesses, yes a “hump day” it is!
This video’s message is to lighten up the burden on corporate employees and have them enjoy a moment of happiness while also subtly and cleverly advertising their product simultaneously.
There are a plethora of reasons behind this video’s success like its humor, relatability, catchphrases and memorable moments, cultural impact, shareability, etc.
A calm and composed girl Sophia who loves to sketch often kept her art hidden from people around her because of self-doubt and fear.
This was the case until one day due to an eventful accident the entirety of the town got a chance to view Sophia’s artwork and Sophia was in for a surprise too!
The reactions of her townspeople after seeing her work were entirely different in a positive manner from what she had previously presumed.
Apple’s “Share Your Gifts” main message is to overcome self-doubt and share one’s creativity with the world.
The music and sound design by Billie Eilish, the emotional connection, and the perfect timing of its premiere (holidays) are some of the few reasons behind this video’s profound success!
We all have played with “Lego” sometime in our lives.
But have you ever wondered about how it all began?
How did this company come to be what it is today?
Well, all of these answers are answered in this video itself.
This animated video from Lego shows the entire history of the company and how Lego came into existence and created special spots for themselves in our hearts.
A few of the many reasons behind the video’s success are brand heritage, universal appeal, inspiration and aspiration, nostalgia, and such.
Celebrating the 25th anniversary of “Photoshop” Adobe released the “Dream On” video which is one of the best viral video marketing examples out there.
The video showcases the power of creativity and imagination.
The video successfully delivers an inspirational message, encouraging people to dream big and pursue their dreams.
This video also taps into the emotional connections that many artists have forged with this platform in all these years.
Some other reasons for its success include this video’s iconic imagery, high production quality, etc.
John Lewis’s “The Bear And The Hare” is a heartwarming Christmas advertisement that narrates a story about friendship, the magic that this holiday season brings with it, and the joy of giving.
This advertisement goes for a traditional 2D animation style while also blending stop-motion techniques simultaneously.
There are many reasons like universal themes, iconic music, high-quality animation, and emotional storytelling that contributed to the widespread popularity of “The Bear And The Hare.”
Another one of Chipotle’s marketing videos makes it to this list.
And this one’s not much different from the one we discussed previously as its main agenda is also to shift its audience focus toward sustainability and ethical farming practices.
The key themes used in this video marketing example are personal transformation, environmental consciousness, and ethical farming.
The reasons behind its success are many, but if we had to name some, then it’d be its visual impact, its authenticity and transparency, educational value, compelling storytelling, etc.
The narrative of this video revolves around “Mog”, a famous and beloved fictional cat character from Children’s Books by “Judith Kerr.”
It features Mog’s different antics and adventures.
The video begins with him causing all sorts of mischief in the Thomas family’s home eventually leading to a chaotic Christmas morning.
Via this video, Sainsbury hoped to spread the importance of kindness, community, socializing, and coming together in special events such as Christmas.
The animation style that this viral marketing video opts for is a traditional hand-drawn 2D animation, staying true to the original illustrations of Mog from the books.
There are many reasons behind this video's success, such as its seasonal timing, strong visuals, impressive storytelling, etc.
Honda’s “Paper” marketing video is a creative and innovative advertisement that showcases the evolution of Honda’s engineering prowess and technological innovation through the medium of stop-motion paper animation.
The creativity of the concept, its visual appeal, and strategic timing and placement are some of the few reasons behind the advertisement's success.
“Build a lifestyle around your brand, and the audience will follow” - Eva Chen.
This is exactly what Sony’s “Be Moved” advertisement manages to pull off!
Sony demonstrates how their products and innovations can greatly enhance and enrich your lifestyle.
The innovative and immersive storytelling, emotional appeal, and quality visuals incorporated in the video ad are something that make it a cut above the rest!
Airbnb’s “Wall And Chain” is a short film about the Berlin Wall and shows us how it still impacted people even after it fell.
The video revolves around a girl who tells us how the wall became a part of his father’s life as a soldier and how he wasn’t able to move on even after it came down.
The girl helps her father recover from this so that he can truly live his life like he was meant to.
There are several factors behind this short film’s popularity like the engaging storyline, amazing narration, emotional aspect, cultural sensitivity, historical relevance, and more.
GEICO’s “Maxwell The Pig” commercials are a part of a humorous advertising campaign that features a character named Maxwell, who well, is a pig capable of human speech and expressions.
He enjoys various activities like promoting GEICO’s insurance services.
These commercials combine live-action with CGI (computer-generated imagery).
The memorable character, humor, clear-cut message, and relatable scenarios are some of the most notable factors behind this campaign's profound success.
“Redbull gives you wings”, surely you’ve heard of this phrase before!
This is one of those ads which will live on forever in our hearts.
This marketing campaign was so popular back in the day that eventually this phrase became Redbull’s slogan.
The marketing video shows its viewers how one feels after drinking a can of Redbull, they feel like they grew a pair of wings and are floating up high in the sky just like a bird.
There are many reasons for the success of this campaign like consistent branding, creativity, social media, digital presence, etc.
“A Can Size For Every Aussie” by Heinz Australia is a good example of video marketing.
This marketing campaign addresses the diverse needs and preferences of Australian consumers by providing them with multiple can sizes.
With the help of various can sizes, the problem of one-size cans not fitting everything that an Australian individual desires can be solved.
Heinz focused on a more consumer-centric approach and with the help of effective storytelling, clear messaging, strong visuals, and product innovation was able to persuade people.
“Chipotle: A Love Story” is a heartwarming animated short film that showcases Chipotle’s commitment to real food made with integrity.
This short film combines elements of both 2D and 3D animation styles to create a product that’s the best of both worlds.
There are many reasons behind the success of this video such as high-quality animation, relatable storyline, emotional engagement, etc.
The video features a small dog called Pip, with big ambitions, he learns everything and does anything in his power to help others, faces several setbacks and challenges, and overcomes them.
Overall, this video by Dogs Inc. shows us the importance of guiding dogs such as Pip and encourages us to show some support for their welfare too.
Reasons like educational values, community engagement, relatable characters, and high-quality animation are what make this video such a banger!
Rubik’s “Scrambled” exemplifies effective video marketing by leveraging the Rubik's cube’s iconic status, engaging storyline, and global appeal.
“Scrambled” starts with a young lady running to catch her train, but she misses it anyway, and frustrated enough she sits down on the bench and starts playing games on her handset.
However, there is a Rubik’s cube just right around the corner and somehow he can move, this cube moves and persuades the young lady to instead try solving the cube and he is successful in his attempt too.
This ad shows us the importance of Rubik’s cube which has been around for ages as a medium for entertainment.
There are several reasons behind this video’s popularity like its universal appeal, engaging storytelling, educational value, etc.
Dollar Shave Club's viral marketing video introduces its subscription service with humor and directness, showcasing the company's straightforward approach to shaving.
The message emphasizes affordability and convenience, appealing to a wide audience.
Its success can be attributed to engaging humor, which captures attention and fosters shareability, along with a strong brand identity that resonates with consumers.
The clear value proposition further enhances its appeal, making it a standout in the crowded market of grooming products.
Old Spice's "The Man Your Man Could Smell Like" campaign features a charismatic spokesperson delivering rapid-fire dialogue while showcasing various luxurious settings.
The video humorously addresses the modern man's desire for attractiveness and confidence.
Its success lies in its clever humor, memorable catchphrases, and engaging visuals, which resonated well with both men and women.
The campaign effectively revitalized the Old Spice brand, turning it into a cultural phenomenon and leading to a significant increase in sales.
Dove's "Real Beauty Sketches" campaign explores women's perceptions of their own beauty by contrasting self-descriptions with those of a forensic artist's sketches.
The narrative highlights the disconnect between how women see themselves and how others see them.
This campaign's success stems from its emotional resonance, powerful message about self-acceptance, and its ability to spark conversations around beauty standards.
By addressing these societal issues, Dove positioned itself as a brand that champions real beauty, resulting in widespread engagement and brand loyalty.
Blendtec’s "Will It Blend?" campaign features the company's founder blending various unusual items, from iPhones to marbles, to demonstrate the power of their blenders.
This engaging video marketing approach combines humor and innovation, captivating viewers' attention.
The campaign's success is attributed to its entertaining content, which encourages sharing, and its clear demonstration of product capabilities, effectively positioning Blendtec as a leader in the kitchen appliance market.
By leveraging viral video marketing, Blendtec significantly increased brand awareness and sales, transforming a simple kitchen gadget into a must-have item.
Evian's "Roller Babies" features adorable babies skating around, showcasing the brand's playful and youthful spirit.
This viral video marketing campaign cleverly connects the idea of youth and vitality with drinking Evian water.
The success of the campaign is attributed to its humorous and heartwarming visuals, which encourage sharing, and its memorable tagline, "Live Young."
The engaging content not only captivated audiences but also reinforced Evian's brand identity as a refreshing choice for a healthy lifestyle.
This innovative marketing campaign led to increased brand visibility and customer engagement.
Volvo Trucks' "The Epic Split" features Jean-Claude Van Damme performing a dramatic split between two reversing trucks.
This viral video marketing campaign brilliantly showcases the precision and stability of Volvo's trucks while delivering an entertaining spectacle.
Its success is driven by the unexpected combination of action and humor, alongside Van Damme's star power, which captured viewers' attention.
The campaign effectively highlights Volvo's commitment to safety and innovation, making it a memorable marketing campaign that not only entertained but also reinforced brand values, leading to significant buzz and increased sales.
T-Mobile's "Welcome Back" campaign features a humorous and heartfelt reunion scenario at an airport, celebrating the return of loved ones.
This viral video marketing piece emphasizes the importance of connection and human relationships, aligning perfectly with T-Mobile's message of staying connected.
The campaign's success can be attributed to its emotional appeal, relatable content, and engaging storytelling that resonates with viewers.
By creatively showcasing their network’s reliability, T-Mobile effectively boosted brand loyalty and customer engagement, making it a standout marketing campaign in the telecommunications industry.
Red Bull’s "Stratos" campaign features Felix Baumgartner’s record-breaking skydive from the edge of space.
This groundbreaking event captured global attention and showcased Red Bull’s adventurous spirit.
The success of this viral video marketing campaign lies in its thrilling and unprecedented nature, which drew millions of viewers.
The live-streamed event not only highlighted Red Bull’s brand identity but also positioned it as a leader in extreme sports and innovation.
By associating the brand with such an exhilarating feat, Red Bull effectively increased brand awareness and engagement, reinforcing its reputation as the go-to energy drink for adventure seekers.
Nike's "Dream Crazy" campaign features inspirational stories of athletes who have overcome obstacles to achieve greatness, narrated by Colin Kaepernick.
This powerful viral video marketing piece emphasizes perseverance and the pursuit of dreams, resonating with viewers on a deep emotional level.
The campaign's success is attributed to its bold message of empowerment and social justice, which sparked conversations and engagement across various platforms.
By aligning itself with meaningful causes, Nike reinforced its brand identity as one that champions athletes and advocates for change, resulting in increased visibility and brand loyalty.
Samsung’s "Galaxy 11: The Match" features a fictional soccer match where world-renowned players, like Lionel Messi and Cristiano Ronaldo, face off against an alien team.
This entertaining viral video marketing campaign highlights the features of Samsung's Galaxy smartphones through engaging storytelling and high-quality visuals.
Its success stems from the star power of the athletes, the creative concept, and the excitement of a global sporting event.
By leveraging popular culture and technology, Samsung effectively reinforced its brand identity as an innovator in the mobile market, leading to increased brand awareness and engagement.
Budweiser's "Whassup?" campaign features friends greeting each other with the iconic phrase, showcasing their camaraderie while enjoying Budweiser beer.
This viral video marketing piece humorously captures a moment of friendship, which resonated widely with audiences.
The campaign's success can be attributed to its memorable catchphrase, relatable content, and cultural impact, as it sparked a social phenomenon and became a part of pop culture.
By effectively tapping into the themes of friendship and good times, Budweiser successfully reinforced its brand image, leading to increased sales and brand loyalty.
Cadbury's "Gorilla" features a gorilla playing the drums to Phil Collins's "In the Air Tonight."
This unexpected and whimsical viral video marketing campaign captivated audiences with its humor and creativity.
The success of this campaign lies in its ability to surprise and entertain viewers, creating a memorable brand association with fun and joy.
The quirky concept reinforced Cadbury's identity as a playful and innovative brand, leading to significant buzz and increased sales.
By combining humor with an unexpected twist, Cadbury effectively engaged audiences and strengthened its position in the confectionery market.
WestJet's "Christmas Miracle" campaign captures the joy of giving as passengers at the airport are surprised with personalized gifts from Santa.
This heartwarming viral video marketing piece emphasizes the spirit of Christmas and kindness.
Its success stems from the emotional impact and the genuine reactions of the passengers, which resonated deeply with viewers.
By creating an unforgettable experience, WestJet effectively strengthened its brand image as one that values customer service and community.
The campaign not only garnered widespread attention but also fostered positive brand associations, leading to increased customer loyalty.
Google's "Parisian Love" tells the story of a young man's romantic journey through a series of Google searches that lead him to love in Paris.
This touching viral video marketing campaign beautifully highlights the power of technology in connecting people.
Its success is attributed to its heartfelt narrative and relatable theme, which resonates with viewers seeking connection and romance.
By showcasing how Google can enhance personal experiences, the campaign effectively reinforced the brand's identity as an essential tool for everyday life.
The emotional storytelling resulted in increased engagement and a lasting impression on the audience.
Coca-Cola's "Share a Coke" campaign features personalized bottles with popular names, encouraging consumers to find their names or the names of friends and family.
This viral video marketing campaign taps into the joy of sharing and personalization, making each bottle feel special.
Its success lies in its interactive and social nature, prompting people to share photos and experiences on social media.
By fostering a sense of connection and nostalgia, Coca-Cola effectively reinforced its brand message of happiness and togetherness, leading to increased sales and widespread consumer engagement.
Airbnb's "Live There" campaign encourages travelers to experience destinations like locals rather than tourists.
This viral video marketing piece showcases diverse travel experiences through authentic stories and engaging visuals.
Its success stems from its relatable message about meaningful travel and cultural immersion.
By positioning Airbnb as a facilitator of unique experiences, the campaign strengthened brand identity and increased consumer trust, leading to heightened engagement and bookings.
Reebok's "25,915 Days" campaign calculates the average human lifespan in days, urging viewers to make the most of each one.
This viral video marketing piece features a powerful narrative emphasizing the importance of fitness and living life to the fullest.
The success of this marketing campaign lies in its inspirational message, which resonates deeply with viewers, and its compelling visuals that encourage an active lifestyle.
By framing life in such a tangible way, Reebok effectively motivated people to take action and invest in their health, resulting in increased brand engagement and loyalty.
Apple's "1984" commercial debuted during the Super Bowl, introducing the Macintosh computer as a revolutionary product.
This iconic viral video marketing piece used dystopian imagery to depict conformity versus individuality.
Its success lies in its bold storytelling and innovative approach, positioning Apple as a visionary brand.
By capturing the attention of millions, the campaign not only launched the Macintosh but also established Apple as a leader in the tech industry, leading to lasting brand loyalty.
Kmart's "Ship My Pants" campaign humorously promotes the convenience of online shopping with home delivery.
The viral video marketing piece cleverly plays on the phrase "ship my pants," creating a memorable and funny advertisement.
Its success is due to its catchy humor, which made it highly shareable, and its clear message about the convenience of Kmart’s shipping service.
This campaign effectively increased brand awareness and highlighted Kmart’s innovative approach to retail, driving both engagement and sales.
Nike's "Find Your Greatness" campaign focuses on everyday athletes achieving personal victories, emphasizing that greatness is accessible to everyone.
This viral video marketing campaign features inspiring stories and powerful visuals, resonating with a wide audience.
The success of this campaign lies in its motivational message, emotional appeal, and inclusive approach.
By showcasing real people and their accomplishments, Nike reinforced its brand identity as a champion of personal achievement and determination, resulting in increased engagement and loyalty.
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