Driving Benefits of Using Short Animated Videos for Business Promotion
Business promotion is not the same anymore. Marketers across the globe are constantly looking for new ways to promote their brands and business. One of the latest way for Business promotion that has emerged in recent times is using short animated videos. If a video is still not a part of your marketing strategy, you are walking up a blind alley. Your marketing department can come up trumps with the right animated video. It’s the easiest way to gain user engagement. As a survey conducted by the National Center for Biotechnology recorded, in 2000 the average attention span was 12 seconds and in 2013 it decreased to 8 seconds. This tells us how important it is for brands to pass their message and promote their product. People are not only mostly visual learners, but they retain 68% more information from videos than from texts.
Online videos can bring across the core message that your brand wants to pass on to its customer base on a larger level and to a much higher percentage of your website visitors than texts do. After watching animated videos for business , your website visitors not only increase by number but also understand your product or service, how it works and what are its benefits.
There’s no two ways about the fact that Animated Videos are the new cool and here are Fourteen reasons why :
1. VIDEOS IMPROVE ONLINE PRESENCE AND VISIBILITY
If your website decides to chose an animated video for its promotion, chances are that you would end up scoring way better points with search engines than your competitors who are still stuck up with the old school ways to endorse their brands. Having a video on your home page or landing page will allow your target customers to get a hold of your brand and product and this would further lead them to actually getting interested in your product and eventually they’ll go ahead to buy it. Adding an animated video about your product is one of the best ways to boost your conversions and increase your online presence and visibility. People relate to videos like no other medium and this is why a video can help you to leave an impression on your target customers.
2. VIDEOS PROVIDE BETTER USER ENGAGEMENT
Remember the last time you sat through reading a company brochure or the last time you actually spent some time on a new website reading lengthy content sprawling upon endless web pages? Don’t even try. Who likes to read too much information when they could easily grasp all the information they need through a short and crisp explainer video. Video has the power to engage your target viewer for a longer time than he expected and can also get him interested in your product. If the viewer likes what he watches, he will remain hooked on to your product and would end up being a loyal customer.
3. VIDEOS LET YOU COMMUNICATE EASILY
Ever tried boring your target customers with complicated explanations of your product? It never works. Right? Try passing on your message to your potential customer base using a video and they’d be all ears. With a short video, you can convey information in a sorted and simple way so that everyone would get it. A video will explain them about the product and how it works much easily than written content, bar graphs, pie charts or static images would do. Communicating your vision and thoughts through a video is the need of the hour today. If you don’t have a video on your landing page, you’d still be in two minds on how to go ahead and promote your business.
4. YOUR TARGET CUSTOMERS ARE WATHCING MORE VIDEOS THAN EVER BEFORE
We survive in a world where links are shared every second, where statuses and tweets are updated every next minute and where everyone spends a huge amount of their time in front of their computer and mobile screens. 78 percent of people watch videos at least once a week and 55 percent watch them every day. YouTube alone has more than 4 billion views per day, and it’s the second-largest search engine, right after Google. This clearly states that videos are here to stay and more videos are being watched than ever before. There can’t be a better time than right now to add a video to your business and see the difference.
5. VIDEOS HAVE BEEN HELPING YOUR RIVALS TOO
Yes! Admit it, you’ve been on your competitors’ websites and always wished to have that amazing and colorful Business video up there on your website too. Animated explainer videos have been there for quite some time now and they have helped businesses prosper and flourish. The fact that 81 percent of senior marketing executives now use online video content in their marketing programs is enough proof that all brands are making full use of these animated videos to their best benefit. It’s time you jump on the bandwagon. Let your competitors know that you’re not far behind and surprise them with an awesome video for your product.
6. VIDEOS ; THEY ARE EASY TO SEARCH
One of the top and most common ways that your target consumers would search your product is searching for it online. Videos can easily appear in all the search engine results and thus, your target customers can come to know of your product. Social media can affect organic Google search results and can also be an entry point to your website or promo page. Videos get a high rank in Google results. LinkedIn, Twitter, Quora, and other networks are also easily accessible and your video can find a spot in any of these networks and it would take no time to become a word of mouth affair.
7. VIDEOS ARE SHARED EVERY DAY
More than 700 YouTube videos are shared on Twitter every minute. Video sharing is an integral part of Social Media and a video can go viral in no time. Talking of Facebook, well more than 500 years’ worth of YouTube videos are watched daily on Facebook. Videos are shared between like minded individuals, friends, colleagues and associates. So, if one of your target customers likes your video, he will go ahead and share it with other people who need a similar product or service. If your video has, what it takes to go viral or be shared by everyone, you would build a brand name for your company. Once you’ve got your explainer video, just start sharing it with everyone and if people love what they watch, your product would make a name for itself in no time.
8. VIDEOS STAY FOREVER AND ARE THUS, COST EFFECTIVE
The best part about adding a video to your website is that it doesn’t need to be constantly edited or updated. Once it is there and once people have loved it, it’s always going to be there on the Internet, just a click away. This means that you don’t have to spend regularly on updating your brochures, user manuals and website pages. And the major benefit of using animated videos is, that even if new information has to be added to the video, they can be easily edited and updated, which makes them, a cost effective way of promotion. You may consider an initial media purchase or video seeding to promote your video, but unlike TV ads that are taken down once the rent isn’t paid, video content stays online on your landing page forever.
9. VIDEO IS A SHORT CUT TO LETTING CUSTOMERS BUY YOUR PRODUCT
34 percent of apparel shoppers are more likely to purchase after viewing an online video ad, versus 16 percent after watching an ad on TV. (ReelSEO) .When a consumer watches a TV add, he doesn’t have the option to “buy now” but with online videos, you can let your customers to buy the product right after watching the video. All you have to do, is embed a direct link in your video. Everyone loves buying online these days. It’s much hassle free and easy. Having an online video is like a shortcut for both you and your customers.
10. VIDEOS EDUCATE, INFORM AND AMAZE YOUR VIEWERS
More than 60 percent of consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com)
Videos have the power to keep your viewers glued to their screens and it is the easiest way to entice emotions in human beings. We are driven by sight and sound. Animation is a great way to tell moving stories and get the attention of your customers by forming an emotional connect with them through your online video. With a video, you can make them laugh, smile, feel frustrated and even persuade them to eventually buy your product. A bright video with a great script can never fail to grab the attention of your target clients.
11. YOU GET INSTANT FEEDBACKS ON VIDEOS
On the Internet, everyone has the chance to express their opinion on any matter. Online videos are no different. If people love your video, they’ll shower good comments in its praise and if you have a bad video, they’ll let you know of the same, bluntly. The comments section on YouTube gives viewers the freedom to give their honest feedbacks on a video. This is great, in a way. In this way, you can check the popularity and whether people are liking your video or not. Through the comments, you can also get to know your target consumers, their likes and dislikes and their needs.
12. VIDEOS HAVE ENTERED MOBILE PHONES AND FABLET
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
30-second mobile video ads have an 88.3 percent completion rate. (Rhythm Insights)
More than 85 percent of marketers have reported that they plan to increase their mobile advertising budgets in the near future. (Association of National Advertisers and MediaVest)
As the world is shrinking to a virtual world, videos are entering mobile phones more than ever. People use their phones for viewing videos and this is great news for you, if you’re planning on getting an animated online video for your company. Wouldn’t it be great if your potential clients ans business associates could watch your explainer video on the go on their phones and fablets.
13. VIDEOS LET YOUR OLD CUSTOMERS RETURN BACK TO YOU
With an awesome video, you could also get hold of your old customers. The video will add a brand value to your company and people would love to try your product once more. Video adds trust between your company and your consumers. Many website owners who currently use video marketing find that adding video increases return visits to their website, especially when they add new videos and update the existing ones.
14. YOU CAN MEASURE THE GROWTH OF YOUR BUSINESS WITH VIDEOS
Analytics are a great way to judge and measure the success or failure of your marketing strategy of using videos. Your marketing team can get a whole idea of what’s working for them and what’s not and what is going to work at present. Analytics help you to determine which videos and social media activities are increasing your sales. This might not be possible with other mediums of promotion, but the best part about online marketing and using videos is that you can evaluate your strategy at every step and improve accordingly.
The above mentioned reasons are proof enough of why more and more animated videos should be used by young entrepreneurs, startup owners, established marketers and big brands to endorse and promote their new products or services. Videos definitely leave a mark on a viewer’s mind and it’s only through videos that you can attract the attention of your viewers to your product and let yourself be heard.
Don’t wait till you loose another client. Jump on the bandwagon and see your leads convert into loyal clients. All of this, with just a simple, to the point and entertaining animated video.
If you have more insights on benefits of explainer videos, or if you have any questions regarding explainer videos, please leave your responses in the comments section. Our experts would be too glad to assist you.