Kinetic typography is an animation technique that seamlessly blends typography with movement, creating powerful visuals that captivate and tell great stories to engage viewers.
This unique style has become increasingly popular in digital content creation, from animated commercials to music videos.
In this blog, we showcase 50 awesome examples of typographic animation demonstrating the magic of this technique.
These videos showcase the versatility and creativity of kinetic typography.
As you explore these videos, you'll discover the endless possibilities of kinetic text and gain inspiration for your projects.
This article will leave you in awe of the sheer magic achieved through typographic animation. So, let's dive in and be mesmerized by the power of moving words.
Kinetic typography has a fascinating history that dates back to the early 20th century.
It first appeared in the silent film era, when motion picture pioneers experimented with adding text to their movies.
However, it wasn't until the 1960s that kinetic typography truly started to gain recognition as an art form.
In the 1990s, with the advent of computer technology, kinetic typography took a giant leap forward.
Designers and animators now had the tools to create stunning motion graphics, bringing words to life in new ways.
Since then, kinetic typography has continued to evolve, pushing the boundaries of visual storytelling and captivating audiences worldwide.
Today, typography animation is used in various applications, from advertising to film and television.
Its ability to convey emotions and create engaging experiences has made it an indispensable tool for digital content creators.
Let's take a look at some examples that showcase the effectiveness of typographic animation in marketing:
The fast-paced typographic animations with engaging transitions do justice to the theme “The future of work” where the magic of generative AI reimagines how humans get things done.
Using kinetic text, Slack wanted to communicate how it helps users focus on what to do next, creating more intelligent workflows with automation and instantly summarizing channels and threads; AI moves work forward faster and drives productivity in a whole new way.
TIDAL wanted to create a compelling brand awareness and consideration campaign to (re)introduce the brand to music lovers everywhere.
The result was a bold, dynamic look and feel that simultaneously champions the artists behind the music and the fans who love it.
The brilliant use of bold fonts and kinetic typography with high-fidelity music creates the magic of flow that resonates with their audience.
Credit Karma interviewed real-live humans from across the US about their credit journeys and brought them (and their pets) to life with Giant Ant through a mix of traditional 2D and 3D techniques layered with typographic animation.
Though kinetic text is not at the center stage here it plays an important role in delivering the comic timing required at required places in the video.
This 15-second commercial from McDonald's advertises BIG Mac using Star Wars like typographic animation.
The visual theme and special effects go well with the music used in the background.
This typography video by Apple in the most minimalist form possible delivers the message of perfection that the brand always stands by.
Subtle typographic animations like below feel magical and awe-inspiring. Every frame builds an emotional connection with the viewer.
Slack allows companies—like BUCK ;)—to function at full capacity from millions of micro-offices worldwide.
In turn, they help Slack distill their value for teams of every shape and size.
Giant Ant created 20 code-driven, customizable scenes designed to be remixed to best express a specific Strava user's data in a 75-second year-end film.
So far over 2 million unique kinetic typography films have been created.
The most interesting challenge was to create scenes that responded to data at a moment’s notice—not just the text, but the imagery, too.
Code-driven typographic animation was used as much as possible to give each member a sweet, truly custom animation.
This 30-second typography video was part of a series of 10 tutorials to show you how to drink Malibu in crazy and mysterious ways.
Solea is the first ever dental laser approved for use on hard and soft tissue... and that's kind of a big deal.
This kinetic typography mixed with infographic animation powerfully creates a perception of Solea as an up-and-coming game changer in the dental industry.
This animated typography video was produced as a viral for Audi based on the concept of "amusement without interruptions".
The entertainment is in the kinetic words of characters that destroy any interruptions.
What's easier than ABC? Preserving our environment so future generations can enjoy the same access to it as we do!
This kinetic typography video was created as a social media campaign for the new Honda Clarity Electric that spans the entire alphabet.
An article by ZillionDesigns found that brand logos increase brand recognition by up to 80%!
So when Airbnb decided to come up with Bélo, their rebranded logo, they knew they were onto something.
But how did they make their rebrand memorable? We can see how with this typography animation video which goes over their journey of coming up with their now iconic brand logo.
It uses typographic elements to show the process they followed for coming up with their logo and the motivations behind their rebranding.
By associating their logo's significance with a sense of belonging, they were able to emotionally influence the viewers with the typography animations and made them feel more connected to Airbnb as a brand.
This introduction video for the official rebranding of Burger King uses a mixed-media animation style with kinetic typography for communication.
Typographic animations with bold fonts are precisely aligned to music beats to enhance the impact of the brand video.
In this typography video, Apple wanted to communicate that it is already carbon neutral but that’s just the start for their climate commitment.
By 2030, every single Apple product around the world will be carbon neutral.
From design to manufacturing to shipping, usage, and recycling. Because the Earth won’t wait. And neither will we.
Different kinetic text format and color is used to emphasize the important points in the voiceover.
With this mixed media and typographic animation, Apple wanted to showcase the new MacBook Pro blasts forward with M3, M3 Pro, and M3 Max, the most advanced chips ever built for a personal computer.
With game-changing graphics performance, up to 22 hours of battery life, and a stunning Liquid Retina XDR display, this is a pro laptop without equal.
Though it has limited kinetic text, it’s smartly utilised to increase the impact and make the highlighted features more memorable.
In this kinetic typography video, we wanted to convey the 12 reasons why customers should opt for video marketing.
From testimonials to behind-the-scenes content, videos bring authenticity to the forefront, humanizing your brand in a crowded market.
Embracing video marketing isn't a mere trend; it's the future of effective brand communication.
Dive into this dynamic realm, and let your brand message resonate, captivate, and convert like never before.
Google, with this great typography video, wanted to educate the audience on generative.
It includes five must-knows for teens and parents to learn how to use it responsibly.
Here are some key moments in the video that use kinetic text and emphasize the information for the user.
In the below frame, the keyword Generative AI is in focus so there is an increase in the font size compared to the rest of the text.
Now, if you see below, the typographic animation for 2001 is done in sticker form, and the font is huge to reinforce again that Google started experimenting with AI long before, and it’s not something new.
The animated typography below was used to communicate that sometimes, when generative AI responds to your query, it might sound like human but on the other hand, it lacks emotions.
This kinetic typography video discusses what happens when you put AI in the hands of dancers, teachers, rappers, artists, oceanographers, photographers, entrepreneurs, and other visionaries.
Google did this series of experimental AI collaborations with innovators.
You will witness various typographic animation applications based on the usage above.
Here, kinetic text is used as instructions; Google wanted to communicate how finding places of belonging has often been hard for the LGBTQ+ community.
It instructs the audience on how to share the places they love and make them easier to find by following these steps to nominate them as ‘LGBTQ+ friendly’.
Here, typographic animation is used more in the comic format to go with the theme “Heroes of Small Business” by Google.
Google wanted to show how, from Wall Street banker to creator of Foot Print Farms, Dr. Cindy Ayers Elliot set out to bring Jackson, Mississippi, what it needed: fresh food.
And with the power of the community by her side, there was no threat big enough to stop her.
As you can see, typographic animations help businesses give their video marketing strategy the push they deserve, regardless of how big or small they are.
In this commercial video, you will see various kinds of kinetic typography, such as typing format, sticky notes, and even mixed with 3D animations.
The idea was to showcase its smarter to plan, organize, communicate, and browse smarter with Microsoft Edge.
When you fall down the rabbit hole of trip planning and find yourself lost with too many tabs open, tab grouping will save you.
Tab grouping reduces clutter and keeps your browser organized and efficient.
This animated typography video by Oddfellows was part of the Adobe Foundations, in which creative director and magazine veteran Nathalie Kirsheh shares wisdom on the ins and outs of the layout.
Adobe Foundations is an animated series from Adobe that explores the fundamental principles of art and design.
A luminary in the field voices part education, part inspiration, each segment, and provides highly relevant advice for hobbyists and working creatives alike.
In collaboration with Never Sit Still, Adobe wanted to create the opening titles for their annual creative conference, Make It, at Carriageworks in Sydney.
The main imagery for the event was created as an isometric illustration by Shaivalini Kumar, an artist from New Dehli, India.
All the elements were rebuilt in 3D, and then the scene was rendered using global illumination, simulating light bouncing and color bleeding.
This technique gave a highly stylized look, allowing the bright colors in the scene to emit light and the dark colors to receive light.
Adobe After Effects was used for all compositing, along with the kinetic typography treatment for the animated speaker names.
The music was composed specifically for this title sequence by Ben Romalis.
Access to the US stock market has always been cumbersome and expensive for people trading outside the US.
Until now! Stake is an app that makes trading on the US stock market easy and instant, with no brokerage fees.
Never Sit Still worked with Design Studio to create an exciting animated typography video for Stake's launch event.
This video needed to capture the energy of the US stock market, so they made a punchy, snappy, type-driven video edited tightly to jazzy drums.
Vocus is an international network and fiber business connecting Australia, New Zealand, and the Asia Pacific.
NSS collaborated with FutureBrand to create a brand film for Vocus using typographic animation, featuring the letter O as a key design element representing the cross-section of fiber-optic cables.
Oculus VR headsets redefine digital gaming and entertainment.
With a growing library of games and experiences, there is no limit to where you can go and what you can do in virtual reality.
The updated Oculus identity moves VR away from an unknown futuristic world, to a bright, accessible way for people to enhance their everyday life.
NSS collaborated with Moniker, the design studio responsible for the new brand, to develop motion principles and this kinetic typography video for the rebrand launch.
This is a mashup of three animated typography intros created for Lexus TV commercials by Parallel Studios.
It uses special embossed paper typographic animation that gives the feel of luxury standing by the brand ethos of Lexus.
This 2.5D typography video was part of a series of animated tutorials created by Parallel Studios for the French high-fi brand Devialet.
It uses typographic animation in beautifully various perspectives giving the illusion of 3D and adding depth to transitions.
This cartoon commercial produced for Winsupply uses comic-style typographic animation adding the fun factor to the video.
Here are some key moments to highlight different kinetic texts utilised:
This 30-second mixed media video uses paper-like typographic animation in a fun way to communicate the message of the sustainability journey of Coca-Cola as a brand.
Dress Code in this typography video showcases how morphing techniques can be used for kinetic text to increase the impact of storytelling.
This video introduces Crispr, the technology by Corteva Agrisciences for farmers.
This live-action explainer video was produced by Dress Code for Google.
It uses a mixed media approach integrating complex 2.5D typography animation and dynamic overlays with brilliant transitions.
IBM wanted to promote their cyber security services and partnered with Storefront Music to produce this awesome mixed media video using white spaces creatively.
3D and typographic animation are smartly used to focus on the key messages.
These examples demonstrate how kinetic typography can elevate marketing messages, making them more memorable and impactful.
By combining typography with movement, brands can create visually stunning and engaging content that resonates with their target audience.
Kinetic typography is not only effective in marketing but also in creating motivational and impactful content.
Here are some examples of kinetic typography used in motivational and charity campaigns:
Many people see justice as the most futile thing you can do with your life. Give your life completely to business, and you see the money piling up.
Be a health nut, eat right, go to the gym, and your muscles will grow and your body will look good, and you'll see results.
But when it comes to justice, it seems like you just can't get ahead.
You patch up one hole, and something else rips open. You bring peace to one region, and war breaks out in another. You rebuild after…
This video for the World Relief - Justice conference makes a point and drives it home.
With a powerfully narrated script and creative use of typography this one touches a chord. Who thought kinetic text could do that!
Sometimes it’s difficult to imagine how something so small can have an effect on something so big.”
Through minimal typography, the Canadian Cancer Society aims to draw the viewer’s attention to the numbers and how!
The film gets straight to the point and makes you realise just how much change we’re actually capable of if we just start small.
ChildLine is a UK-based, confidential, free, 24-hour counseling service for children and young people under 19.
ChildLine deals with any issue that causes distress or concern, one of which is, unfortunately, sexual abuse.
This animated typography video was produced to help children who are considering contacting ChildLine feel comfortable about the process of speaking with a counselor about sexual abuse.
My Leadership team wanted to communicate how as an elite member the audience will be able to quicky discover and learn all of the essential daily habits, mindsets, tools, and models to future proof themselves, their people, and their business and enjoy real lasting positive transformation.
We used kinetic typography and infographic line art animation to communicate powerfully how by following their proven and proprietary fully-guided 2-year leadership development system, their leaders are able to transform into truly world-class performers – truly the best of the best.
This Kinetic typography video is based on the Voiceover by Ian Leslie, author of "Curious: The Desire to Know and Why Your Future Depends On It"
It’s a piece taken from the full original RSA talk: Ian Leslie - "Why We Must Continue to Learn and Be Curious".
It was designed by Winner of the Patricia Tindale Award, Dan Palmer - Canterbury Christ Church University.
For 450 million years Sharks have dominated Earth’s oceans. Today, their existence has never been under more threat.
Showing the world a new perspective on sharks, the Australian Museum hosted an immersive blockbuster exhibition for visitors to experience these sea creatures like never before.
Never Sit Still was engaged by SomeOne Sydney to make a trailer for the new Sharks exhibition, bringing the promotional material to life in motion.
They took a CG approach with kinetic typography animation, sourcing all the sharks as 3D assets, before animating and compositing them into our virtual underwater world.
Further realism was captured by adding coral and rock platforms to the scenes and using particle systems to create air bubbles and schools of fish.
Volumetric lighting rays also added to the underwater realism of this trailer.
The typesetter Peter Bilak created the new font Karloff in 2012.
This kinetic typographic animation introduces the duality and harmony of the font, built on the contrast between beauty and ugliness.
This kinetic typography video celebrates the centenary—and new Phaidon monograph—of Ward Bennett a design renaissance man.
It was produced by Herman Miller based on their written story in collaboration with Dress Code.
The VO was done by Ward Bennett from an archival interview courtesy of Dr Barbaralee Diamonstein-Spielvogel.
These examples demonstrate how kinetic typography can create visually stunning and impactful content that motivates and inspires.
By combining powerful messages with captivating visuals, creators can amplify their impact and engage audiences on a deeper level.
Kinetic typography has also found its place in the world of film and television, adding an extra layer of visual interest and storytelling.
Here are some examples of kinetic typography used in film and television:
We worked with DOXA again this year to make bumpers for each of their film trailers and three festival trailers.
One of the themes for this year's festival was the spoken word.
Our concept for the trailers was to treat the titles for the festival's films as lines in 3 spoken word poems and to build a kinetic type piece around them. In this spot, you're hearing the voice of Lisa B.
TNT/Turner was gearing up to promote the upcoming SAG awards and wanted to try something fresh and animated this year.
Using favorite sound bites from the previous year’s speeches with 3D kinetic typography, Giant Ant built a golden world where stories and the actors within them are king.
Colin in Black & White is a Netflix series about how some people play the game. Others change it. From Colin Kaepernick and Ava DuVernay, follow the path of one ordinary high school kid who became extraordinary.
This mixed media main title from Elastic is a great blend of typographic animation and motion graphics.
The kinetic text with the visual theme gives a glimpse of this drama series recounting his formative years navigating race, class, and culture while aspiring for greatness.
This Docu series from Netflix shares disturbing details about corporate greed.
From crippling payday loans to cars that cheat emissions tests, this investigative series exposes brazen acts of corporate greed and corruption.
Elastic literally rips ideas from the headlines and uses typographic animations intelligently to create the above main title sequence.
Pseudocide is a Casefile podcast series about faking your own death.
Over nine stories, a bomb explodes in a Sydney suburb; murder is afoot in Texas; a spy takes his secrets to the grave; and a nun goes on the run.
Never Sit Still was engaged by Christopher Doyle & Co to create a 15-second teaser promoting the Spotify exclusive podcast.
The cover artwork was animated with kinetic text for the teaser.
These examples show how kinetic typography can be used in film and television to enhance storytelling and create a unique visual experience.
By combining words with movement, creators can engage viewers on a deeper level and add an extra dimension to their narratives.
Music videos have embraced kinetic typography as a powerful storytelling tool, enhancing the impact of the lyrics and adding a visual element to the music.
Here are some examples of kinetic typography used in music videos:
We created this animated music video with simple stock footage and lyrical kinetic text overlays with the music.
We took this lyrical music video approach to keep the budget in check without compromising the quality of the output.
The official music video for single: BATS features a captivating kinetic typography animation that perfectly complements the energy and message of the song.
The words move and transform in sync with the beat, adding a dynamic visual element to the music.
The official music video for Snoop Dogg - Talk Dat Shit To Me (feat. Kokane) incorporates a mix of typographic animation and motion graphics to bring the song's lyrics to life.
The words appear on the screen and interact with Snoop Dog’s performance, creating a visually stunning and immersive experience.
It's clear how kinetic typography not only preserves the vibe of a music video, it enhances it.
Our client wanted the vibe being more like an old Bugs Bunny cartoon than high-tech 3D animations.
So keeping his imagination in mind we mixed together character animation and hand-written kinetic typography to add a visual layer of storytelling to the music.
These examples demonstrate how kinetic typography can elevate music videos, transforming them into immersive visual experiences.
By combining typography with movement, creators can enhance the impact of the lyrics and create a unique visual narrative.
Kinetic typography has come a long way since its early days in silent films.
Today, it is a powerful tool that is used in a wide range of applications, from marketing to film, television, and music videos.
Its ability to blend typography with movement creates visually stunning and engaging content that captivates and resonates with audiences.
As technology continues to evolve, the possibilities for kinetic typography animation are endless.
We can expect to see even more innovative uses of this technique in the future, as creators find new ways to push the boundaries of visual storytelling.
So, the next time you come across a kinetic typography animation, take a moment to appreciate the magic behind it.
Whether it's in a marketing campaign, a motivational video, or a music video, kinetic typography has the power to mesmerize and inspire.
It truly is a testament to the creativity and ingenuity of digital content creators.
In conclusion, the examples showcased in this article are just a glimpse into the world of kinetic typography.
As you explore more of these videos, you'll discover the endless possibilities of kinetic text and gain inspiration for your own projects.
So, let the magic of kinetic typography animation inspire you and unleash your creativity. The power of moving words awaits.
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