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Welcome to Part 3 of the 5-part series 'For every Live Action there is an Equal and Opposite Animation'. If you missed earlier 2 parts, you can access them here: Part-1, Part-2 Part - III Airbnb: Animation across the Buyer’s Journey Another case is a traditionally a very...
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Everyone knows a video is an ultimate tool in a content marketer’s arsenal, but 80% of marketers I have spoken to are clueless about going about making one. How does one decide on the narrative? Is there a way to simplify creating this digital video...
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Do you often find yourself struggling to get the desired traction for your business? Do you feel that your marketing efforts are getting lost in the crowd? Well, you are not alone. You need to stop shying away from creating video content for your business. Video marketing is...
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Trust: The Most Essential Marketing Ingredient. One of the biggest challenges faced by marketers is to build trust among their target audience. Most brands can only dream of achieving the level of trust that brands like Apple have achieved. Have you observed that brands like these...
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Welcome to Part 2 of For every 'Live Action' there is an Equal and Opposite 'Animation'. (If you missed Part 1, you can go check it out here). At the top of the funnel or the attraction stage, ads are designed to build brand recall, but advertisers traditionally...
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Storytelling has been an integral part of our lives and I believe we’re all compulsive storytellers. Hungry to hear good stories, recite them, be a part of them, share them and most importantly, decipher a message out of them. ( Indians have a traditional culture of...
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