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The Era of Content - Why is it Relevant in Today’s Times? “Content is king.” - Bill Gates, 1996. This quote is almost as old as the internet and is still as relevant. In simple terms, content plays Cupid between you and your target audience. It...
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In the 1950’s, The literal whiteboard was the new frontier in education. And it was only in the 1990’s that it was replaced by the blackboard in schoolrooms across the world. A few years later and the purely, whitey, mighty became every corporate’s go to...
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Have you ever wondered why you connect with some leads instantaneously just on a phone call and you end up successfully converting them as customers? Why some others, you know you have had a great conversation and everything is rosy but, months later you are...
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There is a lot to consider when you are looking at ways to increase your website ranking on Google. The sheer amount of competition to beat could seem like a daunting task - which honestly, it is. However, with determination, hard work, and a focused...
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Some of our fondest childhood memories belong to those lazy Sunday mornings spent watching cartoons on TV. Whether it was the iconic tales of our favorite house cat, attempting to best his adversary in futile. or the carrot-chewing rabbit humoring us repeatedly with “Eh… What’s...
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Brand Archetype - Know It to Believe In It The word Archetype has a Greek origin and is born out of two words - archein, which means "original or old"; and typos, which means "pattern, model or type. Brand Archetypes help you define your brand personality...
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