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In today’s fast-paced digital world, the real estate business is all about visual impact.
Even first-time home buyers are no longer satisfied with tediously browsing static listings and lifeless property descriptions— they want high-quality, immersive experiences that bring homes to life, right through their screens and social media feeds, whether through podcasts, reels, drone footage, or creative animation.
That’s where real estate videos step in, transforming the way properties are showcased, sold, and even remembered.
From virtual tours, and walkthroughs, to animated explainer videos breaking down brokerage and mortgage options, real estate listing videos do more than just display properties and list pricing—they provide virtual tours, tell stories, build trust, and drive faster decisions.
There’s no dearth of styles and types of real estate videos, from 3D to real estate whiteboard animation and more.
In this blog, we’ll dive into some of the best real estate video examples that showcase properties in a compelling, engaging, and high-converting way.
Whether you’re a real estate agent, realtor, developer, or marketer, these videos will inspire you to leverage video in your marketing strategy to connect with potential buyers and sell properties smarter and faster.
Let’s dive in!
Need inspiration for your real estate video ideas? Let’s check out 13 fantastic real estate video examples, analyze them, and figure out why they work so well.
Ritz Carlton Reserve is an exploration of an unusual place, the excitement of an unexpected adventure, and an indulgence in uncommon luxury real estate.
CHRLX did justice to the concept of “The Journey of a Lifetime” by crafting this beautiful real estate motion graphics video, using stunning visuals and mesmerizing animated transitions.
It all comes together to create an experience of premium luxury and adventure and really brings these concepts to life.
Art&Graft has designed and developed a set of films, press ads, and catalog illustrations for The Flynn, a new development of luxury homes in the Chelsea district of New York.
They created a distinct, stylish series of characters and videos that could bring to life the architecture and aspirations of this new residential development and tell the stories of the prospective residents.
Notice how their beautifully animated real estate video feels more like a series of stories that highlight the life and vibe of the neighborhood, as opposed to unloading a long list of features and specs. It really takes the idea of a home tour to potential clients to a whole new level.
It goes for the heart and gut to really capture the viewer’s attention in a lasting way, rather than dump a lot of information and numbers, and is one of the best realtor videos we’ve seen yet.
What if houses had a story to tell? What would that be like?
That was the question posed by this amazing real estate video marketing idea, rendered in stunningly beautiful 3D animation.
‘The New Sleek’ gives us a whimsical tour through a suburban district filled with atypical designer houses and a public swimming pool.
For Tomaszewicz, it all began with an initial exploration of two favorite subject matters, architecture and interiors.
This then developed into video tours of six different buildings and houses that portray their own unique energy and personality.
Each building/house is a mood, a representation of each owner’s ideal lifestyle.
It’s a beautifully immersive, lush journey that’s real and dreamlike at once– but makes a lasting impression on the viewer.
This Australian agency video took a different approach by using animation to visualize the properties and homes through the lens of an architect’s vivid imagination.
West Green Modern Villas is a new premium real estate project at a prime location.
An example of using 3D video for real estate, this video production showcases the best features of these modern new homes, spread out in four stages of development, with a mix of freestanding, duplex, and terrace dwellings.
It’s somehow playful but technical at the same time while being visually appealing and drawing you in easily.
LeoBurnett and Onesize produced this 60-second 3D CGI animated commercial for Warde, the biggest reseller of fabrics in the Middle East and Africa.
They are renowned for their quality and designs worldwide.
So they created a beautiful world entirely made of cloth and fabrics, in which all kinds of fabric creatures are on a quest to find a home.
The peaceful story, colorful imagery, and enchanting music all together made this film an epic one for us.
While this isn’t your typical real estate video, we included it because it’s such a great example of fantastic, beautiful animation that can give you some much-needed inspiration!
Jordan Real Estate came to us to help them redefine how luxury properties were marketed.
This team of dedicated realtors needed something dynamic, engaging, and powerful—a high-quality real estate explainer video that could tell their story to potential buyers while highlighting their unique value in the real estate market.
We used a combination of motion graphics, storytelling, and strategic messaging to bring this realtor group’s message to life. This not only elevated their online presence but also helped them connect with potential buyers more effectively.
By embracing animation, Jordan Real Estate set a new standard for modern real estate marketing.
For the full story on how we crafted this video, check out our success story!
For Century 21’s 50th anniversary, they teamed up with Hornet Directors Natalie Labarre and Yves Geleyn to create a series of special stories about their experiences in the real estate industry.
Like all businesses, real estate is about the people you meet and your relationships with them.
That’s what stands out the most in any business transaction.
And as a real estate agency with decades of experience, Century 21 understands this idea just as well as any seriously good animation team does.
So across several real estate short videos and dozens of illustrations, they brought an array of true client testimonials of homeowners to visual life, from sentimental to surreal.
With evocative transitions and an abstract style that accentuates the stream-of-conscious storytelling, each spot is full of sophistication, hand-drawn design, and a personal touch throughout.
Here, Aimir presents us with a dramatic and futuristic vision for Guangzhou Evergrande, a new vacation island in Hainan Island, China.
Their stunning 3D animated video follows the concept of a striking and curvy series of buildings forming and rising out of the sea like majestic, ethereal living beings.
It’s more art than advertising, hinting at just what’s possible with real estate marketing when you let your imagination run wild.
Their design is clearly inspired by nature. The stunningly beautiful animation is set to sweeping orchestral music that ties it all together.
Here's an example of a cel-animated character explainer video that Piehole created for WeWork.
The story revolves around solving the challenges of traditional office leases.
Viewers are treated to gorgeous animation with colorful, fun characters that depict how WeWork provides flexible office solutions for any entrepreneur or startup of any size.
Like we keep saying, all businesses are ultimately about people and relationships.
Storey understood the hassles that tenants and businesses have to deal with when it comes to property management, rentals, leasing, and land.
Businesses evolve, grow, and change over time. And this can cause problems with their workspaces and property.
Created to fill a clear gap in the London office market, Storey provides offices for companies employing between 20 and 70 people who have outgrown co-working space and whose needs are evolving.
This beautiful real estate motion graphics video reflects the message that working with Storey will feel like clearing the clutter, doing away with all the cumbersome red tape and jargon, and just getting work done smoothly and easily.
The text animation doesn’t need a voiceover, meaning the video content can be understood and enjoyed on mute or to the lovely background music.
Matt, Working with The Mill Chicago and MMGY Global, set off to create a campaign that would capture the heart and soul of an all-American road trip experience.
The nostalgic college aesthetic that it utilized, injected these spots with a fun personal touch.
In all, they made one thirty-second animated commercial that served as the anthem, along with twelve fifteen-second clips that highlight each individual Wyndham Group hotel.
It’s a novel approach that really stands out from the crowd.
Not To Scale 2D and stop motion directors Klimpa worked with Ennismore to create fun real estate advertising videos for their brand.
The lobbies of the Hoxton Hotels have been the unofficial workspace of choice for laptop warriors since opening in 2006.
So taking that ethos one step further, Ennismore have developed a new shared workspace called Working From_ for The Hoxton, Southwark, and The Hoxton, Chicago.
The workspace is designed to feel like working from home, but without any of the distractions; not a ‘one size fits all workspace’ but a flexible membership to suit the needs of any remote worker.
Ben Quinton’s stylish photography of The Hoxton, Southwark was used as background to Klimpa’s 2D animated characters, and married with stop motion to create this brilliant tour video.
Shedkm is an architectural firm whose work is rooted in regeneration.
Their distinctive approach results in bold, engaging schemes which are economically and socially transformative.
Uniform Group produced an amazing high quality real estate motion graphics video, showcasing their philosophy of “inside feeds the outside.”
They focus on people first to understand how they use space so as to maximize functioning, and efficiency, and create bold architecture.
Additionally, their animated video also reflects this bold, minimalist style with loud colors and sharp, clear shapes, bringing it all together.
The real estate game has changed— video marketing isn’t optional anymore, it’s essential.
Whether you’re a real estate agent selling a luxury property, introducing a new development, or building brand trust with a first-time home buyer, the right video can capture attention, tell a compelling story, and drive faster decisions.
From cinematic listing tours to walkthroughs and behind-the-scenes color, animated explainer videos can break down complex real estate pricing, and there’s a type of video for every need.
The key? Knowing your audience, highlighting what makes your properties unique, and using video to create an emotional connection with potential clients, whether on camera through a YouTube channel or through in-person home tours.
So, what’s next? It’s time to level up your real estate marketing. Whether you need an attention-grabbing property showcase or an engaging brand video, the right strategy can turn views into leads and listings into sales.
Ready to make your real estate videos work harder for you? Let’s make it happen. Get in touch with us today and find out what’s possible!
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