In the competitive world of real estate, standing out isn’t just important—it’s essential.
With buyers and sellers inundated with listings, market updates, and property ads, capturing attention requires more than just eye-catching photos.
That’s where whiteboard animation comes in to save the day!
Whiteboard animation videos are a powerful tool for real estate professionals looking to simplify complex information, engage their audience, and build trust.
Whether you’re explaining market trends, showcasing properties, or educating first-time buyers, these videos bring clarity and creativity to your message.
Let’s dive into how you can leverage whiteboard animation to transform your real estate marketing strategy.
First off, what is a whiteboard video? It’s a style of animated explainer video that simulates the process of hand-drawn illustrations on a whiteboard.
Combining simple visuals, engaging storytelling, and a clear voiceover, these videos make complex topics easy to understand.
The animation appears to unfold in real-time, as though someone is sketching the visuals before you while the message is narrated in voiceover.
Whiteboard videos are versatile, making them popular across industries—from education and marketing to corporate training.
Their minimalist style keeps the focus on the message, while the dynamic drawing process captures and holds the viewer's attention.
Whether you're explaining a product, simplifying data, or just telling a story, whiteboard videos offer a creative and highly effective way to communicate your ideas.
Whiteboard animation is versatile, making it perfect for various real estate purposes. Here are the key ways to incorporate it into your strategy:
The real estate market is often filled with complex jargon, graphs, and statistics.
A whiteboard animation video can break down this information into simple, visually engaging narratives.
Photos and text listings are great, but they don’t always do justice to a property’s unique selling points.
A whiteboard animation can take potential buyers on a visual tour, highlighting key features in an engaging and memorable way.
Example Use Case: Create an animated walkthrough of a luxury home, showcasing its standout features like a modern kitchen, expansive garden, or energy-efficient design.
Buying a home can feel overwhelming, especially for first-time buyers. Whiteboard animation videos can break down the process into bite-sized, easy-to-understand steps.
Whether you’re a real estate agent, broker, or property developer, whiteboard animation can explain your services in a way that resonates with potential clients.
Example Use Case: Highlight your expertise, local market knowledge, and unique selling propositions in a visually compelling video.
For property sellers, trust is key. Use whiteboard animation to explain your process, success rates, and the steps you’ll take to market their property effectively.
Example Use Case: Showcase a timeline of how you list, market, and close deals, instilling confidence in your expertise.
Real estate transactions often involve legal and procedural complexities.
Whiteboard animation videos can clarify these details without overwhelming your audience.
Example Use Case: Create a video explaining things like the closing process, title transfers, or zoning regulations.
If you’re targeting real estate investors, use whiteboard animation to present opportunities and explain ROI calculations in an engaging and accessible way.
Example Use Case: Showcase a potential investment property and break down estimated returns using animated visuals.
Regardless of your industry, it’s an open secret that at the heart of every business transaction is a foundation of trust. And that matters more than anything else.
So, more than slick production values, big budgets, widespread reach, or anything else, you must start with that all-important sense of trust with your audience.
So when we created this video for iProRealty, we baked that into the heart of the message.
While the video does drop a lot of numbers and statistics, it’s all woven together to really tell a story about the brand and team.
The goal for this video was primarily to boost brand awareness, which leads to audience interest and potential leads.
This story establishes this real estate company as knowledgeable industry leaders with heart and passion in their culture– people you can trust and rely on.
Which is of course important when making probably the biggest, most important purchase of your life.
It’s one thing to explain how your innovative real estate system works.
But it’s a whole other challenge to grab and hold a general audience’s attention, and more importantly, their interest.
So this whiteboard animated video for ERA Brokers used storytelling to turn an otherwise dry and technical description into a captivating short story, one that would entice even a casual viewer into getting invested and keep them watching till the end.
In storytelling, there’s an important rule: “Show, don’t tell.” And perhaps you’d be surprised to learn that it applies to marketing and explainer videos as well.
One way to demonstrate your industry expertise is simply to generously share some of the knowledge you’ve gleaned through the years and decades.
Like this video for JLL, which drops a crash course on the surprisingly fascinating history of the hotel industry over the past century and a half.
Even a general audience appreciates the joy of learning new information, especially when it’s presented with charming whiteboard graphics and art, and takes barely four minutes of their time to watch.
But the real magic happens on a more subtle level here. By generously sharing knowledge, the video establishes JLL’s expertise and competency, affirming them as trustworthy industry leaders with their audience.
Marketing your real estate company is about more than just listing off facts and numbers about what you do.
Your messaging needs to feel personal and human, putting a face to your brand.
And your viewers should be left with a strong, comforting sense that they know who you are and that they can trust your team.
Take this whiteboard video for GibsonHoney, for example. While it does effectively explain what they do and how they operate, it’s the lush animation and friendly voiceover that works to humanize the company with cute cartoony illustrations of passionate realtors working hard to match buyers with their dream properties.
Christian Church Homes (CCH) is a non-profit organization that has been building and managing affordable housing communities where seniors can live and thrive in the comfort of their own homes.
This client asked us to create a video that explains who they were, their history and values, and their story.
And being a non-profit and not a Fortune 500 juggernaut, the video also needed to be budget-friendly.
The challenge was that there was a lot of information to pack into these videos. We needed to keep it interesting and engaging throughout.
So we opted for a whiteboard video with relatable graphics that are timeless and cross socio-cultural boundaries to cover a wide audience.
Animated whiteboard videos also have universal appeal and the ability to explain a lot of things simply, so it’s especially useful for non-profits.
Buying your dream home really shouldn’t be so complicated. But sadly, it usually is.
Driggs Title, a real estate agency in the Southwest, knows this all too well.
The sheer complexity of buying a home is something that they strive to simplify, but they’re also aware of the fact that it can discourage first-time buyers with cold feet and trepidation.
So their whiteboard animated video sets out to dispel fears and build trust, using the double-punch of knowledge and friendly storytelling in an animation format.
It cuts right to the chase, addressing buyer pain points and explaining the process simply and clearly, all while subtly highlighting their expertise.
Viewers watching this video are left with a strong calming sense that this team of real estate experts truly has your back, and will be there with you every step of the way.
Because all business is ultimately built on trust, and that’s what this video builds with its audience.
That’s the power of animated storytelling!
And from one end of the spectrum to the other, we go from an individual realtor up to real estate giant Cardone Capital, a company with 30 years of experience under their belt.
And with such a rich history and heritage comes the problem of how to condense all that information into a package you can understand in just over a minute.
But again, that’s what animated video can do for businesses– when done right.
In this lovely animated whiteboard video, we’re presented with a concise summary of the company’s history, why they’re good at what they do, and how they work.
It’s interesting and immersive because of the snappy graphics and art, the animation holding your attention from start to finish.
Writing a whiteboard video script starts with identifying your target audience and clarifying the message you want to convey.
Begin with a compelling hook to grab attention, then organize your content into a logical flow. Use simple, conversational language and pair it with visuals that reinforce key points.
End with a strong video call to action that drives your audience to take the next step.
For more tips, check out our guide on how to write a whiteboard video script, or how to sketch out an effective storyboard.
Whiteboard animation is highly engaging and simplifies complex ideas, making it easier for audiences to understand and remember your message.
It’s cost-effective, versatile, and appeals to a broad range of viewers. Whether you’re educating, marketing, or training, whiteboard videos can boost retention rates and drive results.
Dive deeper into the benefits of whiteboard animation.
The cost of a whiteboard animation video depends on factors like length, complexity, and production quality.
On average, a professionally made whiteboard video can range from $5,000 to $20,000.
While it may seem like a significant investment, the return in terms of audience engagement and conversion often justifies the expense.
Learn more in our detailed breakdown of whiteboard animation video costs.
Creating a whiteboard video involves several steps:
For a full guide, check out how to make a whiteboard video.
Yes! There are several whiteboard video makers that allow you to create your own animations.
Tools like Vyond, Doodly, and Animaker offer intuitive interfaces and customizable templates.
While these tools are great for beginners, professional services are recommended for businesses that want high-quality, brand-aligned videos.
Explore the top whiteboard video makers.
In an industry as dynamic and competitive as real estate, whiteboard animation videos are a game-changer.
They simplify complex concepts, captivate viewers, and leave a lasting impression—whether you’re connecting with buyers, sellers, or investors.
By integrating whiteboard animation into your marketing strategy, you can elevate your storytelling, build trust, and ultimately close more deals.
Ready to transform your real estate marketing? It’s time to let whiteboard animation work its magic for your brand!
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