Have you ever seen Twitter (now X) as an advertising platform for your B2B brand?
If you haven’t, it’s time to change that!
While LinkedIn is big for B2B marketers, Twitter is right up there too.
Many brands use this social media platform to reach a different crowd, like decision-makers, thought leaders, and experts in the field.
It's the perfect place for sharing quick, easy-to-digest content that grabs attention.
Targeted Twitter ads are a must to get the most out of this platform.
Video ads, in particular, are super effective here—they’re quick, build trust, and make your brand stick.
But to really nail the video marketing game, you’ve got to follow the right Twitter video ad specs.
In this blog, we’ll walk you through the different types of Twitter video ads and their specs to help you run a successful campaign.
Is there just one standard Twitter video ad spec?
No!
Different specs work for different types of Twitter video ads.
To make it easier for you, we’ve broken down all the major types of types of videos and their corresponding Twitter video ad specs below.
These ads are great for increasing your brand awareness and consideration.
They allow you to show a video of your choice to a targeted audience of your choice.
These videos don’t come with a built-in CTA feature, but you can include a link within their tweet copy.
Now, talking about the tweet copy, it accompanies your video and explains a bit about it.
Usually, it is nearly 280 characters long but if you are adding a link to the copy it’ll use nearly 23 characters of the copy. So, you’ll have to work with what’s left after adding to the link.
These ads are the most engaging ad formats you’ll find on Twitter.
In fact, they make up almost 20% of the total time users spend on the platform each day.
With full-screen visibility and sound enabled by default, they ensure your product and message come through loud and clear. You can also add CTA buttons to these videos to drive users to your app or website.
Twitter has observed that users are 7 times more likely to follow, repost, like, and click on URLs in Vertical Video Ads than in the same ads shown on the Home Timeline.
Source: X Business
These pre-roll video ads allow your brand to connect with the audience in relevant categories.
They place the brand right next to the premium content your customers love, like highlights and top clips.
They put it alongside popular video content from over 200 trusted sources, including top TV networks, major sports leagues, and leading news outlets.
They ensure that your brand is seen in a trusted, high-quality context.
And, most importantly they let you connect with your audience in a place they’re already engaged.
Source: X Create
Amplify Sponsorships lets you use your premium video content to build strong brand associations with top publishers. It's a great way to monetize and elevate your brand.
Every sponsorship is different and customized to fit your needs.
When you sponsor an event, moment, or show on this platform, Twitter works with its publisher partners to create the perfect package for you, such as pre-roll ads before live videos, pre-roll ads before video clips, and branded content integrations.
Source: Hootsuite
Using these ads, you can interact with your audience in real-time. Top marketers use them to livestream events like product launch, conferences, Q&A sessions, etc.
All in all, Twitter Live ads help you maximize your Live content and drive more conversation.
These ads make sure that your brand is the first thing users see when they log into the platform.
They do this by placing your brand at the top of their timeline.
They are truly amazing at capturing your audience’s attention right away. Let’s now look at their Twitter ad specs.
Source: X Business
These ads give you up to 6 horizontally swipeable videos to show off different products or promotions.
This lets you tell a story, display multiple visuals, and highlight the coolest features of your product.
For single-destination Carousels, you can link to one website or app. For multi-destination Carousels, you can link to up to six different destinations.
Typically, it’s best to keep these ads to 15 seconds or less, but you can go up to 2 minutes and 20 seconds if needed.
For select advertisers, there’s an option to request video lengths up to 10 minutes.
However, Twitter still recommends sticking to 9 minutes and 55 seconds to ensure smooth playback across different file types.
No two video ads on Twitter incur the same cost.
Costs vary greatly based on the type of video ad, bidding strategy, and campaign objectives.
Here’s a quick overview of the key factors that influence their pricing–
While X ads run based on an auction system where you bid, the platform still considers the relevance and quality of your video ads before showing them. So, better ads are likely to cost you less because they can perform well in this aspect.
When X decides to show your ad, you’ll be charged based on your competitors’ bids. For instance, if your bid is just $1 higher than the second-highest bid, you’ll only pay $0.01 more.
You are charged based on your specific campaign objectives, like link clicks. So, you’ll only pay when someone clicks your link.
There are three bid types you can choose from–
Now that you have understood all about Twitter ad formats and their respective specs, the next step is creating your own video ad on Twitter.
But where to start?
If you are feeling lost about this, don’t worry!
Just follow the steps below to get started-
And that’s a wrap on our blog about Twitter video ad specs!
Twitter is truly an underrated yet powerful marketing platform.
It’s different from other social media, offering a chance to connect with decision-makers, thought leaders, and industry experts.
To make the most of this platform, you need to use the right video formats and specs that resonate with its audience.
That’s how you’ll reach the right people and make a lasting impression.
So, if you haven’t already, set up your Twitter Ads account, take inspiration from this blog, and start creating amazing Twitter video ads!