Video Content Strategy for Awareness Stage Content
As a part of my job, I advise companies on their video content strategy. It is rather surprising that even very big companies fail to strategize content to fit buyer’s journey. Resulting in a lot of dollars sunk and not much return.
This is the first of the four video series that focusses on the Awareness stage of the buyer’s journey, where we dwell on the specific strategies and messaging to create an optimum video content that will have a lasting impact.