The biggest challenge for law firms is getting through to their audience and winning their trust.
The reason? The customers of law firms or lawyers aren’t in the same mind frame as those looking to buy a regular product.
These are people who are stressed out, usually pressed for time and have sensitive matters at hand which make them skeptical of trusting anyone.
It also doesn’t help that for them, Law firms seem distant and unapproachable.
Video marketing for lawyers helps bridge that gap.
It offers a way for lawyers and law firms to show their trustworthiness and expertise with videos.
Using client testimonials, or legal explainer videos, they can showcase their dependability and present themselves as a reliable ally who's there for you 24/7, ready to lend an ear and a helping hand.
Videos let lawyers talk directly to people and show they care — making law firms feel more like a friend and less like just another legal service provider.
Let’s explore the WHY and HOW video marketing can help lawyers build real connections and help assure clients that they have someone on their side.
According to the American Bar Association’s Legal Technology Survey Report of 2020, only about 24% of law firms actually use videos as part of their marketing strategy.
Here are several compelling reasons why more lawyers and law firms should adopt video marketing and how it can benefit them by giving them a competitive advantage:
As you just saw, video marketing brings with it many benefits that can take your law firm’s legal marketing output to new heights.
And their videos should be designed in a way that helps them achieve those goals efficiently.
Which begs the question: what kind of videos should lawyers and law firms aim for?
Let’s have a look at some amazing legal explainer video ideas for lawyers in the next section.
Video marketing for lawyers is very specific with a defined end goal.
There might be a law firm interested in showcasing one of their senior associate’s success stories to attract new hires for employment.
A lawyer might want to advertise their independent corporate law practice to attract more clients.
That’s why it’s important for lawyers and law firms to have an understanding of which kind of videos will help them meet their marketing goals.
Here are some common examples of the type of videos that lawyers and law firms can use as part of their video marketing strategy:
Now that your law firm has picked a type of video and defined its purpose, what’s next?
Now it’s time to paint a more clear picture of how law firms actually use animated video to achieve their legal marketing goals.
Our next section dives deep into some of the best legal explainer video examples to help you get inspiration for your legal videos.
According to an article by FindLaw, 24% of prospective clients act within a day of realizing they have a legal issue.
They want a law firm that's fast and easy to trust.
That's where a good animated video can really help.
TextLawyer, for example, wanted to show that getting legal help could be as simple as sending a text.
So they worked with us at Broadcast2World to make an animated commercial video that would tell their story in a clear, engaging way.
Through the lens of animation, we plunged into a day-in-the-life tale of someone blindsided by a personal injury.
With each frame, TextLawyer's promise of easy, reliable legal representation came alive.
The animation's simple color palette and kinetic transitions acted as a narrative glue, keeping viewers riveted till the final reveal.
The video made it easy to see that with TextLawyer, help was just a text message away.
It is a short video, and it shows how quick and easy it is to get in touch with TextLawyer for help.
Sixty seconds is all it takes for a law firm to make an impression on their clients.
Wondering how?
We’ll let Legal Aide demonstrate that for you.
They wanted their video to speak to people looking for legal representation for their personal injury cases.
They understood how videos can help lawyers and law firms stand out from the crowd and make their presence known in the legal community.
So in collaboration with Yellow Lab Creative Studio, they came up with this intricately designed animated motion graphics video.
It uses abstract animations with powerful sound effects to portray the emotions that people go through when dealing with unforeseen circumstances.
Animations helped Legal Aide deliver a riveting message without relying on too many words and additional visual designs.
The animated video helped their message resonate with prospective clients and attracted them to their law firm for their personal injury cases.
Personal stories have the power to impact us on a more personal level.
But for the Law Offices of Adam J. Roa, it was more than that.
They reached out to us with one of their client stories with the desire to turn it into an animated testimonial video.
They knew well that testimonials are golden—they offer proof, build trust, and cut through doubts like nothing else.
But beyond just sharing a story, they chose animation for a crucial reason.
The animated testimonial video through colours and concepts perfectly captures the aftermath of losing a loved one and the need for legal and emotional support in such distressing times.
The character animations helped the viewers relive an actual client experience and feel the emotional turmoil on a deeper level.
It made the message personal, empathetic—something viewers could see themselves in.
By doing this, the Law Offices of Adam J. Roa didn't just share a testimonial; they shared a beacon of hope.
They showed that behind the law firm's doors lies not a cold, daunting place, but a helping hand ready to guide you through the storm.
That's the promise of their service, delivered through the art of animation.
Videos are great because they can show how a law firm can fix very specific problems.
When a law firm talks about these specific problems and shows they know how to solve them, people start to trust the firm more.
Let's look at LegalShield as an example.
They made a short character animation video with a company called Vidico.
The video was about helping landlords understand the rules for renting and how to handle it if they need to ask a tenant to leave.
At the end of the video, it told people to download LegalShield's app to get more help.
By focusing on one thing and showing they know their stuff, LegalShield made people trust them, and they did it in less than 25 seconds.
When clients first knock on the doors of a law firm, a lot is going on in their heads.
Legal worries don’t have a tendency to fade away, at least not until a legal remedy is presented.
But, one fundamental question seems to be common, spanning across several types of clients and legal representatives.
“How is this law firm different from the rest out there?”
Now it’s up to the law firm to show that their institution is exactly what clients were looking for.
And that’s where Tandem took it a step further and produced a whiteboard animation video with Wienot Films to clear things up about their law firm.
Instead of comparing themselves with competitors, they choose to be their unapologetic self and let the viewers take an informed decision.
Animation takes this authenticity and displays it in clear and simple visuals.
Which goes a long way in helping prospective clients (and any viewer in general) build trust with Tandem and see them for what they are.
According to Fit Small Business' branding statistics, having a unique visual identity makes a brand 80% more memorable.
And law firms aren’t exceptions to this.
In fact, having an easily recognizable yet unique visual identity is crucial for law firms.
It helps them differentiate themselves from their competitors and position themselves as an authority in the legal community.
Pellicer & Heredia decided to revamp their visual identity with this mixed media animation explainer video.
Their goal with this animated video was to establish a memorable brand perception that would attract prospective clients to their law firm.
Along with that, they also wanted their audience to associate their law firm with the values of transparency, commitment, and professionalism.
The animation used in this video ensures the visual effects are simpler and easy to follow but have a unique visual style that people associate with the law firm.
Law firms provide legal services of all shapes and sizes.
While this is a good thing as it helps law firms serve clients with varied legal troubles, it tends to get confusing at some point.
Especially from a client's perspective.
How can videos help law firms clear such confusion? Let Lipco reveal some tactics here.
With the help of Makers Company, they bring to you an animated introduction video talking about their legal services.
It’s simple and specific, giving viewers a complete picture of what Lipco stands for and how their legal services will help you.
Wyzowl’s 2023 State of Video Marketing Report found that video marketing helped brands achieve a 42% customer retention rate.
The reason videos work so well with customer retention is that they provide clarity in core messaging.
For law firms that rely on legal jargon to explain technical concepts to their clients, clarity is especially important.
Birketts, for instance, wanted their message to be as concise as possible.
Their goal was to encourage clarity among their audience without confusing them with unnecessary details.
Here’s how the good folks at Picturesmith helped the UK-based law firm achieve clarity using this animated legal explainer video.
The video goes over several details about Birketts as a law firm, talking about their partners and staff and their several offices all over England.
The video subtly segues into outlining the various benefits of choosing Birketts, explaining clearly how they fit into their client’s legal requirements.
By providing such clarity, Birketts was able to clear confusion and doubts among their clients and stay true to their tagline: “clear legal advice”.
We saved the best for last.
Have a look at this animated explainer video made for Counter Tax Lawyers by the maestros at By The Booth.
At first glance, you’ll quickly notice that this isn’t your typical legal explainer video we have seen so far.
It goes over Counter Tax Lawyers’ tax law software called Counter Measure but it does so in a very unique way.
Most animated software videos have some form of demonstration so users can have a feel of the software before using it.
But Counter Tax Lawyers chose to challenge the norm here.
They decided to use geometric shape animations to spark curiosity among their viewers regarding their software and genuinely compel them to try the software out for themselves.
The animation was inspired by Counter Tax Lawyers’ brand logo and was seamlessly integrated into each frame of the video through intelligently crafted concepts that aim to highlight the brand’s outlook.
Animation gave Counter Tax Lawyers the flexibility to mold their message in truly creative and unique ways without sacrificing its essence.
If your content covers too many things at once, you run the risk of making your audience run in circles.
For a law firm, this isn’t ideal and it’s the prospective clients that suffer the most.
Being left trying to understand what’s going on and what to do next.
That is why it’s important that your legal explainer videos stick to one thing and embrace specificity.
Case in point: Legal Zoom.
They pick one of the many legal services they offer, LLC registration, and use it to narrow down on their message.
Using fast-paced yet beautiful motion graphics that’s in-sync with the visual design, it delivers on the essential few while letting go of the trivial many.
By speaking on one problem, to one prospective client, one at a time, they avoid confusing their viewers by giving too much all at once.
Portraying your law firm as a reliable source for legal guidance isn't just a choice but a necessity, and it’s equally important to form an emotional connection with your audience.
This makes video marketing a potent tool that allows legal professionals to connect, educate, and thrive in a digital landscape.
With careful planning, a touch of personality, and a commitment to delivering valuable content, lawyers can leverage the power of animated videos to stand out in a competitive field and connect with a diverse client base.
The ability to engage, establish trust, and showcase legal expertise in a dynamic visual format is invaluable.
As legal professionals continue to adapt and evolve, video marketing will remain a powerful ally in their pursuit of success.
Whether through educational content, insightful legal advice or emotional content, this medium opens the door to innovative ways of legal marketing.
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