14 Best Video to GIF Converters: Pros, Cons and Pricing

GIFs are everywhere. From spicing up social media posts to creating engaging marketing campaigns, GIFs are a must-have in your content arsenal. 

GIFs—those short, looping animations—are the lifeblood of today’s digital conversations.

Whether you’re spicing up a marketing campaign, sharing a quick reaction, or creating engaging social media content, GIFs deliver your message in a fun, digestible way.

But it’s important to understand that GIFs are not actually videos. And turning videos into high-quality GIFs requires the right tools.

But how do you turn a video into a GIF? The answer lies in finding the right video-to-GIF converter. With so many tools out there, it can be overwhelming to choose the best one.

That’s where this guide comes in! We’ve rounded up 14 of the best video-to-GIF converters, complete with their pros, cons, and pricing, to help you make the right pick.

1. At a Glance: The Best Video to GIF Converters
2. 14 Best Video to GIF Converters: Detailed Overview
   1. Ezgif
   2. GIPHY
   3. CloudConvert
   4. Movavi Video Converter
   5. Adobe Photoshop
   6. Adobe Express
   7. Kapwing
   8. Wondershare UniConverter
   9. Picasion
   10. Any Video Converter
   11. Convertio
   12. GIMP
   13. Canva
   14. FreeConvert

At a Glance: The Best Video to GIF Converters

Here’s a quick run-down of all the video to GIF converters we have covered in this article (in a handy table format!)

14 Best Video to GIF Converters: Detailed Overview

1. Ezgif (Free)

Ezgif is the go-to tool for quick and easy GIF creation. A simple browser-based tool for converting videos into GIFs with essential customization options, its intuitive interface, and basic editing features make it perfect for beginners. 

Pros of Ezgif:

• Simple and intuitive interface.
• Offers customization options like cropping, resizing, and adding effects.
• Free to use!

Cons of Ezgif:

• Limited advanced editing features.
• File size limit of 100MB.

Pricing: Free

2. GIPHY (Free)

GIPHY isn’t just a reaction meme GIF library anymore—it’s also a user-friendly platform to create, upload, and share GIFs directly on social media and chat. Perfect for making content that’s trendy and shareable. 

Pros of GIPHY:

• Perfect for creating trendy, shareable GIFs.
• Direct upload to the Giphy platform.
• Simple drag-and-drop functionality.
• Great for the meme-savvy social media types who need to be up-to-date on the latest internet trends.

Cons of GIPHY:

• Limited file editing tools.
• Best suited for shorter videos.

Pricing: Free

3. CloudConvert (Free & Paid)

CloudConvert offers professional-grade quality with support for over 200 file formats. Ideal for high-quality GIFs, it’s a versatile cloud-based tool for converting videos to GIFs with advanced settings.

Pros of CloudConvert:

• Supports a wide range of video formats.
• High-quality output.
• No software installation required.

Cons of CloudConvert:

• Free plan includes limited conversions per day.
• Advanced features locked behind a paywall.

Pricing:

• Free for 25 conversions per day
• Paid plans start at $8 a month.

4. Movavi Video Converter (Paid)

Movavi is a trusted name in video editing. It offers fast conversions with a range of customization options for polished GIFs, including editing, all in one easy to use platform.

Pros of Movavi Video Converter:

• High-speed conversion.
• Allows customization of frame rate and resolution.
• Easy-to-use interface for beginners.

Cons of Movavi Video Converter:

• Free trial adds a watermark.
• Paid version required for full access.

Pricing: Starts at $39.95 (one-time purchase).

5. Adobe Photoshop (Paid)

Yes, really! Adobe Photoshop isn’t just for images. Its video and GIF-making capabilities are great for professional results. So if you’ve been using Photoshop all this while, you already have a premium tool offering precision and advanced editing features for creating stunning GIFs built right in.

Pros of Adobe Photoshop:

• Professional-grade editing tools.
• Advanced customization for GIFs.
• High-quality output.

Cons of Adobe Photoshop:

• Steep learning curve for beginners.
• Subscription required.

Pricing:

• $22.99/month for Photoshop alone.
• $14.99/month comes bundled with Adobe Lightroom
• $59.99/month with Creative Cloud (comes with the entire Adobe Creative Suite that includes Adobe Photoshop)

6. Adobe Express (Free)

On the other hand, suppose you just need a tool for quick edits and GIF creation, with no-frills, preferably online from a company you trust. In that case, Adobe has a free online video-to-gif converter in the form of Adobe Express.

Pros of Adobe Express:

• Free online converter
• No pop-ups or intrusive ads

Cons of Adobe Express:

• Limited features
• No editing
• Additional features locked behind paywall

Pricing: Free

7. Kapwing (Free & Paid)

Kapwing offers some amazing collaborative features that make it a favorite among teams, while its browser-based platform keeps things simple. An online tool with powerful editing features, it’s ideal for teams creating interactive and social media content.

Pros of Kapwing:

• Online tool with no downloads required.
• Easy-to-use interface.
• Great collaboration features for teams.

Cons of Kapwing:

• Free plan has limited export options.
• Watermarks on free-tier exports.

Pricing:

• Free with watermarks
• Paid plans start at $6 a month.

8. Wondershare UniConverter (Paid)

Wondershare UniConverter is a robust tool that supports batch processing and advanced settings, making it a great choice for power users who want to convert videos into GIFs in bulk. A versatile tool with seamless conversion options and added features like compression.

Pros of Wondershare UniConverter:

• Supports over 1,000 file formats.
• Allows batch processing.
• Advanced editing features included.

Cons of Wondershare UniConverter:

• The free version has limited functionality.
• Expensive for occasional users.

Pricing: $39.99 per year or $79.99 for a lifetime license.

9. Picasion (Free)

Picasion is a lightweight, no-frills tool for creating small GIFs quickly and easily. A browser-based tool for basic GIF creation without the need for sign-up or downloads.

Pros of Picasion:

• No signup required.
• Quick and simple conversion process.
• Optimized for smaller GIFs.

Cons of Picasion:

• Limited customization options.
• Maximum file size of 100MB.

Pricing: Free

10. Any Video Converter (Free & Paid)

Any Video Converter combines speed and versatility, letting you convert multiple files at once with ease. It is a fast and efficient desktop tool with batch processing and basic editing features.

Pros of Any Video Converter:

• High-speed conversion.
• Supports batch processing.
• Built-in editor for trimming and effects.

Cons of Any Video Converter:

• Free version includes ads.
• Interface can feel cluttered.

Pricing:

• Free version with basic functionalities
• Premium version starts at $49.95.

11. Convertio (Free & Paid)

Convertio is great for users who need a simple, reliable cloud-based converter that supports large files. An online platform offering drag-and-drop functionality for video-to-GIF conversion.

Pros of Convertio:

• Cloud-based, no software installation required.
• Drag-and-drop functionality.
• Supports large file sizes.

Cons of Convertio:

• Free plan limited to 100MB uploads.
• Slower conversion speeds on the free tier.

Pricing:

• Free with basic yet limited features
• Premium version starts at $9.99/month.

12. GIMP (Free)

As an open-source tool, GIMP is perfect for creatives who need advanced customization without the cost. A completely free, professional-grade editor with extensive options for creating and tweaking GIFs. Notably, it’s available on Linux / Unix platforms, a rarity for such a full-featured (and free!) image editor.

Pros of GIMP:

• Open-source and free to use.
• Also available on Linux / Unix.
• Advanced editing capabilities for GIFs.
• Highly customizable for creative users.

Cons of GIMP:

• Steeper learning curve.
• Not as polished or easy to use as (paid) competitors.

Pricing: Free

13. Canva (Free & Paid)

Canva is an online platform and app that sets out to tackle all your graphic design and video needs, whether you’re a total amateur or a seasoned pro. It’s free to use but has premium options with tiered pricing for advanced features. It’s especially popular with social media content creators.

Pros of Canva:

• Accessible to all
• In-browser or app options, including mobile apps

Cons of Canva:

• Intuitive interface but might require a learning curve for some users
• Advanced features available in tiered pricing

Pricing: Free plus pricing tiers with more premium features, team, and Enterprise options available.

14. FreeConvert (Free)

FreeConvert is a simple drag-and-drop online file converter that gets the job done but with the bonus of supporting cloud imports too.

Pros of FreeConvert: 

• Simple, easy-to-use
• Supports cloud

Cons of FreeConvert:

• Limited features
• No editing

Pricing:

• Free with 1GB upload limit
• Basic Tier starts at $12.99/month
• Standard Tier starts at $24.99/month
• Pro Tier starts at $29.99/month

Conclusion

GIFs are more than just fun—they’re a powerful tool for engagement in marketing, social media, and beyond.

With the right video-to-GIF converter, you can easily turn your videos into shareable, eye-catching animations.

Whether you’re looking for a free tool or a professional-grade option, this list has something for everyone.

Ready to bring your ideas to life? Start experimenting with these tools and watch your content strategy take off!