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| Internal communication videos make workplace conversations more engaging, personal, and effective. From onboarding and recruitment videos to company culture and mission statement clips, they help teams connect and align faster. This guide shares 20 best internal communication examples showing how organizations use corporate videos to strengthen engagement, simplify communication, and build a transparent, connected culture. |
Communicating with your customers is, of course, vitally important.
But what’s just as important is touching base with your own team. As your business grows, it becomes a challenge to get everyone on the same page. Communication within companies often gets lost in a sea of long emails, stale intranet posts, or (worst of all) lifeless slide decks.
That’s why the smartest teams turn to internal videos, especially whiteboard animated explainer videos, for a fun, highly engaging solution that explains core ideas clearly and doubles as employee engagement animation.
But before we dive deeper into it, you must be wondering what exactly is internal communication?
Internal communication is the process of facilitating dialogue and exchange of information among members within an organization.
It includes all the ways in which communication occurs among employees at all levels.
It could be through internal emails or comprehensive corporate communication videos created with help from an explainer video agency.
The goal is to ensure that everyone in the organization is informed, engaged, and aligned with your brand’s goals, values, and initiatives.
Which makes internal communication a crucial component in the success of your business.
Internal communication is a multifaceted domain, encompassing various formats and channels to ensure messages are effectively conveyed within an organization.
Here are 25 examples where internal communication can enhance engagement and clarity across all levels of a company.
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Pro Tip: When you see videos increase email click rates by 300%, adding them to your newsletter should be an obvious choice.
Image Courtesy: Freepik (Source)
Image Courtesy: Freepik (Source)
Image Courtesy: Freepik (Source)
Image Courtesy: Freepik (Source)
Image Courtesy: Freepik (Source)
Image Courtesy: Freepik (Source)
Image Courtesy: Freepik (Source)
Image Courtesy: Freepik (Source)
Internal communication video has emerged as the most prominent medium within organizations widely accepted for its ability to engage employees effectively and enhance message clarity. To explore it further, let's look into the internal comms video examples.
There are different kinds of information that need to be sent out to various groups of people.
Thus, you have several types of videos that handle specific needs.
Here’s a comprehensive list:
Even though company recruitment videos are meant to be shared outside the organization, the important factor is that it is meant for potential recruits.
This is a perfect opportunity for you to showcase what the company values and its objectives so that anyone considering being a new recruit has a comprehensive idea of what to look forward to, saving both cost and time that you would have had to invest instead.
Your recruiting videos can effectively point out the benefits of working with your company as well as reaching out to top-level candidates.
Virgin Mobile seized on this with delightful recruitment training videos, a how-to guide for getting the best possible results out of your job interview when you need to do it from your laptop or phone at home.
And through this friendly, snappily-animated video, they subtly highlight their brand culture and values and cement them in the audience’s minds.
This is what a clever, smart script and recruitment video production can really do for a brand in barely a minute or two!
It is crucial to guide the newly-hired candidates through the first few days in your company and make them feel welcomed.
An employee onboarding video serves as a powerful orientation tool — helping new team members understand what to expect and introducing them to their colleagues and management.
In fact, many companies use an organizational culture video or corporate values video to complement onboarding efforts, giving employees a glimpse into the company’s values, work environment, and shared goals.
For instance, Hesta uses animated recruitment marketing videos to simplify complex topics like pension options, ensuring new hires grasp key details without feeling overwhelmed.
An animated training video is meant to teach or reinforce knowledge that is required by new employees, without the need for face-to-face meeting sessions.
You can inform them about protocol and best practices.
The best part, anyone can readily access this in case they missed out on a part or need a quick refresher.
With a proper training video, you can make learning more engaging, even fun!
On the other hand, you can make sure they are all on the same page about the product your brand is selling.
Complex concepts and nuances can be shown literally without any risk of misunderstanding.
If you’re looking for effective recruitment video ideas, check out how we helped The Caribbean Development Bank make videos for their training and development program.
Internal business communication videos help convey company-wide updates, policy changes, release of new products, and other activities, efficiently to a large workforce.
This ensures clarity, engagement and better understanding among the employees.
Animated videos simplify cross-department communication more quicker and effectively, be it a brainstorming session or collaboration.
CEOs can also use personalized videos to connect with employees on a more human-level.
A good animated explainer video can take care of this with minimal effort. Slick, professionally produced and cleverly scripted videos, like this one from Bayer, work wonders.
It can get your employees on the same page with rules and requirements on how things should and should not work, so there’s no miscommunication further down the road.
Usually used for explainer and training videos, whiteboard animation videos are meant to emulate drawing on a whiteboard.
These animated videos are perfect to present fact-heavy topics.
For information that is text based and needs to be visualized by people, whiteboard animation can make this easier by being a more dynamic way of processing textual information.
A company culture video helps build a human connection by focusing on the core principles and values of the company. It boosts motivation among employees by reminding them what the company they work for represents.
Alongside this, it can be a great tool for recruitment processes as well.
A captivating video like this can serve as an introduction to your company. Here’s a great example from Zendesk:
If you’re looking for inspiring recruiting video examples, see how Zendesk used just the right touch of seriousness blended with humor and a casual, friendly tone to show off their youthful, innovative culture, without getting too silly or serious at the same time.
No one likes to repeat themselves, let alone answering the same questions several times over for different people.
If you sense a pattern in the questions asked by different employees, it is vital to create a FAQ video.
This means you no longer have to sit and attend every individual question.
Instead, sending them a single video which can be viewed on any device will ensure the common queries are answered as soon as they arise.
Without further ado, let's move on to understand more deeply how whiteboard animation helps in building effective internal communication videos. But first, what is whiteboard animation?
At its core, a whiteboard video production is a dynamic and engaging form of animation that simulates the process of a hand-drawn illustration unfolding on a whiteboard or flipchart.
In these animated explainer videos, viewers watch as an artist’s hand quickly sketches out illustrations, diagrams, and text elements in real-time, creating a visually captivating experience that holds their attention from start to finish.
As a bonus, this style and format of video is surprisingly economical and can fit nearly any budget. One of the key benefits of whiteboard videos is how effectively they engage employees, something few other solutions can match. In other words, it’s cost-effective without looking cheap!
For further reading with great examples, check out our other blogs on the topic:
Without further ado, here’s how to create engaging whiteboard videos for internal communication in a quick breakdown:
Companies like Cisco, Virgin, and Zendesk have nailed internal communication video examples by using animated sketches to drive culture and strategy. Their success came from blending simplicity with storytelling—each video has a strong narrative arc, clear visuals, and a friendly tone. When done right, internal communication video production can achieve the same impact. Let's look at them one by one:
We revisit one of our favorite animated videos we made for one of our clients, Cisco.
They were facing the problem of explaining their core values surrounding corporate communication in a concise yet effective way. To address this, they decided to create a company values video—a visual storytelling tool designed to communicate their mission, ethics, and workplace culture clearly and engagingly.
When they reached out to us with their problem, we knew exactly how to solve it and the result was this animated video.
The video gives new life to the core messaging and the animations take care of the engagement really well.
Sometimes, less is more. And that’s true in art, storytelling– and animation for business, too.
Here’s a wonderfully minimalistic video by Greg Hunn with deceptively simple-looking graphics and forms, painting a complex picture with its script.
Blind shares its ten core values that have been the key to its success, and in doing so, gives the viewer a clear idea of what this company is really all about.
There’s no hype or buzzwords or cliches, just powerful truths and values that impress and inspire.
This lovely animated video is just more proof that you don’t need to break the bank or go full Hollywood to make an impact on your audience!
Architecture. Much like your WiFi, you don’t notice it or think about it unless it’s not working for you.
This perfect company culture video for Delta by Dress Code took a different approach to explaining their brand and culture, by teaching us about the challenges of airport architecture.
It’s just one of those things you don’t spare a thought about, unless it’s done poorly.
And it’s about far, far more than just how you lay out a huge building like an airport: it’s all about the people and how they can move smoothly and comfortably through a busy space.
The power and beauty of animation is that you can get swept up in just about any topic or story, if that story is told well.
And this is one of those stunning examples, keeping us hooked throughout.
And in the process of learning something new and interesting, we’re also given a keen insight into Delta’s people-centric, innovative corporate culture.
Syracuse University chose to go beyond the cliché of “smiling-kids-sitting-next-to-trees” in their latest welcome video, which features a unique collage of student testimonial voices and mixed media visuals.
Dress Code decided to go a different route with their video for Syracuse University.
They opted for eclectic and quirky motion graphic animation, making sure to throw in plenty of cultural references to orange, both the color and the fruit, to seal in the SU identity.
Rather than the usual welcome script that’s far too common in these kinds of videos, the script was a mix of narration and testimonials from multiple speakers, making it refreshingly friendly and personal to the viewer.
This is just another example of how diverse and creative animated videos can be when you experiment even a little!
Aviation is an industry that tolerates no mistakes.
But like everything else in our world, it’s run by people, and people aren’t perfect.
Therefore, aviation safety is about constantly improving systems by learning from our mistakes, not punishing them.
So Enaire commissioned this brilliant video by St-Coppel.
It’s just the right mix of personable and technical, playful and serious at once.
The animation reflects this with its minimalistic but beautiful whiteboard styled art.
Even the colors reflect both the company and the industry they’re in.
We simply can’t get enough of this beautiful and deeply entertaining video for Slack, created by The Sequence Group.
Reminiscent of Despicable Me’s minions, we’re transported to a dreamy cartoony world of delightful characters who work together to solve their problems of traffic jams in the sky.
As the story progresses, our bizarre heroes network and communicate smoothly and efficiently throughout the design and engineering processes.
We can’t help but cheer when their new flying car finally gets off the ground, a testament to their genius but also to their excellent communication and collaboration throughout.
This not only delights and entertains as good as any Pixar movie, but it also subtly showcases Slack’s corporate culture and personality in a way that’s far better than any stereotypical corporate video.
And once again, that’s the power of animated storytelling for business at work!
What is a Co-op, exactly? How does it work and what do they do?
Like many other excellent animated videos for business, this one for REI remembers the key rule: no matter what your offering or industry, it’s always ultimately about people.
So that’s what they focused on here, building on a story of friendships and a shared love of nature.
When your story’s foundation is people and relationships, your brand becomes personable, with a human touch that’s compelling and appealing.
And really, all the biggest brands already do this, focusing on relationships and trust rather than listing products and features.
When you lock in on that human touch, that’s when your brand really comes to life and resonates with your customers.
And there are few ways to do this better than through the art of animated storytelling.
Let’s have a look at this internal communication video by XPLAI made for Stuzo.
An effective communication video focuses on simplicity and clarity and this video checks all those boxes.
It's character driven animation intends to help employees working remotely feel aligned with the company's culture and values.
In fact, it goes above and beyond to ensure the message is exciting to consume and helps viewers learn more about internal communication.
Didn’t expect zombies to star in your work safety video did you?
Well, you have Cosmopolitan of Las Vegas to thank for that!
Using whiteboard animation, Ydraw helped humorize Cosmopolitan’s message to give their new recruits a comprehensive run-down of safety protocols and guidelines.
This ranges from the work environment, and protocols regarding accidents, right up to fires, and terrorist activities.
What keeps this video fun and engaging is the visual metaphor of what not to be in the workspace, a zombie!
Even with a limited color palette, the well-paced story and humor keep this video engaging and ensure the viewer absorbs every point by showing them the ideal “co-star”.
Kingdom of Something teamed up with designer Louis Wesolowsky to make this gorgeous animation showcasing the core values of Dutch trading company Optiver.
This organizational culture video is a great example of taking the employee testimonial approach for building trust.
This brings a distinctly personable, human touch to everything being talked about.
The testimonial style prevents your video from being a series of vague corporate buzzwords and cliches, and really brings your team’s identity to life.
There’s a reason why testimonials are so popular, after all!
Still not sure why use internal communications videos? Let us help!
For more examples, check out:
If you want internal communications that engage, inform, and retain, there’s nothing better than a whiteboard animation video. It’s a powerful tool for internal communication, blending simplicity with storytelling and impact.
Whether it’s explaining a new product, launching a training, or building company culture—whiteboard videos help teams connect and collaborate better.
Ready to bring your internal comms up a notch? Let us sketch out your next story today!
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