Corporate Video Production

What Are Corporate Videos
& Why Should You Use Them?

Corporate videos are custom-made, business-oriented content designed to achieve specific marketing or operational goals. These videos are effective in building brand awareness, employee training and onboarding, and product/service demonstrations.

The growing demand for video content consumption, especially for business-oriented marketing applications, makes corporate videos an indispensable tool for connecting with both employees and customers. These videos combine creativity with clarity, boosting information retention while also fostering trust and emotional connection, making your brand memorable and impactful.

Where Should You Use Corporate Videos?

Corporate video production can be utilized across multiple avenues to maximize its effectiveness. Here are the key areas where they can help businesses shine:

Corporate Marketing Campaigns: Corporate animation videos can help you promote products, highlight services, or create compelling ads that grab attention and drive conversions through your marketing campaigns.

Social Media Marketing: Animated corporate videos like company introductions and company culture videos can increase engagement and shareability, making them perfect for platforms like LinkedIn, Instagram, and Facebook.

Internal Communication: Employing corporate videos for training, onboarding, or team updates can ensure consistent messaging and improve employee engagement and productivity.

Sales Presentations: A well-crafted business animation video can simplify complex ideas, making your pitch more persuasive and easier to understand for potential clients, increasing your chances of onboarding them in the long run.

Website Landing Page Content: Adding an animated corporate video to your homepage or service pages can boost user engagement, increase dwell time and search rankings, and improve conversion rates.

Trade Shows and Virtual Events: Showcasing corporate animation videos at events and industry trade shows can help you cut through the noise and give your offering the center stage where it matters the most.

With the addition of a comprehensive corporate video marketing strategy, you can leverage multiple (or all of these) avenues to engage, inform, and inspire your corporate audience at every touchpoint.

What Are The Types of Corporate Videos You Can Use In Your Business?

Company Culture Videos: These videos highlight your company’s values, mission, and workplace environment, showcasing what makes your organization unique, from a client’s perspective as well as an employee’s perspective. They’re great for attracting like-minded talent and building an emotional connection with your clients based on trust and transparency.

Corporate Employee Testimonial Videos: Featuring employees sharing their experiences working in your organization, these types of corporate videos build trust and authenticity. They are particularly effective in demonstrating your company’s commitment to its people from a behind-the-scenes perspective, which resonates with both potential hires and customers.

Internal Communication Videos: Designed for internal teams and corporate correspondence, these videos ensure company updates and internal messaging is communicated in a cohesive and efficient way. Which helps improve

Corporate Recruitment Videos: Tailored to attract top talent, these corporate videos spotlight career opportunities at your business while clearly answering why your company is a great place to work. They inspire job seekers by showcasing growth potential and company culture in a personal way.

Business Event Videos: These videos capture key moments from events such as product launches, trade shows, or industry conferences. They serve as dynamic content for both internal recaps and external promotions, extending the event’s impact while helping your business stand out from the crowd.

Each type of corporate video highlighted above serves a distinct purpose based on unique corporate applications. Based on your business goal, the right corporate video can help you achieve crucial goals like brand building, employee engagement, or audience education in the long run.

Why Choose Broadcast2World As Your Corporate Video Production Company?

At Broadcast2World, we help our clients by crafting corporate animation videos that truly help your brand shine in a crowded market.

As a global animated video production agency with years of experience in corporate video production, we strive to make corporate animation videos that fit your company’s unique needs.

Our team dives deep, conducting thorough research and using the art of storytelling to transform complex ideas into captivating visuals. This approach is ideal for building strong connections, guiding customers through the sales funnel, and establishing lasting brand authority.

With our corporate video production services, your business can communicate your message effectively, increase brand visibility, and engage audiences on a deeper level.

Best of all, we do this by honoring your corporate video budget and offering custom corporate animation videos at affordable prices.