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Animated Explainer Videos

Are Your Animated Explainer Videos Giving You Enough Engagement & Conversions?

We tell compelling visual stories for your brand and breathe new life into your brand with an engaging & entertaining explainer video. If the concept of explainer videos is not yet clear to you, you can read more about them below so you can be in a good position to decide if you need one for your business or other needs.

What are explainer videos?

Explainer videos are short videos, typically 1 to 3 minutes long and typically showing animated characters. The storyboard is conceptualized to depict and solve a use case that a business product or service fulfils. The video is usually very simple to understand and can easily convey the USP of a business through a short story.

When would you need one?

Any business that sells a product or service can benefit from animated explainer videos. Web start-ups can easily convey how their SAAS (software as a service) offering or desktop software can solve users’ needs. Similarly, offline businesses can show how users can benefit from their product or service and disseminate it on video sharing sites, social networks, etc., and increase their reach while enhancing their branding. At the end of the day, it all boils down to increasing sales.

How do we make explainer videos?

We start by understanding your business and your unique needs for an explainer video. You can initiate the process for making an explainer video by filling in the form on this page and we will get back to you to confirm your needs. Then, we will send you a questionnaire that you would need to fill, which will provide us a starting point so that we can get back to you with ideas for the storyboard, script, voiceover and other details. After we mutually finalize the storyboard, script and voiceover options, work starts on your video and we give you a turnaround time to deliver the first version of your video. You see the video and suggest changes if any and we deliver the final version after we incorporate changes suggested by you.

What are the benefits?

Explainer videos can cut short the time taken to explain a business and its products. They are a fun way to engage visitors, who typically do not want to wade through loads of text. Being in a story format and being equipped with text, graphics, sound and moving images, they are engaging. Being short, viewers typically see the full video. So businesses stand a better chance to get their message through than with other communication collateral.

Animated explainer videos can also be easily disseminated and shared across various video and social networks. Videos are typically shared more than other content, which can make them go viral. If your video goes viral, it is fuel for your business and sales can skyrocket.

Having an explainer video also increases the chances of turning a casual website visitor  into a happy customer. Research shows that 55 percent of people who view videos visit the company’s website and 24% make a purchase as a result of watching them! Being short, crisp, engaging and audience targeted, animated explainer videos are helpful in converting visitors to paying customers.


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Explainer Videos