B2B SaaS Explainer Video Production Company

From CRMs to ERPs, let our Animated SaaS Video Agency help you drive software adoption, reduce churn rates, and connect with customers using explainer videos!

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What is SaaS Video Production & Why Should Businesses Use It?

SaaS video production focuses on creating explainer videos that simplify complex software-as-a-service (SaaS) offerings and help users make the right purchase decisions. These videos can also help SaaS companies improve key metrics, such as reducing Customer Acquisition Costs (CAC) and churn rates while increasing software adoption and Customer Lifetime Value (CLV). 

They do this by highlighting key software features and their benefits, all in a concise yet informative visual medium that your prospective user can quickly understand.

SaaS explainer video production helps demonstrate how your software solves problems while giving your audience a feel for the real thing. These videos simplify purchasing decisions and position your brand as a trusted leader in the competitive SaaS market by providing a clear, credible overview of your SaaS offerings.

 

ANIMATED SAAS VIDEO PRODUCTION AGENCY

Sponsorium

Sponsorium wanted businesses to see the value in their sponsorship management software, PerforMind™, and how it made dealing with sponsors seamless. Using character animation, we assisted in putting their word forward with this SaaS video. Learn more about their success story here.

 

ANIMATED SAAS EXPLAINER VIDEO COMPANY

Atollogy

Atollogy wanted to show how their AI made airport operations easy to manage and improve. We helped them out with this animated SaaS explainer video which showed the possibilities of their software on full display. Learn more about their success story here.

What are The Types of SaaS Video Production?

There are mainly 4 types of SaaS videos, which are explained as follows:

icon arrow SaaS Explainer Videos: These are short, engaging videos that simplify complex SaaS concepts, demonstrate your software’s value proposition, and solve customer pain points. They are vital for SaaS businesses to attract prospects, communicate value quickly, and drive conversions.

icon arrow SaaS Tutorial Videos: These are step-by-step instructional videos showing users how to use specific features or functionalities of the software to solve their needs. They work well in educating first-time software users, reducing support queries, and improving product adoption.

icon arrow SaaS Onboarding Videos: These videos are designed to guide new users through your SaaS product's setup process and key features, enhancing user retention and ensuring a smooth customer experience.

icon arrow SaaS Testimonial Videos: Customer-driven videos highlight success stories and positive experiences with your SaaS product. They are very helpful in building credibility, fostering trust, and serving as persuasive tools for customer acquisition and retention.

 

ANIMATED B2B SAAS VIDEO AGENCY

McAfee

McAfee reached out to us for an animated commercial video that used mixed media animation to help them show their software offering, MVision, and build upon their brand awareness. We helped them out using this SaaS commercial video.

 

B2B SAAS VIDEO MARKETING AGENCY

SeaChange

SeaChange wanted an animated explainer video to help them during SaaS onboarding and make their customer acquisition efforts more seamless. Our video production agency used a SaaS explainer video to help them attract their target customers and retain them easily.

What’s The Animated SaaS Video Production Process?

Here’s a brief outline of the steps we follow to make our animated SaaS video production more aligned with your SaaS video marketing efforts:

icon tick Understanding the SaaS Product and Audience: The first step involves identifying your SaaS product's core features, benefits, and pain points so we can better highlight it in your SaaS video. Researching your target audience, including decision-makers, end-users, and influencers, is essential to making the video production relevant.

icon tick Defining the Video Marketing Goals: After receiving feedback from you and understanding your requirements, we establish clear objectives for your video, such as generating SaaS leads, explaining software features, or reducing churn rate.

icon tick Scriptwriting: The script is the backbone of your animated SaaS video. It should simplify complex technical concepts into a clear, engaging narrative. We create a script that highlights how your SaaS product addresses customer challenges while keeping the message concise and easy to follow.

icon tick Storyboarding: A storyboard visually maps out the flow of the video, scene by scene. This step ensures alignment between the script and visuals, helping plan key animations, transitions, and moments where the SaaS product or its features are demonstrated effectively.

icon tick Visual Elements & Animation: After understanding your vision, we create custom visuals, including characters, icons, and illustrations, that match your brand outlook and what you’re trying to communicate in your video. For SaaS videos, showcasing the product’s interface using UI/UX mockups is crucial to help viewers visualize the software’s functionality and value. This is followed by adding smooth animations demonstrating product workflows, walkthroughs, features, and benefits. A professional voiceover is added to complement the visuals, ensuring the tone matches your brand and resonates with the target audience.

icon tick Sound Design and Music: To make your video engaging and informative, we include background music and subtle sound effects without overshadowing the core message. The right audio elements help maintain engagement and create an emotional connection with the audience.

icon tick Review and Revisions: Once the SaaS video draft is ready, further feedback is gathered to refine visuals, pacing, and messaging. This ensures clarity, consistency, and alignment with the video’s goals and the audience's expectations.

icon tick Final Export and Distribution: The finalized video is optimized for distribution across different platforms, including websites, social media, email marketing, and paid ads. To measure its impact, track performance metrics like views, engagement, and conversion rates to evaluate the video’s effectiveness.

Our Best SaaS Explainer Video Examples!

Why Choose Broadcast2World As Your SaaS Explainer Video Agency?

With our professional SaaS video production services, Broadcast2World has the expertise to turn your SaaS videos into the final product that brings in new software users and nurtures existing ones.

Our SaaS video production company specializes in creating tailored videos for use cases ranging from SaaS demos to onboarding and customer support. Our expert team collaborates closely with you to showcase your software's unique selling points (USPs) and simplify user adoption.

Partner with Broadcast2World today to get the best for your SaaS videos while maintaining reasonable pricing.

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Frequently Asked Questions on SaaS Video Production

“I will certainly give a shout out to B2W. I appreciate the work your team is doing with us and how we are able to group our social media followers and credibility because of your work.”
Rhonda J Williams - Hub International

Ronda J. Williams
Senior Marketing Manager, Hub International

“It’s great working with you guys. Your videos are one of my favorite projects at Epicor. It is always a blast working on them.“

Jessica Hodell - Epicor

Jessica Hodell
Senior Marketing Specialist, Epicor

“The guys at Broadcast2world were great. And I am going to definitely work with you again and recommend you to anybody looking for animated video solutions.”
Laura Kenyon - RTS

Laura Kenyon
Communication & Marketing Leader, RTS

"I would highly recommend Broadcast2world. The team was most concerned with customer satisfaction, and making sure that we were happy with every step of the process."
Multie CEO Testimonial

Michael Millican
Founder, The MulTie Corporation

"We are very pleased with the production quality of our video. Team B2W was professional and flexible...a great combination!"
Andy Swartz - Shipment Tracker

Andy Swartz
Owner, Shipment Trackers

Ready to Take The Next Step?

With Broadcast2World’s custom SaaS video production expertise, give your video marketing strategy for SaaS a push that not only meets your expectations but exceeds it!

Contact us today to receive a tailored proposal that aligns perfectly with your marketing objectives and budget