CooperVision leverages cartoon videos to simplify its advanced lens technology for its audience

Solution

We used cartoon animation to meet the above video objectives. To make the video relatable and engaging, the story revolved around the challenges of the hero, who has astigmatism (blurred distance and near vision).

Rather than boring the audience with technical details about the product, we instead chose an emotional approach to how life can be improved by using toric lenses, and how these lenses are designed for stability, clarity, and comfort.

To build trust, we portrayed Coopervision as a market leader that provides solutions to users’ actual pain points, which in this case was the rotational stability of lenses.

Solution

We used multiple characters in this video animation based on the CooperVision Confidence Claims Report.

Rather than taking the conventional approach of explaining why Coopervision is better than the competition, the video explored the deeper emotional benefits of using contact lenses.

It also presented statistics of how by wearing contact lenses people feel more confident, comfortable, and more like themselves.

To make it relatable, this brand video explores different characters to show how their lives can be improved by using contact lenses.

Solution

We made this character animation video for Clariti Lens where the key was to keep the story short, crisp, and memorable. So as we started the video, we grabbed the audience’s attention by focusing on the importance of good vision and proper eye care in all our lives.

To build trust and keep the audience interested, the video educates how silicon hydrogel 1-day lenses are better than other traditional hydrogel lenses. The video also talks about how it is more convenient, comfortable, and at the same price, inspiring them to action.