How did Drysol emotionally connect with the viewer and excite them with product explainer videos?

The Challenge

Drysol wanted to do a 30-second video for building awareness of the brand among target consumers. 

The video was to be used on the new Drysol website and incorporated into brand-building campaigns.

They wanted to convey how Drysol is the highest level of protection on the market and is the #1 Doctor recommended antiperspirant for over 30 years

The target audience was people who suffer from excessive underarm sweating. The problem affects both males and females. The key age range was from ages 18-39 years old.