How did Fibrogen simplify their offering and engage users through whiteboard animation video?

The Challenge

Introducing a whole new approach to treating diseases can be complex.

It can prove to be revolutionary but it can also leave your audience helpless without proper knowledge.

As a healthcare provider, Fibrogen wanted to educate their audience without confusing them with details or losing their attention.

Through the video, they wanted to grab viewers' attention and engage them 

The video had to be short and entertaining to keep the audience interested throughout.