How did IRD explain their offering through animated explainer videos?

The Solution

The video began with the parents showing love and affection for their young child and mapping his entire life illustrating the importance of education and skills to be learned.

Clearly demonstrating how important it is to have good reading skills not only for academic success but also for overall growth.

Then, we introduced the IRD platform and how it had been operating efficiently for the past 50 years, incorporating some fun activities in learning class.

With the progress of the video, we tried to connect emotionally with viewers rather than just showcasing platform features or other listings.

As the video concluded, it focuses on how IRD has positively impacted a wide range of young kids with respect to their learning and reading abilities.