How did The Law Offices of Adam J. Roa connect emotionally and build trust with testimonial videos?

The Challenge

Think about all the times you've visited a law firm. Were those happy times or sad ones? Chances are that you were in dire need of help when you visited it.

Most people don't visit law firms unless they absolutely have to. For this reason, a lot of people see them as negative or traumatic places.

So when that is how people perceive your business, how do you reach out to them? How do you change the perception people have toward your business?

This is what The Law Offices were trying to find the answer to when they reached out to us.

They wanted to share the experience of a customer of theirs with the help of a testimonial video.