How did Lenovo explain their offering through mixed media explainer videos?

The Challenge

Lenovo wanted to excite both their customers and employees of the possibilities that will come with their new Crosswave Partnership Program.

They wanted to transcend beyond being seen as just a hardware manufacturer, and be viewed in the market as an end-to-end solutions provider.

Lenovo wanted to show how they work alongside top strategic software partners like Intel to address complex business needs.

Their goal was to leave an emotional impact on their viewers and remain memorable.