The National Recreation and Park Association (NRPA), is a leading non-profit organization dedicated to the advancement of public parks, recreation, and conservation.
Our client wanted to talk about what public parks mean for different people as well as how the organization could help make the public parks a better place for the people.
They wanted to stand out from their competition and engage better with their viewers.
As parks are for everyone old, young, rich, or poor, the language had to be kept simple so that it was understood by all.
We made a series of nonprofit animated videos for NRPA.
The videos covered different aspects and topics but had a similar art style so that it is well in sync with the brand identity.
The videos were kept short and their language simple so that it is understood and enjoyed by all.
This made NRPA stand out from their competition as they were one of the firsts to use the power of animated videos in their industry.
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