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How OnDeck Used Fintech Animation to Drive Brand Awareness and Lead Generation

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Introduction – Powering Small Business Growth Through Storytelling

OnDeck, the largest online small business lender in the U.S., has empowered over 100,000 businesses across 700+ industries, issuing more than $10 billion in loans since 2007. Their mission — to help small businesses grow through quick, flexible financing — required a fresh way to connect with modern entrepreneurs.

The Challenge – Making Finance Feel Fast, Simple, and Human

OnDeck’s target audience — small business owners — were busy, pragmatic, and often skeptical of lending institutions. The challenge was to:

  • Build trust through transparency and simplicity.
  • Communicate complex financial products quickly.
  • Stand out on crowded digital platforms with visually engaging storytelling.

 

The Solution – Infographics Animation with a Fintech Twist

Our creative team produced a series of fintech animations combining infographics and motion graphics to simplify OnDeck’s core value propositions.
Using dynamic visuals, smooth transitions, and concise narration, the videos explained how OnDeck’s term loans and credit lines empower small businesses — from inventory purchase to expansion.

Each commercial was optimized for social media, designed to catch attention within seconds while delivering measurable impact.

The clean, data-driven infographics animation reflected OnDeck’s professionalism and technological edge, while the warm color palette and relatable characters added human authenticity.

 

The Results – Measurable Impact Across Platforms

The animated campaign helped OnDeck achieve:

  • 4.2× increase in lead quality from digital channels.
  • 65% higher engagement on social media campaigns.
  • 2.5× more conversions compared to previous static ads.

By combining fintech animation with storytelling, OnDeck built stronger emotional connections with small business owners — transforming brand awareness into tangible results.

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