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How Character Animation Increased Safety Compliance by 45% for RTS

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Introduction – Making Safety Training Engaging and Human

RTS wanted to train commuters and employees on proper bike-and-ride procedures — covering safety, etiquette, and responsible use of public transport facilities. Their challenge was turning what could easily be perceived as dull instructions into a training experience that people actually wanted to watch.

The Challenge – Making Rules Feel Relatable

Traditional safety videos often struggle to keep attention. Long lists of dos and don’ts can feel repetitive and impersonal, especially for diverse audiences.
RTS needed a training solution that could:

  • Simplify procedures while holding attention.
  • Promote safety in a friendly, non-authoritative tone.
  • Appeal to both daily commuters and occasional riders.
  • Reflect the brand’s community-centric values.

The goal: to educate through empathy, not enforcement.

 

The Solution – Character Animation That Connects Emotionally

Our team produced a character-driven corporate training video that followed a lighthearted narrative showing a commuter’s day-in-the-life using the bike-and-ride service.
We designed stylized characters that mirrored RTS’s real-world audience — friendly, diverse, and expressive.
Through character animation services, we visualized each step: approaching the station, parking bikes safely, using public racks, and ensuring proper conduct.

Smooth transitions, relatable humor, and expressive character reactions turned simple instructions into memorable learning moments.
The video’s upbeat tone and animation style helped internal and external audiences alike understand the importance of safety without feeling lectured.

 

The Impact – Training That Moves People

The animated corporate training video quickly became RTS’s go-to communication tool across employee onboarding, social channels, and commuter awareness campaigns. It:

  • Increased safety compliance by 45% within three months of rollout.
  • Reduced onboarding time for new employees by 30%.
  • Improved engagement rates by 65% compared to previous training materials.
  • Was shared over 10,000+ times across RTS community networks.

The animation’s simplicity and emotional appeal made it both an educational asset and a brand-building tool, promoting RTS as a forward-thinking, commuter-friendly organization.

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