

RTS wanted to train commuters and employees on proper bike-and-ride procedures — covering safety, etiquette, and responsible use of public transport facilities. Their challenge was turning what could easily be perceived as dull instructions into a training experience that people actually wanted to watch.
Traditional safety videos often struggle to keep attention. Long lists of dos and don’ts can feel repetitive and impersonal, especially for diverse audiences.
RTS needed a training solution that could:
The goal: to educate through empathy, not enforcement.
Our team produced a character-driven corporate training video that followed a lighthearted narrative showing a commuter’s day-in-the-life using the bike-and-ride service.
We designed stylized characters that mirrored RTS’s real-world audience — friendly, diverse, and expressive.
Through character animation services, we visualized each step: approaching the station, parking bikes safely, using public racks, and ensuring proper conduct.
Smooth transitions, relatable humor, and expressive character reactions turned simple instructions into memorable learning moments.
The video’s upbeat tone and animation style helped internal and external audiences alike understand the importance of safety without feeling lectured.
The animated corporate training video quickly became RTS’s go-to communication tool across employee onboarding, social channels, and commuter awareness campaigns. It:
The animation’s simplicity and emotional appeal made it both an educational asset and a brand-building tool, promoting RTS as a forward-thinking, commuter-friendly organization.





Mark O’Marketing
VP Sales & Marketing, Xappp
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