How Salem Electric Utilized Animated Videos to Educate and Inspire The Community in Energy Demand Management?

The Solution

1. Script Interpretation: The script was carefully analyzed to align with the required tone and style, including:

• Professional: Explaining kilowatts and kilowatt-hours.
• Impactful: Emphasizing the importance of when and how electricity is used.
• Concerning: Raising questions about energy usage and management.
• Assertive: Clarifying the concept of demand.
• Motivational: Offering strategies to manage demand.
• Optimistic: Encouraging collective action for a big impact.
  
  2. Voice-Over Guidance: Followed specific instructions such as natural pauses, stress on bold words, shorter pauses between lines, and more.
  
  3. Creative Animation: The animation was created to support the voice-over, maintaining a consistent professional and engaging feel.