How did a medical instrument provider educate its audience through animated videos?

The Challenge

The objective was to create awareness and explain how the client’s product can be used to dig deeper into data.

Their customers could identify the cells in their population but wanted to learn more to truly understand their sample.

That was the problem the client wanted to solve.

Target Audience: Scientists, medicine graduates, core labs, and lab managers in North America.

Most healthcare and medical videos are complex and long.

So, the videos had to be simplified and engaging so that we don’t lose attention and at the same time convey the message.