The University of San Francisco is a private Jesuit university in San Francisco, California.
The client wanted to use animated explainer videos for their internal communications with staff.
USF wanted to bring a change with their approach and make these communications interesting.
The videos had to be visually appealing and engaging so that the viewer doesn't lose attention, enjoys, and truly understands the video.
Also, the language had to be kept simple so that it could be easily understood by all.
We made a series of animated internal communications videos for USF.
The videos covered different topics of cyber security training and how the USF portal functions.
We used cartoon animation to make the offering relatable and present the message in an easy and engaging manner.
Mark O’Marketing
VP Sales & Marketing, Xappp
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