How did Vanderbilt University cover and explain different topics with animated videos?

The Challenge

The Vanderbilt Project on Unity & American Democracy asked us to create a short video explaining the history of the State of the Union, why it’s so important, and how it changes with the times and context of current events.

The target audience is all American voting citizens, but especially those who might find politics to be too confusing and overwhelming to understand, and wish to be more informed about politics.

The main challenge we faced was not only explaining complex topics simply and clearly; it was to present the facts in a non-partisan form and gain the trust of the viewer, in a world of ubiquitously highly polarized political news coverage.