Walgreens, is an American company that operates as the second-largest pharmacy store chain in the United States behind CVS Health.
The client wanted to create educational video series for increasing social media engagement.
The idea was to pick up best performing blog content and convert them into animated videos.
The client already had clarity in the character design and the art style to be used.
The challenge was to develop engaging visual stories for simplifying complex health problems in 60 seconds.
Also we had to ensure consistency across all the five animated social media videos for brand recall.
Being a big healthcare brand, this was the first time client was experimenting with animation and the success of these videos was crucial for their future marketing strategies.
We recommended infographic video style for this project based on the storyline and the budget.
The story demanded characters in few shorts but we used them with minimal movements.
We took client's brand guidelines and created an extension for the animation requirements.
Videos garnered millions of views on social media with thousands of comments building high engagement.
Mark O’Marketing
VP Sales & Marketing, Xappp
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