You might not believe but, online video now accounts for 50% of all mobile traffic and 65% of video viewers watch more than 3/4th of the video. Also, it has been estimated by the experts that the video will take up 79% of the consumer internet traffic by 2018. A massive 81% of people feature their video on their brand website! It has also been found that the sites which include video have on average an extra two minute dwell time compared to site which don’t. Aren’t these facts compelling enough for you to hire professional video producers as a part and parcel of your marketing strategy?
In today’s ever competitive business world, a website video is a must to promote a company in an efficient and effective way. In the last couple of years, videos have become a very cost effective way of communication which permits to showcase the benefits of your products/ services in the ways a text or picture cannot. When it comes to turning visitors into customers, website video producers are the proven answer.
A recent study conducted by the Online Publishers Association found that 69% of online users have watched a video online, and 24% do so at least once in a week. Out of those surveyed it was found that 66% have viewed an online video ad. These statistics shout out loud that video is the man of the moment, and to see some exponential business growth you must leverage on the power of video. A single video can put your website in your viewers favorite lists !
How is a Website Video beneficial?
- It helps you attain a better rank on Google.
- It is the best way to showcase your brand’s personality.
- It lets you stand out from the competition.
- Video testimonials increases your credibility in the web market space.
- It is mobile user friendly. 44% mobile users prefer things to be told in the video form.
- It lets you demonstrate your product in good details without making viewers go to sleep.
What should the website video include?
A short and sweet video is always appreciated by the viewers who are coming on your website for the first time. Hence, your main page video should preferably be under 90 seconds time. It should be crisp, but at the same time enticing enough for viewers to respond to call-to-action.
Always make it a point that your CTA is well defined. If your only call to action reads something like – watch another video, that’s not a great idea! Always remember, that some people shall only take out the time to watch your first video and want to just call you or email you, therefore you must be sure that you are giving them the opportunity to do so!
Why you must choose Broadcast2world?
B2W, one of the elite animated video producers, is an eclectic team of young and passionate storytellers that leverages visual storytelling to connect organizations with its target audiences. b2w’s consultants and designers are able to understand the client’s’ core value proposition and translate the same in totality for their audience in a creative and immersive manner. The finest Video Producers have been growing consistently through the years, and has aggressive growth plans for the future, pinned on its robust business model.