We’ve covered the basics of blockchain marketing in our previous blog post here.
So it’s time to take it to the next step: telling the world about your offering, and getting people excited and on board with you!
And there’s no other way to do that than through the power of animated video!
Source: Appinventiv
We already know that one of the major challenges faced by blockchain professionals is that the casual layman finds it too difficult to understand.
Whether it’s selling your crypto offering through social media or building awareness on your latest NFT project.
You cannot expect someone to become your customer when they do not trust or even understand what you’re selling. And this is especially true with innovative industry-disruptors like blockchain tech.
So how do you overcome this problem?
If you simplify it too much, you could end up diluting the message so much that it doesn’t communicate anything of substance.
And on the other hand, if you go into more detail explaining it, you can overwhelm and bore your audience, and they will tune out and walk away.
Video does an amazing job of explaining things without getting boring or losing the audience’s interest. But animated videos are even better.
Source: The New Yorker
The wonderful thing about animated video is that it can do this amazingly well.
Through clever visuals, a well-written script, and with the magic of storytelling, you can break down the most complex topics and explain them without confusing them with too much information.
It can bring your crypto marketing strategies and blockchain videos to life.
Storytelling has the power to not only grab and hold the viewer’s attention, it can unleash a double-punch of speaking to the viewer’s mind and touching their heart at the same time.
This not only makes the message memorable, it also builds a powerful sense of trust in what you have to say.
And with animation, the sky’s the limit.
If you’re still in doubt, consider our favorite picks for blockchain explainer videos next, and judge for yourself!
Business leaders and gurus will often talk about how business cannot happen without trust-- and this was, and still is, a major hurdle for cryptocurrency to overcome.
What we love about this blockchain technology video is that, rather than talk about various technical details about Monetha, it begins by talking about how vital trust really is when it comes to business and trade.
The beauty of establishing this foundation right at the start of the pitch is that everything else falls into place.
Even if the viewer has very little technical knowledge and understanding of virtual currency and online transactions, they can easily grasp how Monetha works and why it’s so revolutionary, thanks to this cryptocurrency explainer video.
We simply love the abstract but slick animation in this video for Symphony.
It holds your attention throughout without becoming tedious or confusing, while reinforcing the script beautifully, without distracting from the message.
This is a fantastic example of the power of the best cryptocurrency explainer videos about blockchain, and how they can explain complex topics so well.
The video for Coin Crowd features detailed animation that reflects the complexity and abstract nature of the subject, but in a way that dispels and disarms the viewer’s doubts about cryptocurrency.
Similarly, this video about blockchain goes into enough detail to explain the matter at hand, without overwhelming the viewer with too much information.
As such, even the novice outsider to cryptocurrency can follow along and be led to understand this fascinating new world.
Real estate isn’t something most people think about too often.
And when they do, the image in their minds is usually one of bureaucracy, paperwork, huge investments, and uncertainty.
Dubai-based company Blockchain realized that blockchain technology is, surprisingly, the answer to revolutionizing real estate in Dubai.
Of course, immediately there’s a challenge because real estate is confusing and boring to most people, and blockchain tech is similarly complex and difficult to understand as well.
This is why they used the power of animated explainer videos to break down the information and explain it in such a way that just about anyone can understand how their system works within just a minute and a half.
The delightfully light animation style and smart script work together perfectly to explain their app and platform, and how it can work for you.
It seems so obvious today that fusing different technologies together would become the norm.
But even now, there are discrete worlds of tech that could blend seamlessly that we haven’t yet considered.
Keplertek, for example, is blending AI into robotics, finance, and a lot more.
We’re only scratching the surface of what AI can do. But it’s a complex and mysterious topic that most people don’t know much about, aside from inaccurate depictions in fanciful science fiction movies.
That’s why they commissioned this clever and beautifully animated crypto video, with visuals that are complex yet minimal at the same time.
They paired it with a smooth, reassuring script that breaks down the information in simple, easy to understand steps and demystifies this fascinating new world that everyone’s talking about.
This AIP video is a standout in the blockchain animation realm, skillfully conveying the concept of investing in songs through a captivating and concise narrative.
The cryptocurrency explainer video’s 2D animation style is not only visually engaging but also enhances the subject matter, making complex concepts more accessible and appealing.
The AIP explainer video excels in content delivery, thanks to its creative and visually striking animation.
It holds significant potential for making a strong impression on clients in the blockchain industry.
By serving as a compelling first touchpoint, it can attract visitors to your website, offering them valuable insights and information about cryptocurrency in an engaging format.
SafePal’s brand film takes viewers on a journey through a vibrant digital world brimming with opportunities to win big.
Founded in 2018 by tech expert Veronica Wong and her co-founders, SafePal started with the goal of making crypto management safer and more accessible.
What began as a simple hardware wallet has evolved into a comprehensive toolkit for crypto enthusiasts.
Catering to both tech aficionados and newcomers, SafePal has rapidly grown, earning support from industry giants like Binance.
In just a few years, they've transformed from a small, determined startup into a global company, helping millions unlock the freedom and power of crypto.
And this remarkable journey is only just beginning!
Singapore-based Kasra Design crafted a concise and informative video showcasing Nansen's impressive crypto toolbox.
Nansen turns vast amounts of blockchain data into actionable insights, making it an essential tool for crypto enthusiasts.
Users leverage Nansen to identify promising opportunities, conduct thorough due diligence before investing, and monitor their crypto holdings with real-time dashboards and alerts.
The platform is even named after the legendary explorer Fridtjof Nansen, adding a touch of adventure to its innovative functionality.
This captivating 3D animation about Injective grabs your attention with its vibrant colors and dreamy vibe.
Injective is a specialized blockchain designed for finance, aiming to make the financial system more open and accessible by eliminating intermediaries through decentralization.
With the fastest blockchain in the finance sector, Injective provides user-friendly building blocks (Web3 modules) that enable developers to create innovative financial apps.
These apps are designed to work together seamlessly (meaning they’re interoperable), accommodate a large number of users (meaning it’s scalable), and maintain user control (meaning it’s all decentralized).
Injective is on a mission to overhaul a flawed system, and this is just the beginning!
DevvX is revolutionizing the blockchain landscape with an unparalleled focus on speed.
Their new blockchain system isn’t just fast; it’s literally the fastest available!
To showcase this groundbreaking technology, they’ve produced an impressive 3D motion graphics video.
In just three minutes, this video takes viewers on a journey from the existing problems in blockchain technology to the swift and efficient solutions DevvX offers.
The animation style is striking, employing a unique technique that vividly brings to life the dynamic world of tokens and data flying through the blockchain.
Here are four quick tips:
Your instinct may be to go all-in listing all of your offering’s features to impress your audience.
But especially when it comes to something as technical and complex as crypto and blockchain, this won’t work.
What you need to think about is, what problem does your target customer want solved?
How will your offering improve and transform their lives for the better?
Few things convince you to buy a product as quickly as a friend recommending it to you and telling you how well it worked and how good their experience was with that product.
That’s why testimonial videos are so often used in advertising.
So if you’ve got happy clients, share their testimonials!
While you should avoid outright bashing your competitors, it’s a good idea to think about what differentiates your offering from those of others.
What pain points/features does your product address and solve that others do not? What makes your offering different? Use that hook.
They say you can lead a horse to water but you cannot make it drink.
Similarly, the best animated explainer videos fire up the viewer’s imagination with ideas and possibilities of how much their lives could be transformed and improved by the product that it’s talking about.
This is why droning off a long list of features often does not work, because it’s just figures and numbers that do not fire up the imagination.
Remember: it’s not about just talking about a product in detail; what you’re really doing is, you’re showing the customer how your product will transform and improve their lives for the better. That’s what you need to sell!
You may be tempted to go in-depth and try to cover every possible aspect of your blockchain offering.
But this is usually a bad idea. The objective is to get the viewer to take the first step by understanding the basics first.
As the old saying goes, you learn to walk before you run.
The task of putting out a good animated explainer video is daunting.
But you don’t have to do it yourself.
A good animation company will work with you every step of the way and guide you through the process, making recommendations and offering good advice, to help you get the best possible video for your needs, your audience and your budget.
There’s a reason that the infographic style is so common: because it does an excellent job of explaining complex topics and holding the viewer’s interest, especially when the subject matter is dense and somewhat “abstract” like with blockchain technology.
There’s also a surprising level of freedom and creativity with this style that really helps sell your crypto offerings.
The real secret to creating a good animated explainer video is storytelling.
It may seem strange but it’s true, and we’ve been doing this for over a decade because it works so well.
Facts and information only speak to the mind. Art, music, and visuals speak to the heart.
But when you combine the two in visual storytelling, you build a strong sense of trust, while also keeping the message fresh and memorable in your audience’s minds.
This is why storytelling is an invaluable tool to deploy in your video.
Creating compelling videos for blockchain and cryptocurrency topics requires the right tools.
The right software can significantly enhance the quality, efficiency, and creativity of your video production process.
While professional video software tends to be anything but cheap, there are some budget-friendly (and even free) options out there, and we’ve included them in our lists.
So here’s our guide to help you choose the best blockchain video production software, with a particular emphasis on animated explainer videos.
Before diving into specific software options, it’s essential to understand what you need.
Are you creating simple 2D animations, intricate 3D motion graphics, or a mix of live-action and animation?
Do you need help figuring out the difference between 2D and 3D?
Your project’s complexity will determine the software's capabilities you require.
For those focusing on 2D animated explainer videos, several powerful tools are available:
If your project involves 3D animation to explain complex blockchain concepts, consider these options.
For more animation software options, you can check out our article on the Best Animation Video Makers next.
Combining animation with live-action footage or fine-tuning your final video requires robust video editing software.
It usually doesn’t come cheap, but for serious professional use, it’s the way to go.
Certain tools are particularly well-suited for creating blockchain explainer videos:
For more such specialized tools, feel free to check out our blog on AI-Video Generators next.
Budget is a crucial factor when selecting video production software.
While tools like Blender and DaVinci Resolve offer powerful features for free, professional software like Adobe After Effects, Autodesk Maya, and Adobe Premiere Pro require a subscription.
Evaluate your explainer video budget and the value each software brings to your project.
It all depends on the complexity of what you’re trying to create, and whether it can work for your budget.
Consider the learning curve and support available for the software.
Comprehensive tutorials, customer support, and a strong user community can significantly shorten the learning process and provide valuable assistance.
Choosing the right blockchain video production software is essential for creating impactful and engaging content.
By understanding your needs, evaluating your options, and considering factors like budget and ease of use, you can select the perfect tools to bring your blockchain video projects to life.
Whether you’re focusing on 2D animations, 3D graphics, or a combination of both, the right software will elevate your video production and help you effectively communicate complex blockchain concepts.
However, a simpler way to go would be to partner with an animation studio specializing in explainer videos, with a keen aptitude for technical topics like software, SaaS, and of course, blockchain. Which leads us neatly to our next helpful section!
Singapore-based Kasra Design stands out for their visually stunning, highly artistic explainer videos.
Based in multiple other countries as well, they’re a truly international team with a clientele and portfolio that both prove they understand highly technical topics like crypto and blockchain.
Cincinnati-based Epipheo’s artistic skills and storytelling prowess are evident in their explainer videos, which are designed to simplify intricate ideas.
Epipheo’s unique ability to connect with viewers on a personal level makes their videos memorable and impactful.
Having been in the business for over 14 years, they’re one of the earliest and longest-running studios creating explainer videos for businesses.
Pioneering explainer videos for businesses since 2011, Chicago’s DemoDuck excels at breaking down complex concepts into easily digestible content.
Their animated videos are not only informative but also visually appealing, making them a favorite among businesses looking to educate their audience effectively.
Their clientele boasts the biggest companies in the tech world.
Wyzowl, based in both the US and UK, specializes in explainer videos that are clear, concise, and highly effective.
Their animated videos are designed to simplify complex ideas and make them accessible to a wide audience.
We’ve been in the industry for nearly 15 years now, and while we’re no hipsters, we’re proud to say that we were making explainer videos for the crypto and blockchain industries back when people had no idea what either of those things were.
We’ve delighted clients of all sizes from all over the world, and from all sorts of industries, too, from IT to nonprofits to even music videos– because we believe everyone has a story to tell!
You’ll find our costs very competitive. We take great care to match your budget with your needs, from small to supersized.
Crypto is a bold new world with exciting possibilities still unfolding today.
Your audience needs to know that they could be missing out on something amazing and exciting.
To get your message out there, the best format is animated video, no question about it.
And now you have a bit of knowledge about how to go about it-- and knowledge is power!