How to Use Animated Explainer Videos in Corporate Communications for Recruitment, On-boarding, and Training of Employees?
Corporate explainer videos are used by companies to communicate effectively with their employees and shareholders. They can be used for a variety of purposes ranging from recruitment to updating shareholders with the latest numbers and increasing the efficiency of employees.
These corporate explainer videos can make your corporate communication efforts more efficient by making them engaging. They help you get rid of the information overload that might creep in due to the vast amount of information which needs to be communicated.
Quick heads up, this is going to take a long while. So, if you’re running low on time, feel free to jump to any of the sections below:
- Corporate Training
- Company Culture
- Shareholder Update
- Choosing Animation Styles
- Video Marketing
How Can Animated Explainer Videos Help You With Recruitment?
Great companies are built by great teams. But how do you build a great team? It all starts with hiring the right person for the right job. You then on-board and train them to maximize their efficiency.
Much like we have a life cycle for customers, candidates too have a life cycle. An average candidate’s life cycle stages can be split into two major sections:
- Awareness: In this stage, the candidates know little or nothing about your company. Here, you need to let the candidate know that your company exists, not by talking about your company but by talking about some concept related to your company. You leave talking about the company for the next stage.
- Consideration: By the time the candidates reach this stage, they have some relevant knowledge about the company and are considering whether the company is right for them or not. This is the stage in which you should talk about your company.
In the awareness stage, all you should focus on is building a connection with the candidates. This can be done by informing them about the latest updates about the industry, or your insights into the industry, or even by educating them about matters pertaining to the industry as well as your company.
Look at this video by PWC in which the company talks about habits. Notice how the company only educates throughout the video. It is only in the last 5 seconds of the 3 minutes long video that the company’s name shows up—that too to show a legal disclaimer. Even in these last few seconds, the company doesn’t talk about itself. It doesn’t boast about its work culture or values.
Look at this video wherein, yet again, without mentioning a word about itself, PWC talks about things which pertain to the company—focus and attention.
In the consideration stage, you can show them how things are in your organization as well as why they should join. This is the stage wherein you talk about your company, as well as the job that you’re offering. You could use job profile videos, brand story videos, and brand culture videos here. Different companies have different processes for hiring, some of which might not be what certain candidates are looking for. Being upfront about them would save you a lot of time and effort in the long run.
When the candidates notice that, say, your company has 5 rounds of interviews, they might go “this is not for me” and not apply instead of realizing they don’t want to give 5 rounds of interviews 3 rounds down.
Hiring and selection process videos can help you out with this problem. These videos can help you save time and effort while improving the transparency of your hiring process.
Once the interviews are done and over with, you could send candidates employee success case study videos. These videos make the candidates more confident about their choice of applying for a job at your company.
Look at this video by Ocado Technology. It is a great example of how recruitment explainer videos should be in the consideration stage. The video informs the candidates about what the company is all about in an engaging manner and also talks about its employees. Take a look!
According to Wordstream, videos are shared 1200% more than text and images. When people share your recruitment video, more potential candidates get to view it. These candidates may then move to the next stages.
As per CareerBuilder, job postings tend to perform 12% better with video icons while saving companies a lot of time and money. Ensuring that the employees are a cultural fit too is a breeze if the videos show what everyday life would look like in your company.
Finding the right candidate doesn’t have to be difficult—all you need is a recruitment explainer video series. But it doesn’t end here. The hiring process is far from over here. After recruitment, we move on to onboarding where corporate communication can be improved significantly with the help of video marketing.
How To Streamline Onboarding Efforts With Animated Explainer Videos?
Imagine you’ve just been hired into a company and it’s your first day on the job. You’re probably nervous since your manager would be briefing you in a bit. You brace yourself a boring presentation and a lengthy HR manual (and a few other documents) but your manager comes in and plays a few onboarding videos. How do you feel now? Relaxed? Motivated? Both.
Using explainer videos for your onboarding process provides you with an engaging way to showcase the team culture, company values, business processes, and other important information about your company.
These videos provide information in a clear and concise manner which is why they’re so effective in avoiding the information overload new hires normally feel. This increases their retention rate to 86% in the best-in-class companies while making the process more human.
Look at this onboarding video by DriveTime. The video is easy to consume and has a unique storyline which informs the new hires about the values of the company while staying interesting.
Let’s face it, replacing employees is costly. According to Suzanne Lucas from CBS News, the cost of replacing an employee is around 16-20% of their annual salary. But if they’re engaged employees, they are 87% less likely to quit their jobs.
Your onboarding process decides the efficiency, productivity, and retention of your new hires. So when so much is at stake, why not streamline your on-boarding efforts with animated explainer videos?
With recruitment and on-boarding took care of, you need to focus on corporate training.
How Can Animated Explainer Videos Help in Corporate Training?
According to Forrester, 75% of employees would rather watch a video than read an article, document or email. So, when you have to train them, why would you go for training manuals?
Look at how Cisco motivated its sales team as a part of their training with the help of a training explainer video. The video talks about how the Cisco Mobility Express Solution would change the industry.
Animated explainer videos are not only more engaging than training manuals but also cost-effective. Microsoft was able to cut down training costs from $320 per person to just $17 per person with the help of videos.
Training is so much more engaging with videos. Look at how Clif Bar trained their salespeople how to talk about their products.
Training and recruiting millennials too gets easier with videos. 87% of millennials prefer working for video-savvy companies.
Look at this video by Canity which teaches their employees how they should handle angry customers. Being just 90-seconds long, it is a great example of how training videos don’t have to be long to be effective.
Once recruitment, on-boarding, and training are all taken care of, animated explainer videos can help maintain (and even improve) company culture.
How Can Animated Explainer Videos Help Maintain Company Culture?
Every company has a number of elements such as mission, vision, values, ethics, work environment, etc which give personality to the company. These elements together make up the company culture.
Company culture is very important as it defines most of what happens in the company. The people you hire have to fit in the culture for them to perform efficiently. Zappos pays a month’s salary to employees who feel like they’re misfits and decide to leave within the first three months of joining the company. That’s how seriously companies take their culture.
Your new hires can be familiarised with the company culture early-on during their recruitment, on-boarding, and training. Even after hiring them, you have multiple opportunities to reinforce company culture.
New hires can be introduced using animated videos to get the whole team to know each other better. Employees can be brought to the spotlight using animated internal communications videos at regular intervals. These activities can help create stronger bonds between employers and employees and within the teams.
Look at how this video by Superdrug talks about the company culture out there. It talks about the various policies that the store has in place for the employees while keeping them entertained all through.
With the help of animated explainer videos, you can maintain, and improve your company culture.
How Can Animated Explainer Videos Help Update Shareholders Better?
All companies have to answer to the shareholders. They need to update them about the finances for the year looked like.
They have the option to create long emails to highlight the KPIs, trading updates, and other important updates. But going ahead and creating animated explainer videos for them would help them be more engaging.
Look at this simple video by Siemens showing their performance in the first quarter of this year. In merely 25 seconds, this video contains information that would otherwise have taken a long email to disseminate.
Imagine the same 25 seconds of this video with characters, music, and voice-over—animated explainer videos can get quite engaging and can contain a lot more information. If we further add a transcript and a highlights section to the video, shareholders would have an even better understanding.
Look at this video we made for American Tower Corporation. While it doesn’t update anyone with the finances, it tells a great deal about how the team came to be and also the services they provide. This motivates potential shareholders to buy their shares.
There are many animation styles that can be used for corporate communications videos. Finding the right animation style for your needs might be difficult. Read the next section to ease the process.
What Are Some Good Animation Styles For Corporate Communications Videos?
Picking an animation style for your corporate communications video poses two challenges: getting to know the different animation styles, and deciding which one works best for your needs.
Fret not, we’re here to help you out with both of these challenges. Let’s dive in:
- Character Animation: As the name suggests, character animation is all about bringing animated characters to life. This animation style is used when we need to deliver emotions in the video. Look at this video we made for Leumi for example:
So, if you need to talk about the company culture or announce any internal event, you could go for this style of video.
- Animated Infographic: When you have to deliver a lot of information which deals with numbers, the animation style you should be looking at is an animated infographic. Look at this video we made for Gildan for example:
When you need to update your shareholders about the company’s performance, you could go for this style of animated videos. You could use this style in other corporate communication activities as well such as recruitment, on-boarding, training, quarterly internal updates, etc.
- Animated Whiteboard: When you need to explain complex concepts, the animation style you should be looking at is an animated whiteboard. These work best for such requirements since they tend to be on the longer side without losing the human touch. This makes them a great choice for complex concepts and educational content. Look at this video we made for Clif Bar for example:
This style of animated videos can mainly be used for training videos, as well as on-boarding videos.
- Mix Media: This animation style is used when you wish to use some pictures without making it a live-action video. Look at this video we made for Factspread for example:
Having pictures as well as animation, this style of animated videos works everywhere in corporate communication.
- 3D Animation: This animation style is used when depth is of the essence. For example, look at this video we’ve made for the Breg which uses depth to show how the product works:
While this style of animated videos can be used for just about any corporate communication, it is mostly used for training videos.
Getting animated explainer videos for corporate communication doesn’t cut it. You need to market these videos—and you need to market them effectively.
How to Market Corporate Communication Videos Effectively?
You could post your recruitment videos on social media to let candidates know that you’re hiring. You could also post videos for them to know more about your company—what it does, what the culture is like, the growth they can expect, etc.
On-boarding and training videos can be disseminated on internal communication channels such as Flock, Slack, etc.
Social media platforms can be excellent for communicating with not only potential candidates but also with shareholders. Putting up videos about the company’s performance for the financial quarter, or year can update the shareholders on a platform they’re more likely to see it.
There are plenty of other platforms you could use for marketing your corporate communication videos as well such as video-sharing platforms and video ads that run on websites. But social media reigns over all of those platforms for corporate communication.
Animated explainer videos work wonders for corporate communication. Be it recruitment, on-boarding, training, promoting company culture, or even updating shareholders, these videos are an absolute hit. Click on the banner below to learn how you could get such videos made for your company!