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In today's digital marketing landscape, animated explainer videos have become a powerful tool for engaging audiences, simplifying complex ideas, and driving conversions.
Whether you're a startup, a SaaS company, or an established brand, animated marketing videos can effectively communicate your brand message while capturing your audience’s attention.
With the right video production, you can create high-impact content that enhances brand awareness, strengthens your marketing strategy, and provides an exceptional return on investment.
In this blog, we’ll explore some of the best of marketing animation, showcasing different video styles, storytelling approaches, and their ability to captivate potential customers.
Whether you're looking for a product demo, an infographic video, or a promo video, these examples will inspire the video content for your next campaign.
3D animation videos have gone from a massively expensive special effects tool in Hollywood to an almost ubiquitous format seen everywhere– and that even includes animated marketing videos.
Animated video marketing is all about staying current, with your finger on the pulse of cutting-edge trends. If your video marketing strategy can’t keep up, you’ll be left behind.
Our compilation of 3D animated explainer videos highlights the best of the format being used effectively in marketing worldwide.
How up-to-date are you on the extent of 3D today? Find out more by checking out our blog post on 3D software marketing videos.
Even if you haven’t heard of mixed-media animation, chances are you’ve already seen it in action, unless you’ve been living under a rock for the last few decades.
Simply put, mixed media animation is a kaleidoscope of different styles, from traditional 2D, 3D, whiteboard, text, and photo clippings all blended together.
It’s a unique style, and highly engaging.
There are good reasons why this style is here to stay, and why it’s a valuable tool to have in your marketing arsenal.
Check out our video compilation of our favorites, and our blog post on the best mixed-media animation videos to find out more!
Humans are highly visual creatures. Sight and sound are the primary ways we observe the world around us. And video is both.
The powerful thing about animated marketing videos for business is their innate ability to explain things well, without boring the audience or overwhelming them.
Even complex topics can be broken down and simplified, without losing too much information.
Infographic animation is a popular 2D animation style for this, and it’s found a home in marketing and business in general.
Check out our video for some excellent examples, and find out what we liked about them in our blog post on the best infographic videos.
Animation is a great way to give your marketing message that extra edge and style to really stand out and grab the attention of your target audience.
And motion graphics marketing videos are a fantastic style to use, giving your video that flair and flavor that makes the message really pop.
If you need inspiration, check out our compilation and blog post on the best motion graphics videos for more details!
What is whiteboard animation? Well...
It’s just what it says on the tin: an animation style that looks like drawings being sketched out on a whiteboard.
It’s a style of animated videos for marketing that’s attention-grabbing and interesting, but most importantly, can be used to break down and explain complex ideas and topics, similar to infographic animation.
As an added bonus, it’s surprisingly cost-effective in its pricing, without looking cheap to the viewer!
Check out these delightful examples of whiteboard animation in our compilation video.
And to learn more about this particular style, look at our dedicated blog post on the best whiteboard videos.
If you’re in the real estate industry, you already know that it’s about so much more than just selling a building to live or work in.
It’s about people, connections, culture, problem-solving, and so much more.
So why should your marketing feel like a list of dry statistics and numbers?
Animated real estate video production is a fantastic way to put some passion and energy into your marketing, stand out from the crowd, be heard, and lend themselves especially well to social media platforms.
Check out our compilation video for some inspiration, we promise it’ll make your day!
If you’re curious about how to up your game and use animated video to really connect with clients, check out our blog post for the best animated real estate videos that do that (and much more).
They say money makes the world go round.
While it’s technically not true– it’s the rotational inertia combined with the sun’s gravitational pull– in a pretty real sense, money is the energy that largely powers human society worldwide.
But ask a layman on the street about the economy and they’ll give you a blank look. It’s all a bit baffling to most people.
That’s why it’s so important for your marketing strategy to focus on the human side of fintech.
Otherwise, you won’t be able to establish that all-important personal connection with your audience.
Being highly visual creatures, the animation really speaks to people in a direct and natural way like a few other formats.
Perhaps it’s no surprise, then, that so much of our entertainment and advertising involves clever animation and video.
It’s attention-grabbing and interesting and can convey a dense amount of information in a short time easily.
Does your marketing speak this universal language?
Check out how these stellar fintech corporations have harnessed the power of animated finance video production in multiple video styles to sell their brand and establish their image in our video.
Interested in getting your feet wet? Dive into our blog on the best animated fintech videos, where we explain how it all can work for you too!
It seems like there’s an app for everything under the sun these days.
And it’s no surprise, with just about everyone on Earth holding a cell phone in their hand.
That said, you can’t just create an app and call it a day.
You need to promote it and stand out in the crowd.
And most importantly, you need to be able to explain to people how your app works and how it can transform their lives for the better.
Enter the amazing tool that is animation.
With a good animated video, you can tell the world about your creation, how it works and functions, and what makes it so useful and clever– all without losing their interest or attention, and maybe even entertaining them.
There are many ways to do this, from walk-through tutorials to testimonials.
Sounds too easy, right? Well, it really is that easy. But you have to do it just right, like the animated app promo videos we highlighted in our compilation video.
Most people wouldn’t leave their house or car unlocked when they leave.
But they’ll readily use weak passwords or run unknown software on their personal and work devices.
It’s strange how this sense of caution and prudence often disappears in the digital world.
It’s hard to explain to people why cybersecurity is so important for everyone, even to those who feel they have “nothing to hide” or have nothing important to protect.
This is why it’s so crucial to make that human connection with your audience and help them understand the realities of the online world, before trying to convert them into customers.
Cybersecurity video production is a powerful tool for your arsenal that helps explain complex topics easily, while holding their attention and interest, without boring them or overwhelming them with too much information.
If your marketing strategy doesn’t include this, you’re seriously missing out!
Not convinced? Check out our short compilation of animated marketing videos for the cybersecurity field to draw some inspiration.
What can animated video do for you? Find out in our dedicated blog post on the best animated cybersecurity videos.
The world of healthcare is a uniquely complex one.
The cutting edge of medicine and technology collides with international laws and regulations, and this all overlaps with a largely confused and apprehensive general public.
It’s a lot to juggle at once, and the ultimate challenge is to get through to all the people involved.
Doctors, nurses, technicians, administrators, lawmakers, and of course the patients at the center of this storm– how do you get through to all of them?
There’s a lot of complex information to communicate.
And it has to be simplified, squeezed to fit ever-decreasing attention spans, and not get so diluted that the information is useless at the end. It’s a big problem.
Fortunately, there’s a solution in video– specifically, healthcare video production.
With animation, you can break down complex information with visual aids and text, use art and graphics that are pleasing to the eye, and hold attention with fluid natural motion.
Not convinced? Then check out our short video compilation and see for yourself.
Wondering how to use this powerful new tool to really explode your messaging and be heard? Read our blog post for the best animated healthcare videos and be inspired!
Storytelling isn’t just for entertainment.
It’s been used throughout human history to teach, remember, philosophize, and understand each other and the world around us.
There is no group of people on Earth that never incorporated stories and fables into their culture and religion at some point.
Perhaps it’s no surprise that it’s everywhere from movies to advertising– even B2B marketing.
Sounds strange? Well, not really.
Storytelling in the form of B2B video production has the ability to breathe life and personality into your brand, which in turn fosters a sense of trust and forms human connections with your target audience.
And if you look closely, every major global brand already does this. We put together a short compilation video to give you a taste of this kind of storytelling.
Interested in finding out more? Check out our blog post for the best B2B marketing videos.
What if your company was a person? What would they be like? What kind of personality would they have?
That’s basically the idea behind branding. It’s humanizing your team and vision, giving it a personality.
The benefits of this are obvious: It’s more relatable to your audience, helping you connect with them on a deeper, personal level, and makes your offerings more memorable.
And every person has a story. So what’s your brand’s story?
That’s probably why brand video production can be such a surprisingly effective tool in marketing and business.
And few forms of storytelling are as powerful and popular as visual storytelling– movies, television, cartoons, and so on.
Animation is an especially powerful form of this art because it takes things to the next level.
You’re limited only by your imagination, and free to use any kind of style and visuals to underscore the message.
We put together a compilation for you to check out and get some inspiration.
So does this work? Check out our blog post for the best animated brand videos to learn more about how to do it right!
We’ve covered a wide range of animated marketing videos for business, their uses, styles, and more.
So what exactly is corporate video production?
Put simply, a corporate video is any video commissioned by a company that isn’t specifically an advert.
It’s similar to a brand video discussed above, but not limited to that criteria.
If a brand video is about the personality of your company and your brand identity, a corporate video is about the story it’s trying to tell the world.
It can be all about your company’s history from humble beginnings, or a platform to preach an important message and raise awareness for critical issues.
This type of video is great for places like social media and LinkedIn, where it can really connect with happy customers.
Here’s a compilation we put together that demonstrates what we mean.
Whether you realize it or not, your brand already has a story. So how are you going to tell it, and tell it well?
Check out our blog post for tips and advice on how to achieve this by observing the best animated corporate videos!
Humans are naturally highly visual creatures.
When it comes to getting people’s attention, images work better than text. In turn, video and sound work better than static images.
After all, there’s a reason why we love movies and cartoons.
No surprise then that video– especially commercial video production– is a natural ally to marketers and advertisers trying to stand out from the crowd and be heard and remembered by their audience.
Here are our picks for the top five examples of animated commercial videos that we simply love.
Want to know what makes animated marketing videos work so well?
There are no shortcuts or secret ingredients behind these.
Clever scriptwriting, sharp storyboarding, good video animation, and slick transitions all play a role in grabbing and holding the viewer’s attention. When done well, they can even go viral!
For all the details, check out our blog on the best animated commercial videos.
You’ll find it informative, inspiring, and maybe even entertaining!
So you have a fantastic product to offer delighted customers and transform their lives for the better. Great!
But the work isn’t over yet. A fantastic offering isn’t worth much if your customers can’t understand what it really does, or how to use it.
That’s where tools like product explainer video production come in handy. They’re a powerful and effective way to explain complex concepts easily and quickly, and even entertain a little in the process, with great memory retention.
Here’s our compilation video for some of the best videos we’ve seen this year. Enjoy!
Want to know what makes them tick? And how to harness the power of animated video for your business?
Then don’t miss our blog on the best animated product videos.
A well-executed animated marketing video production isn’t just about fancy visuals—it’s about telling a compelling story that grabs your audience’s attention and communicates your brand identity and message effectively.
Whether you’re creating an explainer video, a product demo, or an infographic animation, the right mix of excellent script writing, motion graphics, good storyboards, transitions, sound design, and storytelling can make all the difference in your marketing campaigns.
Looking to create a high-quality animated video for your brand?
Partner with a video production company that understands your vision and helps bring your ideas to life. Let’s make something eye-catching together!
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