An app promo video is one that can promote your app and quickly explain key details on how it works.
In other words, it's a more specific version of an app preview video.
If your video marketing strategy requires explaining the working of an application, app promo videos are the way to go.
Apps are undisputedly the new norm today.
But their popularity is a double-edged sword: everyone’s using them, and therefore the competition is fierce.
It can be hard to stand out and be heard.
Even if you have the best app for your industry and offering, it’s of little use if nobody downloads and uses it.
So how do you get your message out there loud and clear?
The internet today has subtly evolved from text and images, to video.
It’s everywhere from corporate landing pages to social media.
And it’s no surprise, as video grabs attention and holds it far more effectively than images, and even more than chunks of text.
For example, imagine you're operating in the travel and hospitality business.
You constantly utilize travel software development services to create custom solutions that enhance user engagement and streamline service delivery.
But when it comes time to communicate these benefits, you find it cumbersome, and the need for a visual medium becomes obvious.
That's why videos are effective in scenarios like this as it ensures that information is retained in the long term.
So if videos are the language of the internet, are you and your team speaking it fluently?
It could make all the difference between success and failure.
This is where app promo videos come in!
It’s important to understand that this is similar to, but not the same thing as, an advert.
An app promo is more like a “how-to” that goes into just a little more detail about how the app works and what it can do for your users.
If you’re still confused, don’t worry. We’re here to help!
Let’s look at some good examples of app promo videos so you get a better idea, and maybe some inspiration as a bonus.
We love this delightful animated app promo video for Amazon’s Alexa.
It’s a reminder that whatever you’re explaining or selling, the messaging is ultimately always all about people, that human connection.
The reason this short and sweet little video works so well, is because it connects the viewer and speaks to their daily routine.
But what’s more, it demonstrates how much this could be improved with Alexa Lists.
Once you notice this rule being used in business storytelling, you’ll realize how effective it is and how it’s deployed everywhere you look.
We say this a lot here at Broadcast2World: Information speaks to the mind, art speaks to the heart.
But storytelling does both, packing a powerful one-two punch, which creates a powerful bond with your audience that isn’t easily forgotten.
This funky animated app video for Hey Hey is an example.
It’s loud and catchy and emotionally impactful.
Which is quite fitting since the app is all about music and connecting with others with similar musical tastes.
This is what expert storytellers mean when they say “show, don’t tell!”
The smart ones come up with solutions to problems.
But real innovators come up with solutions to problems people never even think about as problems.
Steve Jobs famously said that one of Apple’s philosophies wasn’t to give their users what they wanted; it was to come up with features and solutions they didn’t even know they wanted in the first place.
Uber Business Travel, much like Uber itself, is one of those kinds of brilliant solutions.
The animated video really speaks your language as the leader of a team that needs to get places and get things done, with as little hassle as possible clogging up your workflow and energy.
The gorgeous on-theme graphics and visuals enhance the script and message perfectly, too.
A short and sweet animated video for WhatsApp, it’s deceptively simple and to the point.
But that’s why it works so well.
Rather than deliver a lecture on the various security features and bore the audience instantly, they went a different route.
This animated app promo video opted for a more light-hearted and artsy take, using no voice script, just saying everything using visuals and playful music.
This is kind of what we mean when we say that animated storytelling for business is often more art than science!
Twitter has always been a wildly diverse, complex realm.
So rather than try to dumb it down to explain their Event Targeting solution, they embraced their kaleidoscope of content in its animated video, demonstrating how it’s not a bug, it’s a feature.
And notice how the animation and graphics work to reflect this idea visually, almost literally.
That’s no accident.
A well-made animated video for business will smoothly blend a sharp, clear script with clever visuals such that the end result is greater than the sum of its parts.
Anyone can set a voiceover to generic animation, but a really skilled team will supercharge it to the next level, blending information with art.
When done right, the audience might not even notice how well it works, but the message comes through beautifully and remains memorable long after it’s been viewed even once.
Are you thinking about creating a brilliant demo video for your app, but aren’t sure how to get started?
Well, it’s easier (and maybe even cheaper) than you might think.
Here’s how.
The first thing to bear in mind is, you don’t have to do it all yourself.
A good animation team will usually include creative heads, concept artists and their own writers who are happy to make creative suggestions and guide you through the process.
It’s still very much your baby, but they’ll help you figure things out so you don’t have to take a crash course in storytelling or animation.
As for budget, like everything, it really depends on the length and level of animation complexity you might need.
Again, most animation companies understand their clients’ restrictions and are flexible enough to work within those limits to come up with something amazing.
At Broadcast2World, we’ve been in this business for over a decade now and have worked with clients of all sizes and budgets, across a myriad of industries.
No two videos we’ve made have ever been very similar, because we craft bespoke videos fitting that specific need, budget, use case and audience.
So going back to our first question: is your business fluent in the language of video?
If not, the good news is that it’s never too late to start!
Did you find this article helpful?
Have feedback or suggestions?
Drop them in the comments below, we’d love to hear from you.
Meanwhile, are you interested in taking the next step, but are still unsure and have questions?
Drop us a line and we’d love to chat anytime.
In conclusion: keep telling great stories!
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