Every product we use today has a fascinating origin story behind it. More often than not, that origin story culminates into a grand product launch.
Something that lets your industry know that you have the next best thing to offer.
But just as a successful product exists, it’s also true that in a majority of cases, product launches can turn out to be a dud in the water. And that’s a challenge that got me curious.
So in this blog, we’ll discuss everything about product launch videos—from what they are, to their types, and their production process.
We'll also go through some of the most successful product launch video examples that made new product offerings stand out.
Image Source: C2FO
Any product launch video aims to introduce a new product, service, or feature to the audience.
Animated product launch videos are the same, with the key difference being that they use animations to achieve this goal.
These product video productions are especially useful when your product is digital, complex, technical, or hard to show physically—such as medical equipment, SaaS products, tech solutions, or system-based services.
They simplify complicated concepts about the product and turn those features into easily understood benefits that people can grasp.
Instead of relying on real-life footage, these animated launch videos use various animation styles, like motion graphics, 2D/3D visuals, character animations, and screencasts to explain, demonstrate the product, and create excitement around it.
Based on the unique purpose for which they are made, there are several types of product launch videos. Here are the main types you should know about:
As the name suggests, these videos are used to unveil new products to the world.
They aren't very in-depth about features or technical specifications. Their main purpose is to demonstrate the product and create buzz around the upcoming product.
Just like the announcement video linked above from Apple, where the video features sleek 3D product animations of the Apple Watch Series 10 and creates excitement about its launch.
As a business, you should always remember that your brand is also your product, and over time, you should continue building awareness around it.
That’s exactly what brand launch videos help with. They help you position your brand in the market, create buzz, and appeal to your target audience.
These brand videos are typically used in two ways—either to introduce a completely new brand or to rebrand an existing one and refresh its image.
To better understand brand/company launch videos, check out the high-quality 3D animation from Pitch linked above. It is one of the best brand launch examples.
These product demo videos offer an overview of your product’s features and functions.
They can either be short and to the point or more detailed to explain key aspects of the product.
A good example of such an overview video is the one from ServiceNow linked above.
The short video discusses all the major features of ServiceNow AI Agents quite efficiently and creates excitement about it.
Now that you understand what these videos are and what their major types demonstrate, you’re ready to learn how exactly these videos come into being.
Let’s dive in and go through their production process step by step.
Starting production on your product launch video without a plan is not a good idea.
It’s the equivalent of going in blind with no control over how things turn out or how you want them to turn out.
So the first step in your animated video production is to properly plan out your product video in detail.
Here are some things you need to prioritize:
Clearly specify what your product video campaign aims to accomplish.
This could range from teasing a new product, explaining complex product features in a digestible way, or establishing a product identity among similar offerings from your competitors.
A well-defined video marketing objective ensures that every element of your product launch video contributes to a unified message and makes your launch effective.
Analyze who you are launching your product for. Check who is going to watch your animated product video.
Consider gathering data on the industry, job roles, pain points, demographics, etc to further build a buyer’s persona.
This understanding influences the tone, language, and cultural references you will incorporate in your product launch video.
To expedite this process, you can utilize the knowledge of brand archetypes too. Check out our dedicated blog discussing how brand archetypes help connect to your ideal customers.
At the end of the day, everything boils down to your vision. The more clearly you can see that, the more easily you can articulate it in your product launch.
So begin by developing a storyboard to visualize the sequence of your animated product video.
This should outline each scene, transitions, and include brief details like dialogue, animations, and key actions at the places you want them.
You might think that an explainer video script for a product launch video seems unnecessary.
But it’s actually more important than you think. You only have a limited window to talk about your new product.
A script helps you stay on track and avoid covering irrelevant information that has nothing to do with your launch.
Here’s how you can get started:
The first few seconds of your video should captivate the viewer's interest and get them excited about your product launch.
Whether it's an intriguing statistic related to industry trends, a question that challenges contemporary consumer beliefs, or a relatable scenario that sets the groundwork for your product’s utility, the hook should be relevant to the problem your product solves and gets your target consumer primed for your new offering.
Detail what your product does and its unique value proposition.
Most importantly, frame your message in a way that it subtly answers why your consumers should purchase your product after launch.
Keep the language clear and concise to maintain engagement throughout the video.
Finally, your script must include a specific call-to-action for your customers.
Whether it's encouraging viewers to pre-order through your product pages, register for a webinar for a live-demonstration, or check out a virtual demo before purchasing, make sure the action is clear and straightforward.
Here are some best video CTA examples.
Since we’re talking about animated product launch marketing videos here, the production process, as compared to live-action counterparts, is a bit leaner.
But it does have a lot of moving parts that need a method to navigate through the chaos.
Here’s how you can do that
The major portion of creating animated videos is curating graphics and related visual elements that will go into your videos.
So start with designing and animating scenes using appropriate animation software tools like Adobe After Effects.
This step involves creating motion graphic elements, lower-third animation, and intricate product visuals that align with your branding.
To help you pick the right animation tool for this step, you should also check out our blog on the 21 best free animation video maker software.
Even though animated visuals can tell your product’s story, they might fall short of aiding complete comprehension.
This is where including a high-quality voiceover can make a huge difference. Select a voice that aligns with your brand’s personality and depicts the video's tone properly.
Record with professional quality equipment or hire a professional to ensure clarity and impact. You can also use AI voiceover tools to expedite this process but I would recommend going with a human voiceover as that sounds much more natural.
All that’s left now is audio design.
Once you have the animated visuals and the voiceover ready, you need some finer details to make everything come together cohesively.
That’s where royalty-free music and sound effects enter the equation.
Mark clear places in your storyboard to know where and when certain sound effects and music tracks will appear during your product launch.
This adds realism and enhances engagement. Incorporate audio in a way that it’s intentional and properly timed to feel cohesive.
Once you have all the pieces of the puzzle, let’s put everything together.
This is the step where your final product launch video takes shape as per your vision.
Let’s look at the specifics as follows:
Scrub through the finished video thoroughly to weed out mistakes or identify scope for improvement throughout the video animation.
Check the keyframes and transitions used through the animation and ensure they’re working correctly.
Constantly review each frame of your animation with your storyboard to confirm if things are in order and where things need to be improved or changed entirely.
Once these finer details are ironed out, scrub through the footage from start to finish for a final confirmation.
Once a final draft of the product launch video is ready and necessary edits are made, gather input from external viewers in your business and make a note of their opinions. Using their feedback, further refine your product launch video.
This might involve multiple iterations to polish the visual elements, adjust the narrative, or refine the messaging. But this will prevent last-minute changes or mistakes from creeping up during your product launch.
Once all edits and feedback are added, scrub through the video one final time to see if everything’s in order.
After that, export your product launch video with a minimum resolution of Full HD (1080p).
But if you’re using your launch video for product demonstration in webinars, you can also export your video in 4K (2160p) to retain the highest quality.
Now it’s time to share your product launch video with the world and build up that hype.
While many brands make these videos for a single use case, mostly related to a standalone launch event, animation unlocks the versatility to use these videos in many different ways in your marketing efforts.
Let’s look at a few ways here:
The primary focus of your video is to aid in your product launch before you can use it for anything else.
Once your video is ready, plan a release schedule and choose launch platforms that align with where your audience is most active.
To garner real-time engagement, choose platforms where you can utilize live streaming like YouTube.
Once these fundamentals are in place, include other avenues in your strategy to promote your new products after your launch has concluded.
Post-launch, leverage social media platforms to spread your video. Platforms like Instagram, LinkedIn, and Twitter are great places to get started.
You can also repurpose your video into short-format video content and upload them as product teasers on Instagram Reels or YouTube Shorts.
If you want to learn how videos play a great role in your repurposing strategy, check out our blog on content repurposing next.
Organic efforts, no matter how recommended they are, don’t promise expanded reach immediately.
It takes a bit of time to reach huge exposure this way.
That’s where paid advertising can help you put your new products directly in front of your target audience and do it quickly.
Utilize ad formats like YouTube video ads, LinkedIn video ads, etc to spread the word about your product launch.
But make sure you set a budget for your advertising efforts to prevent going overboard.
Congratulations! Your new product launch video is now ready.
But here’s the deal: It might have taken you some time to get here. And if this is your first time, it might have taken you significantly longer.
So what’s the problem here?
When it comes to product launches, things are on a tight schedule and budget. In many cases, delays or over expenditures are not an option.
This is why we recommend hiring an external video production company to handle steps 1 through 4 that we saw above.
They’ll help you be more efficient with your animated video production, helping you save precious time and budget in the process. We can help you out here. Contact us and let’s have a chat.
We’re in the home stretch now.
In this section, we’ll look at 10 amazing product launch video examples and what makes them so unique.
Starting with these innovative product launch highlights:
Estimated Pricing: $4000 to $6000 per minute
Brands are in a constant race against time to keep up with evolving technologies that are impacting—or can impact—their business.
By acknowledging this real-life issue right at the start, this 2.5D animation video Broadcast2World made for Align hooks the audience.
It zooms in on how managing the constant change across a company’s IT landscape can be incredibly complex, and how, as a brand, you’ll need a partner who supports you every step of the way.
It proposes Align as the perfect solution to tackle this, discussing how Align’s winning IT solutions and experienced professionals can help accelerate this transformation.
It cleverly uses a single cube to symbolize the brand and its journey. We see the small cube swinging along a rope and navigating complex pathways until it merges into a bigger cube that represents the partnership between the brand and Align.
The bigger cube then effortlessly navigates different environments—from the workplace to the data center to the cloud—signifying the accelerated change this partnership brings.
Another particularly captivating scene of this video shows the cube traveling through a black-hole-like tunnel made of 2D squares stacked one after another at a distance.
As it progresses deeper, it encounters symbols like a lock, shield, and dollar-line graph—each representing the benefits of partnering with Align, such as security, reliability, and cost-efficiency.
The idea of using abstract shapes like a cube or sphere to unfold Align’s offerings was something we incorporated to avoid overwhelming viewers with complex terms or concepts.
Another aspect of the video that helped it grab a place in this list is how this innovative product launch highlights not only the new product or service but also goes a step further to display the credibility of the brand.
It shows how Align has been a trusted name across the industry for over three decades. This approach ensures that even though the offering may be new, the brand’s credibility makes it easier for prospects to make a positive decision.
Now talking about the color gradient of the video—you, as viewers, might have found it fascinating, right?
We decided to use this luminous gradient animation style that’s set against a dark background to constantly keep viewers' eyes on the video. Apart from this, we used fast motion of objects inside the video and a clear voiceover to guide viewers through the video effectively.
Estimated Pricing: $4000 to $6000 per minute
You are in your cozy bed, all cooped up, having the best sleep of your life… and then it hits you—the sunlight.
Isn't that the most frustrating feeling in the world?
IKEA got it and perfectly displayed this annoyance in their mixed media animation video using an animated character struggling with the sunlight seeping through the window.
He moves and adjusts his sleeping position to avoid the light, but the light still keeps following him like a game of tag.
Eventually, the mirrors in the room work their magic and focus the sunlight directly on his face, waking him up.
The video then proposes that yes, light is important but so is darkness.
And then we see a glimpse of a pair of human hands doing the holy thing—closing the blinds and drawing the curtains (or better put, using IKEA Curtains & Blinds).
No dialogues. Just simple text, a character animation, live footage of the hands drawing the darkness solutions, and a real-life view of the entire IKEA room setup. That’s all it took for this clever product teaser video to grab our attention.
Estimated Pricing: $18000 to $20000 per minute
A unified commerce platform that gives customers the personalization of online shopping right in-store. Isn't it a dream for many retail businesses?
With this software product launch video, Salesforce introduced its 'Retail Cloud with Modern POS' that can make this dream a reality.
Using 3D animated UI screencasts of phones and laptops running this platform, the video showcases how Retail Cloud can enhance the shopping experience of your customers from check-in to check-out.
With an enthusiastic voiceover and fast yet smooth transitions, it shows how this software can bring your data, commerce, service, marketing, and loyalty programs under one platform.
Supporting the screencast animations are the inclusion of kinetic typography animations and pictures of real-life people.
When the video discusses what associates and shoppers will get, we experience a zoom-out from what seems like a space filled with offerings from this platform.
The bigger and more emphasized text shows the feelings of the users, like “crave experience.”
On the other hand, the smaller, numerous background features of the platform hanging in the background showcase how all the different offerings of this platform are working together to give users this experience—this feel.
The quality of the 3D animated objects in the video, plus the fast yet effective storytelling, is what makes this video one of the best product launch videos on this list.
Estimated Pricing: $12000 to $14000 per minute
Businesses want to get more with less. This is exactly what Shopify tapped into in this straightforward product launch video to grab attention and introduce its new product—the Shopify Chip Reader.
The video demonstrates, and the voiceover explains, the types of scenarios in which this product can be used as your pop-up gallery, your stand at a trade show, your jewelry shop, your record store—basically as anything and everything a business might need it to be.
The video doesn’t just say this, it shows it using high-quality 3D animations. We get a thorough glimpse of what this chip reader will look and feel like in real life.
To help us better understand the range of its uses, we see swift transitions of the chip reader—from a bag, to a ring box opening with a ring inside, to a record holder.
Finally, we see a hand swiping a card through it and making a payment. This signifies how, with this product, you can make wireless payments with the palm of your hand—meaning you can sell anywhere.
And isn’t that what businesses desire the most—to sell from anywhere?
Shopify truly hits the nail with this CTA!
Estimated Pricing: $15000 to $20000 per minute
This is one of those product launch videos with visuals so captivating, you can't help but watch it until the end.
This Microsoft mixed media video has the right blend of 3D product animations, live footage of people, and screencast animations to showcase the full potential of the product.
The video opens with the slow unfolding of the Windows 365 Link—we see its front, its port panel, and how easy its setup is.
Then comes the fast transition from the sign-in screencast to a room full of servers, showcasing how this product offers cloud-powered performance and limitless scalability.
Aside from the visual display of features, the way the video uses glimpses of real people throughout builds trust around the product.
We see footage of a woman using its passwordless authentication feature and people in Teams meetings getting better video connectivity because of it.
To show that this new product doesn’t disrupt your existing Windows experience—and that it’s still the Windows you know, but without compromises—it includes screencasts of Microsoft PowerPoint, Excel, Copilot, and Teams in use.
This brings a sense of, “Oh yes, we’ve used them—they’re just better now.”
The best part about this product teaser video is how smooth it is. It doesn’t have any dialogue, but the textual animations and background music keep us engrossed.
The music keeps reminding us, “This is what you’ve been waiting for,” and creates a sense of “I need this product”—which is exactly what effective product launch videos aim to achieve.
Estimated Pricing: $2500 to $4000 per minute
Dark circles are a cosmetic problem that's quite common, and there are a lot of products claiming to treat this condition.
To stand out from the rest and present itself as the best solution for this problem, Drunk Elephant took a different route—Ellie's route.
Humans having dark circles is quite common, but using their mascot, Ellie the elephant, as one suffering from them is a quirky video idea.
This 2D cartoon animation video starts with her sitting in front of her vanity, looking at her dark circles under a magnifying glass, sighing about the same.
But we have a hero to save the day—a hero who walks the streets in normal office wear, but when he sees someone in need like Ellie, he heads to a phone booth and transforms into a superhero.
The hero (a bottle of Drunk Elephant's Ceramighty AF Eye Balm) then saves the day by flying through Ellie's window, applying the cream to her dark circles, and voilà, they are gone. The hero is off on his next quest.
The classic cartoon-style storytelling of the product intro video is what makes it so engaging.
The different elements here—like the Henry Cavill Superman-inspired look of the Ceramighty AF Eye Balm, even the loose hair-in-front hairstyle, the thriller music, and no dialogues—make viewers feel like they’re watching their favorite childhood cartoon show, not a product launch video.
Estimated Pricing: $25000 to $35000 per minute
This is one of the best product release videos on the list, and that's because the way it introduces the all-new Apple Mac Mini is quite out of the box—literally.
The small but mighty 3D-animated Mini jumps straight out of its packaging box, does some cartwheels, and turns on like a radio, talking and walking us through all its features.
The selling point of this video is how it's unlike other tech marketing videos—it’s not two minutes of technical jargon, but instead, a humorous one that makes you crack a smile or even laugh with its comical and snide remarks.
Many scenes in the video are great examples of comic timing in storytelling—like when the new Mac Mini sees its old version lying around and leans in: “What's up, old me? Looks like we've changed quite a bit,” or when it says "bonjour" to the desk, sighs at the long email, or shows off a diva-like attitude while being surrounded by other devices.
Now, in this humorous tone, the video never forgets that it’s a product intro video. It uses great-quality screencast animations to show how you can put Mini’s chip to work—like for building your app, managing browser tabs, using your iPhone from your Mac, or using Apple Intelligence to summarize long emails.
The video emphasizes, again and again, the power of this small but mighty device with remarks like “I may be small, but I’ve been doing a lot on myself lately,” and visuals where we see it surrounded by cameras, GoPros, game consoles, and a dozen other devices, saying how it has so much to do.
All in all, the perfect use of 3D product animations, dynamic kinetic typography animations, humorous storytelling, and the star of the show—the diva voiceover—are what make this video one of the best product launch video examples out there.
Estimated Pricing: $35000 to $40000 per minute
Isn’t it a hassle to control cooling?
Most of us keep fumbling with our AC remotes to find that perfect temperature. So, by asking this bold question with bold typography right at the start, the video grabs our attention instantly.
After the question ends, the video zooms out from the live action, and we see the same woman (now as a 3D character) from the start of the video doing yoga in an animated setup with the Samsung Bespoke AI WindFree AC.
We see how the inner and outer workings of the AC, with its AI fast and comfort cooling, provide the ideal solution for our temperature control hassles.
We see 3D product animations of this AC, along with dynamic textual animations demonstrating what its AI comfort cooling does.
The smart use of orange color in the room before the AC is switched on, and it turning blue after the AC is turned on, shows how effective the product is.
Then, the video showcases live footage of the woman moving in discomfort in bed to show how people wake up at night feeling too cold or hot.
The solution to this is shown with the compatibility of this AC with Samsung devices that take in your sleep patterns and regulate the room temperature accordingly.
To show this, the video also displays an infographic of sleep patterns being monitored in the room.
All in all, this video showcases all the features of the newly launched AC—how they work, how they can be used, and who they are for—quite effectively.
Estimated Pricing: $5000 to $7000 per minute
Post-COVID, the way teams around the world connect has changed.
They don't want to go back to the old normal—they want this new normal to stay.
By acknowledging this pressing issue, Logitech and RingCentral immediately grab your attention with this video.
This video uses character animations to show how employees are frustrated with the idea of returning to the old ways of working.
It highlights how Logitech and RingCentral offer a hybrid solution to effectively bring your teams together—wherever and however you want.
It shows characters using various devices from these brands to carry out hybrid communication effectively, featuring AI tools that help people find the best framing in real time, or Logitech earphones that cancel out noise so teams can work peacefully from anywhere.
The fact that every other device in the video is 2D animated—except for Logitech devices like the earphones, webcam, and headphones—clearly emphasizes the product.
Even at the end, we get a 360-degree 3D twirl of the devices, showcasing the full range of offerings.
The standout elements of this video are its character animation, the color gradient, and the explanatory voiceover.
These are what make it one of the best B2B product launch examples.
Estimated Pricing: $3000 to $4000 per minute
Imagine getting the power to instantly shop anything you see. Feels amazing, right?
The video starts with this bold typography animation urging you to think of this scenario. It instantly intrigues your interest and then shows how Amazon Lens helps you do exactly that.
You like something? Just click its picture, and with Amazon Lens, you can find it in the Amazon app. This product can help you make quick shopping decisions on the go.
The short product teaser video uses a mix of pictures, screencasts, real people, vibing music, and an enthusiastic voiceover to perfectly display how you can use Amazon Lens.
For example, it shows a girl, pauses her image, and displays numerous jacket suggestions similar to the one she is wearing on screen.
Or it uses a photo of a chair and highlights every individual element of the room the chair is in that you can find on the Amazon store—demonstrating how you can use Amazon Lens in real-time.
All in all, it's among the best new product launch examples in this list because of how simple, effective, and concise it is.
It uses the right balance of bold text, gradient backgrounds, smooth transitions, real pictures, and 3D movements of phone UI screens.
Lastly, the strong CTA at the end seals the deal. “See it, shop it with Amazon Lens” effectively urges viewers to try the product.
This is also what makes this video one of the best product advertisement videos on the list.
Videos are a great way to introduce your product but the only thing that limits them is their duration. So the best way to go about this is by sticking to the basics.
Focus on communicating your product’s salient features and be as specific as possible.
Turn your product’s USP into a quick conversation that will engage people more efficiently. This approach will help you make every second of your product launch count.
Well just because they work. And here’s how:
Remember being that kid who just wouldn’t leave the TV screen because the cartoon was so interesting?
It wasn’t just you being a kid—animation does that to our brains. Human brains process visuals way faster than text—up to 60,000 times faster, in fact.
Animation taps into that power. It’s colorful, fun, and hard to ignore.
So when you use an animated product launch video, you’re not just showing your product you’re making it impossible for prospects to look away.
Ever noticed how schools use animated videos to explain big, complex topics like how viruses spread or how earthquakes happen?
That’s because animation breaks things down visually, making it easier to digest and retain the information.
It’s the same with products. Whether your product has a complicated feature or uses a new technical concept that’s hard to explain, animation can simplify it all.
It makes it easier for your audience to understand what your product does and why it matters.
Big brands like Logitech, Google, and Microsoft all use animation to explain how their features work. If they trust it, you can too.
Not every brand has a massive budget to hire actors, fancy video production studios, or get expensive gear for their product launch videos.
Animated videos save the day in such cases. With them, there's no need for a big crew—just a good animation video production team or even a subscription to a video animation service will work.
You get a high-quality video without breaking the bank. Win-win!
Your marketing team is already on their toes handling a million things related to the new product launch.
An animated product video can take a lot off their plate because they don’t need to deal with shoots or actors.
They can simply hire a good animation studio, give them the company’s brief on what’s required from the product launch video, and have the final video ready within days.
This means less stress and more time to focus on what’s truly important—growing your business.
Again, it depends on what you’re covering in your video and how you’re covering it.
The animation style used, the type of production company you’ve chosen, and the video delivery time all add up to determine the final cost.
But to give you a ballpark range, most of our 2D animation videos range between $2,400 and $4,800, depending on the complexity of the animation.
For general reference, whiteboard animation is the least expensive, and 3D animation is the most costly.
This sums up the blog. So far, we’ve explored various product launch samples and seen how video animation can give you an edge in each case.
We’ve also taken you step by step through how to create your product videos from scratch—and wrapped it all up with a look at 10 of the best product launch videos ever made.
After all this, our advice for starting your own product launch video is simple: every product launch is your opportunity to stand out in your industry. It’s the literal embodiment of the saying, “first impressions last.”
So it’s crucial that your efforts—from choosing video animation to picking a launch strategy—turn your brand into the next big thing. And most importantly, keep it there.
Make sure you go through these product launch videos to inspire your video idea. Try to take inspiration from the best aspects of each example. But remember—thinking outside the box is also what’s going to make your product launch video stand out.
So, think differently, think creatively, and create a video that makes people curious about your product.
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