On the lookout for some amazing brand awareness examples but short on time?
This video of ours is exactly what can help you. Check out innovative brand awareness video ideas in action here:
As a brand, you strive to grow your company, inspire, and earn the trust of millions to make their lives better.
But how do you get there?
All you really need are two things: brand awareness and customer loyalty.
And there’s a secret weapon you might be missing out on—brand awareness videos.
With well-crafted and creative videos, you can connect with your audience and potential customers, assert your brand’s personality, and stay memorable far longer than your competitors.
Need a little more convincing? Don’t just take our word for it.
Check out the best brand awareness video animations below and see for yourself.
Brand video production helps brands highlight not only their products but also their brand identity.
These videos showcase what the brand stands for—its core values, mission, and unique selling proposition (USP).
Here are some brand video examples that demonstrate how brands use different types of animated brand videos and ideas to capture attention and build awareness.
Estimated Pricing: $4000 to $6000 per minute
Businesses live in the present but build for the future.
But the question is, how do you make businesses aware of a tool that can turn present ideas into future innovation?
Of a space where they can envision their factory of the future? Of a place where they can build the products and services of tomorrow
Most importantly, how do you raise this awareness without overwhelming them with unnecessary complexity or technical jargon?
This was the challenge Siemens faced when they set out to raise awareness about Siemens Xcelerator—a visionary service that uses its cloud-based portfolio of services, products, and solutions to turn ideas into innovation more efficiently.
It allows engineers, partners, suppliers, vendors, and customers to collaborate seamlessly from a single source of truth, anytime, anywhere, on any device.
To bring the potential of this groundbreaking service to life in the most engaging and easy-to-understand way, Siemens partnered with Broadcast2World for this informative content animated video.
We took on the challenge and created a mixed-media video that showcased the seemingly far-fetched digital future in the present.
It combined the power of real human footage, holographic-style animation, and futuristic infographic animations to illustrate a space where innovators envision the next generation of passenger vehicles and the tools that are being used to build a car before it even exists.
The reason for showcasing this futuristic setup and the innovative projects of visionaries was to demonstrate that when you equip your teams with the best tools and technology—like Siemens' Xcelerator—they can build the products of tomorrow.
The futuristic appeal of this video, how it doesn't push your viewers to make a purchase but instead lets them in on your key message or value and creates curiosity about the brand, is what makes it one of the standout brand awareness ads examples in this list.
Estimated Pricing: $5000 to $7000 per minute
For healthcare brands, building brand awareness and, even more so, brand credibility is very important.
When people trust you with their health, they need to know more than just what you do; they need to understand your values, mission, and what you stand for.
This is what Bluescross recognized and used to strike an emotional chord with viewers through this animated cartoon video.
Starting with the catchphrase “Today We,” the video tells or rather visually showcases Bluescross’s impact from a child's nursery to the ER and medical classrooms.
Each passing scene illustrates how the brand uses technology to ease the worries of a young child's parents, help customers save thousands of dollars on healthcare by comparing costs for the same services within the city, invest in training programs to tackle nursing shortages, and ultimately, improve patient health while making care more affordable.
The short video uses the metaphor of a child fixing a tower of shapes to symbolize how Bluescross is working to fix the bigger picture of healthcare.
The impactful ending reinforces that their efforts are not just for today—they understand that it takes more than a day to create lasting change.
By incorporating a calming voiceover, emotional visual storytelling, relatable characters, and addressing real problems and facts as they are, the video helps viewers resonate deeply not just with the story, but also with the brand itself.
This 2D animation video is one of the best brand awareness examples that use emotional relevance in storytelling to hook the audience.
Estimated Pricing: $4000 to $6000 per minute.
This simple yet effective brand video feels as refreshing as the first sip of Coke.
With each sip, you not only experience the classic tingling sensation of the drink but also see how Coca-Cola, as a brand, values differences.
The catchphrase "A Coke is a Coke" and the smooth transitions take us on a journey where Coke passes through different hands—people of various age groups, genders, opinions, and occupations—yet remains the same Coke.
The brilliant use of storytelling, diverse camera angles, and multiple voice artists to highlight these differences, along with a seamless background score, effectively showcases how Coke brings everyone together.
Not only does the video emphasize storytelling, but it also cleverly incorporates the brand's signature red and black colors on screen, featuring different human and animal characters with their unique attires.
The final scene, where the crowd gathers to form the word "together," signifies how Coca-Cola embraces differences and unites people.
In a world where inclusivity matters more than ever, showcasing how your brand values diversity isn’t just meaningful—it’s a strategic way to stay relevant.
And Coca-Cola does this brilliantly with this video. Thus, it is one of the best brand campaign videos on this list.
To check out more emotional videos like this one, exploring our brand film examples blog would be a great choice for you.
Estimated Pricing: $2000 to $4000 per minute
Simply saying, "We invest in life-changing, innovative companies" is too ordinary.
So, Google Ventures decided to create this energetic and engaging mixed-media video to take us on a tour of the groundbreaking ventures they’ve invested in—from Carbon 3D to Farmers Business Network, Airware, Slack, and more.
A seamless blend of pictures, graphs, typography animations, 2D animations, live footage, and distinct brand color collages for each company beautifully showcases how these ventures operate and how GV is shaping the world through its innovative investments.
By highlighting the success of the companies associated with GV, it strengthens GV’s credibility in the market. Not that the Google name alone doesn’t carry weight, but this video makes GV’s potential even more apparent.
For brands or innovators seeking GV’s investment, this video offers a glimpse into the incredible ecosystem they could be part of. It is truly one of the best brand awareness ad examples in this list because of how impactfully it opens up avenues for more amazing businesses to become part of GV.
Estimated Pricing: $3000 to $5000 per minute
Self-driving vehicles and the technology related to them fascinate people more than ever. Safe navigation with them remains a topic of debate for many.
Qualcomm understood this and decided to dissect the topic before explaining how it is making a breakthrough in this industry through this video.
First, by introducing a simple 2D animated cartoon character of Radhika Gowaikar, Systems Engineer, Senior Staff at Qualcomm Technologies, and using her original voiceover and expertise, the expert testimonial video begins by discussing what it takes for a car to safely navigate the world, why difficulties exist, and how Qualcomm is using AI to solve them.
By visually replicating what Radhika explains through animation and ensuring smooth synchronization between visuals and audio, the video keeps viewers engaged.
The smart use of their engineer’s expertise not only showcases the brand’s technical finesse but also establishes it as a valuable resource for industry leaders.
Using motion graphic animation, text, music and sound effects, and infographics, the video presents the complexities of navigation systems in a way that keeps the audience informed without overwhelming them.
Estimated Pricing: $5000 to $7000 per minute
It's an era of socially responsible brands—brands that not only care for the environment but dare to change their ways to show this care in action.
EDGE understood this. It acknowledged that almost 40% of global emissions come from buildings and construction.
It stated how the real estate industry needs to revolutionize, going beyond existing sustainability methods, taking that extra mile, and striving to be net zero.
Using this brand awareness video, EDGE showcases its new brand voice to the masses—a voice that presents it as a brand willing to ensure that every single building it develops and redevelops moving forward will be net zero.
But sustainability talks can be boring, filled with the same old discussions and stats. This is why the visual storytelling in this video is a major factor in keeping viewers engaged.
The quirky and enthusiastic voiceover, combined with kinetic typography animations, pictures, moving collages, 2D animations, statistics, and live footage, makes the message compelling.
The cool and bold way the brand visuals represent that it’s not just talking about usual environmental stuff—by breaking the picture of a live volcano in two, scraping over the picture of an ice avalanche, and crushing the footage of burning forests into a ball—was amazing.
Another small but great detail in the brand video is how it visually represents the phrase "going the extra mile." The symbolic long stretch between MIL______E illustrates how the brand is taking the leap—the extra mile—to make net zero happen.
Ending with a visual CTA (Call to Action) of an EDGE phone message stating, "Are you in?" the video seamlessly draws viewers into the mission. Before you realize it, you’re not just watching—you’re part of the plan, the movement, and the brand.
And this is why I see this video as one of the most brilliant brand awareness video ideas in action. It effectively states why brand video is a powerful marketing tool.
Estimated Pricing: $15000 to $20000 per minute
Feeling like you are watching a live masterpiece being created on screen—a painting of sorts—and then, to top it off, your ears are graced by a calming orchestral-style song that lulls you into ease.
But that's where Adobe plays. It doesn't just give people an anthem to hum along to; it doesn’t just use visuals to showcase its features or demonstrate what it can be used for. It uses a compelling story to convey its values, subtly yet boldly setting its mission.
The zoom-in on astronauts floating in the sky and then zooming out to a poster being created on Adobe—the poster reading Make Art, Not War, subtly stating its stance on peace.
Then comes the visual ride through its other features— the shift from PRIDE imagery to Malala’s, the transition to the burning infrastructure on a polar bear’s back, and saving the file as Save the Polar Bears.
All these symbolic visuals greatly display what the brand wants viewers to associate it with—a brand that provides creativity for all.
To bring this magic to life on screen, a dynamic blend of colors and transitions—sometimes fast and energetic, other times slow and hypnotic—combined with cartoons, live footage, and unconventional camera movements, all seamlessly worked together.
The way the brand takes a stance on pressing global issues positions it as highly relevant—making people more eager to associate with it. A smart way to keep reinventing its brand voice and staying relevant is exactly what Adobe achieves with this video.
The way this marketing video strives to create an emotional connection with the audience is what makes it stand out among the best brand campaign videos in the industry.
Estimated Pricing: $5000 to $7000 per minute
The last thing you want to face when you reach your vacation accommodation is the door not opening for you—the discrimination you might face.
But it's a scenario that does happen and can happen to you. As a brand, Airbnb understands this and uses this video to showcase what discrimination looks like on its platform and what they are doing to combat it.
Acknowledgment is the first step toward reform or revolution, and as a brand addressing an issue, Airbnb stands out from the rest.
To make the best representation of a sensitive subject like this, what you say and how you say it matters.
By using 2D animated characters and a sincere voice, the video highlights how the brand is trying to understand the complexity of the problem, how it has partnered with civil rights groups and privacy organizations, and how it has developed entirely new processes to tackle this issue.
The visuals of different hands knocking on doors or ringing doorbells, the zoom-out shot of various people standing before different doors—some opening and welcoming them in, while others remain shut—effectively highlight how the brand is pinpointing where discrimination might be happening.
The transition from the upset woman standing outside a door that didn't open to later appearing inside a window as a source of information illustrates how the brand is working to understand and address discrimination.
Now, sharing our data and personal information can be worrisome for many people. The video eases this concern by symbolically representing data as small cubes merging to form a larger cube, protecting a lock-like structure inside it.
After processing all this information, the video returns to the same woman knocking on the door—only this time, it opens. In the end, it shows her relaxing in her Airbnb.
Starting with a problem, hustling for a solution, and demonstrating the end result of turning an unfair situation around—an amazing way to position your brand as a socially responsible one.
This aspect is what grabbed the Airbnb example a place in the best brand videos list and this is what you should also keep in mind while creating a brand video.
Estimated Pricing: $2000 to $4000 per minute
You don’t always need a product explainer video to talk about your brand. Sometimes, dreamy montages like this one from Salesforce make amazing brand awareness examples too.
This 2.5D animation video captivates our attention and takes us on a visual journey—from a starry night in a jungle to office meeting rooms.
It shows how people bring buildings (a metaphor for ideas) together with a rope and use tools to easily navigate through difficult terrain—not just choosing between staying true to the core or embracing innovation, but choosing both.
It subtly illustrates how Salesforce enables them to do all that. How it does not let them be overwhelmed with mail after mail after mail, not letting tech and innovation weigh more than human resources on the scale, but instead balancing CRM with employees to achieve equilibrium.
And at the end, it again takes us back to the jungle, under the starry night. We see the characters sitting by the fireplace under the starry night of innovation.
Then, there’s a transition to the morning sun that leads to Salesforce—a great way of showing how this tool helps people relax and makes their work easier.
Wrapping offerings in complexities isn’t always the way to promote them. Salesforce understood this and used magical animated visual storytelling to showcase the same offerings—but differently.
Now, the beautiful starry night and the brand’s propositions are forever etched in the minds of viewers.
Estimated Pricing: $12000 to $15000 per minute
Collaboration in real-time is the need of the hour for teams across the globe.
Taking this pain point into consideration, Microsoft used this 3D animation video to introduce Microsoft Teams as the latest tool that makes this happen—and makes it happen seamlessly.
The video uses dynamic text to emphasize how earlier work used to be—You do your bit, and I'll do mine.
But now, this has changed. Then, like a beautiful puzzle coming together, we see pieces fitting in and forming the interface of Teams, showcasing features like Activity, Chat, Meetings, and Calls.
We see a screencast animation of a Microsoft document open, with real conversations happening in chat boxes.
But the catch here is that these boxes are not just talking to the participants of the work but to us, the viewers.
In the next scene, we see an Excel sheet, and again, a message appears for us in one of its columns. Then, we see amazing 3D graphs in the sheet before it transitions to PowerPoint, where we see conversational slides.
]The scene then shifts from abstract shapes to real one-on-one meeting footage between two people, where these tools are actively being used in the background within Microsoft Teams.
This effectively showcases the real-time usage of the tool for seamless collaboration.
The way this video, without using any voiceover, conveys so much within a minute while keeping viewers hooked is an amazing feat.
Another impressive aspect of this video is how it incorporates Teams' colors and Microsoft tools' logos.
Like Microsoft, you too can create effective brand videos—you just need to smartly use your branding kit for your video marketing strategy.
First of all, a brand awareness video is not a commercial. Its priority is not to drive up sales for your product or service.
A brand awareness video asserts your presence in the market by showing what you stand for and why you even exist.
It's almost like an inspirational type of video, but it's made for brands.
A picture says a thousand words.
A video usually has at least 30 frames per second! You do the math (no seriously, I am terrible at math).
The market right now is oversaturated and generally leaves consumers overwhelmed and cynical.
But when you use video—especially an animated brand awareness video—you cut through the noise.
Not only does animated brand awareness videos make your brand stand out, but it also engages your viewers; and most importantly, makes sure viewers remember your brand story long after they watch the video.
Branded videos are excellent for creating the emotional impact needed to humanize your brand and build trust.
This trust is essential if you want your company to grow and reach out to more potential customers. Customers want a brand that understands them!
According to WebFX, nearly 90% of businesses believe that video marketing has increased their brand awareness among audiences.
Now that we’re talking about branded content, here’s a blog giving you a short course on how to use branded video content to generate sales. Give it a read!
Now that you know the true potential of brand awareness videos, here’s what you need to keep in mind when making your own creative brand videos:
✅ What are Your Brand Objectives?
You need to figure out what your brand video will aim for before you plan a storyboard for it.
Basically, a great brand video is somewhere between an advertisement and a cinematic short film.
Chalk out what your goals for the video are going to be, and put tangible and specific expectations behind them.
If you want to reaffirm the pre-existing customer loyalty and return to the limelight again, consider documenting the history of your brand, your humble beginnings, and how you have consistently provided quality service through different channels, including a client portal, that they know and trust you for.
Meanwhile, if you’re a newer brand, decide on what statement you want to make in the vast corporate sea.
✅ Who is Your Brand Market?
Conduct surveys and trial runs of your brand content to a target market.
A target market is meant to represent a fraction of your total audience, encompassing the major demographics and personality types.
Your next step is to appease this group, as they represent the majority of your customers.
Remember that extensive questioning and critique will lead you to make better content overall.
✅ What Brand Launch Video Style Should You Pick?
Depending on your budget, you’ll need to choose between the medium you want your video to be filmed on, i.e. live-action, animation, or a combination of the two.
Animations are especially good at conveying subtle visual messages with the least amount of effort, keeping things concise and informative. Either option is equally viable.
And always remember that less is more. If you plan your video thinking that some people might watch it with no sound, you’ll start to incorporate more visual storytelling.
You can use videos from other brands in your domain for inspiration.
✅ What’s Your Brand Story?
With the technical aspects aside, you’re finally in control of your content!
Free yourself to be as creative as you can get, but keep your goals and target audience as guidelines.
The most well-shot and cinematically brilliant video will get no views if no one sticks around to watch it, let alone talk about it.
Plan out your script and storyboard, and create a world with believable characters and situations that will draw people in.
The more your brand videos showcase relevance, the more viewers will relate to them and trust you to offer them valuable service.
When it comes to a successful brand video script, remember that leaving an emotional impact on the viewer is key to making your company memorable.
However, find a proper balance between emotions—don’t be too farcical or melodramatic!
To do so, you can explore different brand video examples in your industry and draw inspiration for your script.
✅ And Action!
Producing an animated brand awareness video is certainly not a job for just one man.
So, do not be afraid to outsource. A competent team of animators or a production crew will bring your ideas to life.
Proper cinematic direction and an inspired art style will ensure your brand video will be memorable.
With billions of hours of content available online, it certainly does not hurt to stand out from the rest.
Edit your brand content to trim off everything that you do not require. Clever transition tricks and music are a few of the ways you can individualize your content.
✅ Promote Your Brand Video!
You are finally ready to show your brand off to the world, and everything it encapsulates.
But simply sharing it on your Facebook profile will not do the trick. YouTube, LinkedIn, Instagram, and other social media platforms can get overwhelming if you let them.
For this reason, focus on promoting your content on the platform you find most of your audience active in. Even buying ad-space will not be a bad idea.
Apart from these examples, here’s another list of amazing top animated brand videos you can check out for more inspiration for your marketing campaigns.
A brand awareness video has become a breath of fresh air for both the brand and the consumer.
As people become more cynical and distrustful of the myriad of faceless corporations, good brand content helps your audience emotionally connect with you, builds trust, and expands your reach.
Therefore, a brand awareness video is the perfect opportunity to showcase your brand’s value and personality and bring it to life in a highly competitive market.
Take inspiration from these amazing brand awareness video ideas and start creating something curated for your target audience—bringing the magic of your brand to the screen!
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