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If you're in a hurry, feel free to check out this video for the Best Cartoon Explainer Videos to look for:
But if you're willing to dive deep into the world of Cartoon Explainer Videos, this blog is just the thing you're looking for.
Let’s get down to brass tacks and enjoy some of our personal favorites!
This video by Community Futures is a great example of how you can make your cartoon explainer video more relatable.
By all means, we're not trying to take attention from the masterful script and its amazing execution.
All we're trying to say is that the characters allow you to put yourself in their shoes and really connect with the message.
This video by Ritz-Carlton is a great example of how you can use cartoon animation in your brand videos.
The industry they work in revolves around humans.
That reason alone is more than enough for the company to have a human touch in their videos.
But even if you don't consider that, the message is one that is definitely empowered by the characters.
This animated cartoon video is a great example of how social media videos should be.
It has all the ingredients needed to make a video viral. It is catchy, and share-worthy, and it has an important message.
If your business wants to generate brand awareness, a video such as this one would be great for you!
Why cartoon animation for this, you ask?
Because of the emotional connection it brings to the table.
You need that if you're telling a message like this one.
This video by Dropbox is a great example of how cartoon animation can simplify your story—even if you have a SaaS product.
While the humor certainly helped in holding your attention, the visuals took the leadstage.
This cartoon explainer video by Crossover Health does a great job of bringing the human side of their business forward.
It does not talk about the procedures, or the costs involved.
All it does is portray the company as welcoming and its services valuable.
This video by Planswell does a great job at humorous wordplay as it's titled, "Rich Your Moon".
It shows how finance doesn't always have to be the mysterious, complex industry it is.
Sometimes, it is okay to have a simple message that everybody understands.
This video by Monetha.io shows how even the most complex concepts can be made easily understandable with cartoon animation videos.
Sure, you could use whitepapers like free ebooks to explain everything but to get them to read whitepapers, you need to rope them in.
And that is what these videos help you do.
A fantastic, well-scripted cartoon explainer video for Erie Insurance.
Notice how the art style, while still being somewhat light and cartoony, doesn’t distract from the stories, mood, and overall message.
We also must point out how effective this video is because it utilizes the power of storytelling through first-person testimonials.
It’s immediately arresting and gripping, and feels personal, like an old friend telling you about an important moment in their life.
The reason this works so well is because, aside from being compelling and emotional, it humanizes the brand, and builds a sense of trust with the viewer that lasts long after they’ve watched it.
“Using AI and blockchain to improve supply-chain logistics.”
Just reading that sentence probably baffled, confused, and/or bored you.
And that’s even assuming you understand this complex world.
This cartoon explainer video is another great example of how a well-written script and concept, paired with visually stunning animation, can make even the most dense and complex topics accessible and interesting.
Credit Karma is a service that helps people fix bad credit scores.
It’s a topic that is both complex and somewhat embarrassing for many.
So this cartoon explainer video used the tried-and-tested testimonial.
A customer talks frankly and honestly about his journey through bad credit, being relatable and sympathetic.
This establishes the personal, human side of this service, helping real ordinary people.
One of the great things about animation is how you can illustrate ideas and concepts in innovative ways.
For example, Facebook’s reporting system for offensive content, depicted as people walking through a park on a nice day.
Rather than going into technical details and tediously listing features, the video uses a simple analogy to explain how their community standards keeps users safe and happy, working unseen and behind the scenes.
Here’s another great example of cartoon animation for explaining complex topics in a way that not only grabs and holds the viewer’s attention, it makes the experience enjoyable and fun.
Sendgrid streamlines and simplifies your email workflow, helping you focus on what’s most important.
If you look closely, you’ll notice that the visuals and elements in this slick video help to emphasize and reinforce this message, complementing the script perfectly.
The end result is a pleasing and memorable impact that really lasts in the minds of the audience for a long time afterward.
Is it the clever, relatable script? Is it the lush, colorful visuals?
It’s both together, and the whole is greater than the sum of its parts.
Also see: What makes animated cartoon videos relatable and how to use them?
That’s the power of storytelling, especially when combined with imaginative animation.
It’s hard to overstate how powerful this formula is, when done right.
No wonder, then, that companies of all sizes in just about every industry, are incorporating animated video and storytelling into their marketing strategy.
What about you?
Are you still on the fence about animated storytelling?
Not sure how to get started?
Drop us a line today and let’s chat about the possibilities that await you and your business!
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