| You’ve built an amazing SaaS product—but how do you explain it in seconds? In this blog, we’ve curated the best examples of high-converting SaaS explainer videos—from product walkthroughs to story-driven animations—that show how leading brands simplify complexity, drive conversions, and build trust. If you're exploring video animation for SaaS products or want to improve your SaaS video marketing, these examples will show you what works and why. Whether you're in fintech, health-tech, or cybersecurity, these standout software explainer videos are packed with inspiration for your next move. |
Based on a recent study, by the end of 2026, you'll see nearly 99% of businesses using at least one SaaS solution. Whether it's banking, finance, insurance, or any other sector, SaaS is, and will continue to be, more prominently involved everywhere.
In such a scenario, SaaS companies will continue to roll out new products, but if the product isn’t clear, users will inevitably move on to the next option.
As a SaaS company, you might spend months in development—but if your vision, story, and offering aren't clear to the end user, even your best product can get overlooked. To avoid this, you should consider using SaaS explainer videos. They're powerful marketing tools that help your potential customers easily understand your offerings.
In this blog, we'll dive deeper into what they are, why you should use them, and share some stellar SaaS explainer video examples to inspire your next video project.
SaaS demo videos do more than just explain—they convert. Here's why top-performing B2B SaaS product videos are a must-have in your marketing strategy:
Whether you're looking to onboard new users with SaaS onboarding videos or win over skeptical buyers, the right SaaS video animation can make your product impossible to ignore.
For instance, if you are a nearshore software development company, animated demo videos can help clearly showcase your software solutions to clients across different regions, bridging language and cultural gaps while highlighting your technical expertise.
If you're looking to understand how these videos actually drive conversions, here’s how SaaS marketers use animation to increase sales.
SaaS explainer videos are short videos designed to illustrate complex software solutions in a clear and concise manner. For B2B businesses in the SaaS industry, decision-making processes involve multiple stakeholders and can extend over longer cycles.
To navigate these longer cycles, many teams also work with a B2B SaaS marketing agency to better support their video strategy.
SaaS video production serves as an essential tool in this process by not only explaining the product but also highlighting its relevance and value to B2B clients.
Check out the SaaS video productions below to better understand the effectiveness of such videos.
Industry: Healthcare
Use case: Product Demo Video
Why the brand made this video:
Broadcast2World made this video for the brand to introduce Corridor Episode IQ and explain how it helps clinical care teams. The brand wanted this video to get more prospects to schedule a demo.
Video style and storytelling specifics:
The video follows a straightforward product demo storytelling approach. It starts by discussing the product upfront and doesn’t spend the first half building around the pain point.
Using angled 2.5D office setups, it smartly highlights the smooth interaction between the clinical care teams and the tool in a single frame. The satisfied expressions of the character animations while the interaction happens testify to the tool’s efficiency.
2D screencasts are a big part of the video, and they are used to familiarize you with the product interface. The clicks and zoom-ins happening inside them are there to make you feel like you are interacting with the product firsthand.
Why this video works:
It works because, along with giving you a product walkthrough, it highlights the practical benefits of the product for clinical care teams. For each beneficial feature, it presents a whole example scenario and not just explains it but shows it using detailed screencasts. This use makes the video stand out among the other best software product videos on the list.
Industry: Enterprise Software / Open-Source Cloud Infrastructure
Use case: Brand Awareness Video, Product Marketing Video
Why the brand made this video:
The brand wanted to show how running your SaaS company is never easy, especially with the changes the cloud has brought. Using this video produced by us, they explained how partnering with SUSE allows businesses to use open source without the usual complexities and chaos.
Video style and storytelling specifics:
The 2D character animation video follows a metaphor-driven problem–solution storytelling approach. Here, it draws parallels between the uncertainties the character faces while parkouring through tough terrains and the constant problems businesses face in their operations.
The minimalistic animation video uses weirdly proportioned character animations with tiny heads and long limbs throughout the storyline to make the technical discussion around SUSE feel lighter and easier to understand. The simple characters also make the technical product feel less intimidating.
Why this video works:
Using changing POV shots, the SaaS business video lets you experience exactly what the character is facing—it makes you seek a solution to it. While pitching the solution, the organic use of numbers and percentages stating SUSE's efficiency works wonders in making the product seem credible. The best software advertisement examples always leverage such credibility.
Industry: Work Management and Project Management Software
Use case: SaaS Video Ad, Product Marketing Video
Why the brand made this video:
The brand made this short explainer video to introduce Monday.com's intuitive work management platform.
Video style and storytelling specifics:
The video follows an empowerment-focused storytelling style to make the users feel that Monday.com puts them in charge.
It makes use of a mixed media animation approach, merging live-action footage of the exterior workspace with a shift to 2D screencasts showcasing various possibilities of using the tool. Brands use this mix to show the authenticity of real life along with the clarity of visual explanation of the tool.
Also, to make the technical message easy to take in, the video sticks to a minimal, medium-contrast palette throughout.
Why this video works:
It uses bold kinetic texts to constantly re-emphasize the USPs of the tool, while the screencasts give visual proof of its efficiency. Toward the end—when viewers are mentally deciding whether the tool is worth exploring—it provides social proof of the current user base. This step nudges prospects toward a positive decision.
Industry: Cloud Storage and Productivity Software
Use case: Product Feature Announcement Video, Product Feature Explainers
Why the brand made this video:
It made this SaaS animation video to introduce a new feature of Dropbox Dash that lets you search images, videos, and also create content quickly.
Video style and storytelling specifics:
This video works on a promise-and-proof storytelling style. It first introduces one product feature using bold, brand-colored text, and immediately after that shows screencasts or 2D animations wherein the feature is in action. The sequence repeats multiple times to keep the explanation of the new features clear, structured, and easy to follow.
To simulate real product usage, the video also uses elements like a blinking cursor sign after every text, as it makes the interface feel more realistic.
Why this video works:
It uses a UI-driven transition technique to make it feel like you are actively interacting with the product. For each feature’s visual explanation, it zooms in to highlight the user requirement and zooms out to showcase the tool solving the problem. To keep the visual pacing lively and prevent the video from feeling slow or monotonous, the video also uses engaging background music.
Industry: HR, IT, and Finance Management Software
Use case: Product Awareness Video, Lead Generation Video
Why the brand made this video:
It made this video to highlight how Rippling is the one tool global teams need to manage their HR, IT, and finance.
Video style and storytelling specifics:
This mixed-media video uses a persuasive style of storytelling to position Rippling as the best alternative to current employee management systems. It uses simple 2D animations of work tabs to show how inefficient the current setups are. It also has scenes with 2D screencasts that give a glimpse of what the tool can do.
It perfectly utilizes visual dramatization to show the solution as a breakthrough and not just another tool. For instance, in scenes like the screen cracking and the Rippling logo appearing in a shining aura.
Why this video works:
To strengthen brand credibility and make the product seem like a major upgrade, not just a small improvement, it effectively uses bold kinetic text about product USPs with large multipliers like 20x and 100x. It also incorporates unexpected elements—like the live-action meme—that make the video message stick in viewers’ minds.
Industry: Scheduling and Productivity Software
Use case: Product Demo Video, User Onboarding Video
Why the brand made this video:
It made this video to introduce Calendly as a solution to common meeting scheduling problems and to show viewers how to use it.
Video style and storytelling specifics:
The 2D animation video uses problem–solution-based storytelling followed by a demo-based explanation of using Calendly. It follows a minimal and neutral color palette and displays clean email interface windows throughout. The simple screencasts familiarize you with the product interface, while the voiceover gives you a simplified breakdown of the product usage.
You'll also notice the use of a simple circle character used to build relevance with the user. The use of such playful animated shapes makes the product feel lighter and more approachable. Because these characters don’t have many details, they also don’t distract viewers from the main product workflow explanations.
Why this video works:
It works because it provides a comprehensive look into Calendly solving scheduling conflicts for both individuals and teams. Each feature of the tool is explained in an easy-to-understand manner with the help of minimal visuals and simple UI screencasts. All in all, this video shows how SaaS demos with simple elements can effectively explain a product or offering.
Industry: Global HR and Payroll Software
Use case: Product Overview Video, Brand Introduction Video
Why the brand made this video:
It used this video to introduce Deel as a global platform that brings HR and payroll tools together for teams around the world.
Video style and storytelling specifics:
The minimalist 2D motion graphics video uses a direct product pitch storytelling approach, wherein it starts discussing what Deel is from the very initial seconds of the video. The brand intro is then followed by social proof and then a discussion of product capabilities.
The video uses clean typography to explain each of these segments, as the video has no voiceover. Sometimes these texts appear highlighted to visually reinforce the message. Multiple screencasts are also used in some scenes just to show users how this tool brings the power of HR and payroll software in one place.
Throughout the video, you’ll see many flat design elements with a grain texture overlay. This animation technique adds design depth to these flat elements and increases visual interest in the video.
Why this video works:
It mostly works because of its straightforward approach to communicating what the product does. But the part that works best is the social proof segment, where it boldly highlights that 25k companies are already using it. This, along with the use of those famous brands’ logos passing by the screen, assures viewers that the product is already widely adopted and reliable.
Industry: RetailTech
Use case: Product Introduction Video
Why the brand made this video:
Salesforce created this video to introduce Retail Cloud, the first-ever unified AI-powered cloud-native POS system built on AI CRM.
Video style and storytelling specifics:
The video uses a rhetorical Question-led Problem–Solution storytelling approach to make Salesforce POS appear as the hero in the whole narrative.
It uses 3D animated elements and software UI screencasts to simplify product feature explanations and make the product feel more interactive. Most 3D elements in the video appear at slanted angles, which helps naturally draw the viewer’s eyes toward the product highlights.
Apart from these elements, text is an important aspect of the video. It re-emphasizes the product features listed by the voiceover. In some scenes, texts of different sizes, opacity, and spacing appear at once to make complex product capabilities easier for viewers to understand. These variations create hierarchy, depth, focus, and clarity.
Why this video works:
Using the screencasts, texts, and the hovering mouse movements, the video gives you the feeling of seeing the ideal solution being built right in front of your eyes. It also effectively emphasizes multiple product capabilities toward the end using a dynamic text swap animation technique.
Industry: Productivity and Collaboration Software
Use case: Product Demo Video, Feature Introduction Video
Why the brand made this video:
It made this video to explain how prospects can onboard their hires efficiently using Notion Agent.
Video style and storytelling specifics:
This 2D screencast video follows a simple prompt-to-outcome storytelling style. It perfectly mimics a real user interaction by first zooming in on the prompt being typed and then showing the tool-generated results. The zoom-in action helps direct the viewer’s attention to an important action, and the zoom-out introduces the product interface to viewers gradually.
Why this video works:
Its simple-paced 2D screencast animation gives users the whole feel of the tool. Small details like the mouse maneuvering through the outcome window and scrolling up, down, or sideways make viewers feel like they are exploring the ins and outs of the tool personally. This familiarity and ease of use nudge viewers to give the tool a chance.
Industry: Creative AI Software / Generative AI for Design
Use case: Product Introduction Video, Feature Demo Video
Why the brand made this video:
It made this video to introduce Adobe Firefly as the next evolution of creative AI. It also used this video to explain how the tool works in real time.
Video style and storytelling specifics:
This mixed-media video uses a storytelling approach that delivers a rapid-fire feature showcase. Using fast typography animations, prompts are shown being typed in, and the respective feature is discussed through an example. The texts make it easier to understand the weight of work that can be done by the tool.
In many scenes, behind the prompt bar there is a grid of different AI-generated images, real pictures, and 3D videos. The video uses them to highlight the variety of outputs the AI can generate.
Why this video works:
It shows the real-time interaction of a user with the results after the prompt outcome appears. It also uses a nested feature demonstration approach, showing smaller supporting features—such as the video resolution selection option—within the workflow. This helps reveal product depth without overwhelming the viewer.
Industry: Sponsorship Management Software
Use case: Product Introduction Video, Explainer Video
Why the brand made this video:
Sponsorium sought our services to create this video to highlight the problems that come from sponsorship management. They wanted to introduce their sponsorship management software as a tool that helps ensure that the projects you're passionate about don't come to a halt just because of a lack of funding.
Video style and storytelling specifics:
This video follows an aspirational problem–solution storytelling approach to position the tool as something that brings prospects’ visions into reality. It uses 2D characters in different thematic event settings like concerts or games to demonstrate relevant scenarios where sponsorship makes a positive impact.
It shows the interaction between these 2D characters and data visualization infographics to help viewers see how people aspire for more in terms of sponsorship management and how Sponsorium can help with that. These characters are shown floating while these interactions happen. This is done to guide viewer attention to the data and help them visualize the invisible processes.
Why this video works:
It is one of the best SaaS video ads on this list because of how it visually presents the tool as a superpower. The emotional payoff and recognition shown after acquiring and using it makes its value clear to viewers. The final social proof of the 400+ brands currently using it solidifies viewers’ trust in the tool. This makes them more likely to give the tool a chance.
Industry: Cloud Communications, Software Technology, and Telecommunications
Use case: Product Explainer Video
Why the brand made this video:
Vonage made this video to explain how the Nexmo API platform delivers powerful SMS and chat solutions, along with a deeply rich programmable voice experience worldwide. The video highlights how this solution is appreciated by customers.
Video style and storytelling specifics:
It uses a scenario-driven problem-solution storytelling approach, wherein it first establishes the current world scenario, highlights the need for change, and introduces the tool as the “change enabler.”
It utilizes highly expressive 2D characters, their dramatized movements, and dialogues to establish what customers expect from digitally savvy companies. These characters, with their unusual blue, red, and purple-colored skin, make them neutral and universally appealing to different types of prospects.
The video utilizes the right mix of 3D animations, 2D motion graphics, and text labels to introduce Nexmo and explain what it helps with. It uses different animation styles to clearly differentiate between the product demonstrations and the example storyline.
Why this video works:
It uses engaging SaaS motion graphics to tone down the monotonous technicality of Nexmo’s offering. Using the example scenario of a customer booking a cab service, it also shows how the API makes the communication involved here seamless. The use of holographic infographics to show the backend of the app communication simplifies the backend working of the tool.
Industry: Social Media Management Software / Social Media Marketing Platform
Use case: Product Explainer Video, Product Introduction Video
Why the brand made this video:
It used this video to introduce Hootsuite as one easy-to-use platform that lets you schedule content across social networks, integrate with existing tools, find new customers, boost popular content, and analyze performance.
Video style and storytelling specifics:
This 2D motion graphics video uses a FOMO-driven storytelling approach, making all brands want to join the social media party. For social media marketing for SaaS, it uses wit and humor to introduce Hootsuite as the solution. Using a mix of hypnotic motion graphics and infographics, it helps guide viewers through the process of using the tool. With very simple screencasts, it gives a basic look at the interface of the tool and its features.
Why this video works:
The way it uses the 2.5D hand to go through each offering of the tool, from content scheduling and creation to analytics, gives users a firsthand experience. This, along with references to internet culture throughout the video, like the use of a cat wearing filters, subtly establishes the product as an approachable one for prospects.
Industry: Workplace Collaboration Software / Team Communication Platform
Use case: Product Explainer Video, Brand Positioning Video
Why the brand made this video:
Slack used this video to promote itself as a tool that is just like email, but better. Using the video, it explains how it gives you more transparency and accountability in communication.
Video style and storytelling specifics:
This video uses abstract visual storytelling with metaphorical 3D animations. It uses visually and cognitively engaging motion of colorful balls along paths to explain the offerings of Slack. This technique allows viewers to understand the intangible concepts related to any SaaS product easily and instantly.
Along with this, the video also incorporates clever branding elements, such as the ending where the balls travel through crevices to form the Slack logo. Such memorable scenes are used by the best SaaS explainer video examples to reinforce product identity and improve brand recall.
Why this video works:
The camera angles make viewers feel like they are traveling along with the 3D balls. The dynamic, easy-to-follow movements make information about communication channels, threads, and integrations easy to take in. The simple nature of the shapes ensures that any technical information doesn’t overwhelm the viewer.
Industry: Cloud Communications Platform and Email API
Use Case: Product Explainer Video, Product Marketing Video
Why the brand made this video:
It made this video to introduce Twilio SendGrid, showcase its intuitive design, and explain how it can elevate your email.
Video style and storytelling specifics:
This 2D animated video uses an empathy-driven narrative storytelling approach. It employs immersive dramatization to echo the stress and chaos faced by employees while managing the modern workload. Such relevance is used in the storyline to make viewers empathize with the struggling character in the product’s absence and feel relief when seeing the ease brought by the product.
The use of faceless characters also adds to this. These characters don’t have specific facial expressions, allowing viewers to imagine themselves in their place. Their use here, as in other best SaaS ads examples, ensures that they do not distract viewers from the problem-solution journey.
Why this video works:
Using color as an emotional signal, the video establishes a dramatic before-and-after effect of the tool. Dark blue tones and urgency-creating elements, like ticking clocks, flying worksheets, and dark clouds, let viewers experience the pain of not having the tool. The lighter, warmer pink palette during the product action shows how work becomes easier with it.
Industry: Salon and Spa Management Software / Beauty and Wellness
Use case: Product Introduction Video, Product Marketing Video
Why the brand made this video:
It made this SaaS advertising video to introduce Zenoti’s cloud software to salon and spa owners. It highlighted how this tool helps keep their appointment books full without discounting services.
Video style and storytelling specifics:
This video uses aspirational, enhancement-focused storytelling. It acknowledges what the audience already has and encourages them to take it a step further with Zenoti. This type of storytelling works wonders when you want to motivate action without pressure.
Talking about the visuals, it uses simple, stylized 2D characters to establish its ideal customer identity. The fun interaction between the character of the spa owner (“the ideal customer”) and the AI robot sidekick, “Willie,” shows how the system can adjust seamlessly within your current setup.
Lastly, the video creates the vibe of a salon or spa with a soft pastel color palette and clean lines. This step helps align the visuals with industry norms.not-so-detailed secondary characters.
Why this video works:
It uses the perfect blend of kinetic text and device UI interfaces to show how the tool helps fill appointment books with the right clients. This builds familiarity with the product. The video also includes results or performance visual data to help viewers imagine the tangible benefits of the tool and encourage them to try it.
Industry: Website Development / No-Code Software
Use case: Brand Awareness Video, Product Promotion Video
Why the brand made this video:
It made this video to highlight how Webflow is empowering creators to design, create, and launch amazing things with no code requirements.
Video style and storytelling specifics:
This mixed media video follows a transformational or aspirational journey narrative, wherein it highlights the current absence of code literacy as a massive issue. It then sets the stage for the Webflow no-code era as a solution.
It uses 2D infographics to show the backend of things and establish how everything runs on code. Using the abstract motion of a sphere through 2D and 3D scenes, the video explains how you lose out on the materialization of ideas when you don't know code.
Using cognitively engaging motion graphics movements to capture viewers’ attention, it then explains how Webflow can help. Brands often use these different types of animations to create clear distinctions between ideas and possibilities.
Why this video works:
It uses a powerful metaphoric shift from the dark underwater world to the bright sky to showcase the breakthrough brought by Webflow. The contrast between dark and light color palettes establishes the “before and after” effect of Webflow, allowing viewers to see the dynamic potential of the tool.
Industry: Productivity Software / Workplace Collaboration Tools
Use case: Product Update Video, Feature Announcement Video
Why the brand made this video:
Google Workspace created this video ad to introduce its fresh AI features. It used this video to highlight how it is always innovating to make its users’ work easier.
Video style and storytelling specifics:
It follows a straightforward, feature-focused storytelling approach. It uses bold kinetic text to emphasize a product feature and then demonstrates it using accurate screencast animations.
Bold kinetic typography animations are used here to guide viewers’ attention toward specific feature points. They ensure that the process information is delivered to the viewer in a gradual, step-by-step manner, rather than all at once.
Screencasts, both 2D and 3D, are used here to show each of these feature points. The zoom-in and zoom-out effects help viewers focus on the query and outcome related to each feature.
Why this video works:
It visually replicates the real-time collaboration offered by the features and gives users a feel of actually using the tool. It uses elements like text selections, colored cursors with name tags, or a gloved-hand cursor icon maneuvering through the features to show viewers how easy it is to use the new features.
Industry: Data Analytics and Business Intelligence
Use case: Product Explainer, Brand Awareness Video
Why the brand made this video:
It used this video to explain how Scuba Analytics makes it easier to translate customer interactions into continuous intelligence. It highlights how it can help brands transform their customer experience management and get analytics in real-time.
Video style and storytelling specifics:
This video follows a visual metaphor-driven, immersive storytelling approach. It uses the thematic underwater setting as a metaphor for exploring complex data.
It uses detailed 3D data visualization sheets and 2.5D infographics flowing with the water current in the video to draw viewers’ attention toward the abstract concepts related to the tool. These animation styles not only encourage retention but also add more clarity and tangibility to the product offerings.
It leverages a visual anchor, a 2D octopus, to guide viewers’ attention toward the important points and help them process the information without feeling overwhelmed.
Why this video works:
Using the immersive nature of 3D screencasts, it gives you a look and feel of SCUBA Analytics’ work window. This helps you familiarize with the tool. It showcases the product’s possibilities in terms of real-time data handling and analysis by showing numerous 3D data visualization sheets flowing with the current. These sheets explain without the need of lengthy explanations.
Industry: Email Marketing / Marketing Automation
Use case: Brand Awareness, Corporate Social Responsibility Campaign Video
Why the brand made this video:
It used this video to introduce Mailchimp's "Big Change Starts Small" initiative. It briefly highlighted how the brand, through this initiative, supports small world-changers with big ideas.
Video style and storytelling specifics:
It follows a values-driven or purpose-led storytelling approach. Using hand-drawn animated characters and elements, just like the ones you’d doodle in your notebook, the brand starts this video on a quirky note. Quirk and wit are used to hook viewers right from the start.
It uses odd-looking characters throughout the storyline to make the brand message emotionally resonate with a diversity of viewers. Using a connective voiceover, it talks about acknowledging the small changers, giving these changers the space to thrive, and introduces the “Big Change Starts Small” initiative with the final CTA URL.
Why this video works:
The connective characters and out-of-the-box storytelling make sure your eyes don’t wander off the screen while the initiative is being discussed. The subtle branding of Mailchimp yellow throughout the video ensures that viewers associate the initiative with Mailchimp.
Industry: Customer Data Platform / Data Analytics
Use case: Product Explainer Video
Why the brand made this video:
It used the video to explain Amperity's patented approach to converting data chaos into unified customer records that let users know their actual customers. It also highlights how Amperity helps marketers, analysts, service reps, and other teams.
Video style and storytelling specifics:
This video also uses a visual metaphor storytelling approach, wherein it leverages the immersive movement of 3D shapes like cubes and cylinders to explain how Amperity turns data chaos into clarity.
When explaining a complex product, brands don’t want to distract viewers with too many characters or overly complex storytelling. In such a scenario, the use of abstract shapes, like the ones used here, becomes the best bet. Their textured nature makes it easy for the narrative to manipulate them—move, combine, or break them apart—to bring forth the brand’s offering.
Why this video works:
While the voiceover does the heavy lifting of explaining the product, the video uses moire-like effects and patterns to keep the screen visually active so viewers stay engaged. Using fast zoom-outs and 360-degree shifts, it also gives you a wide look at the integration capability of the tool. A lot of data is guided your way in an easy-to-digest manner.
Industry: Software Development / Developer Tools
Use case: Product Introduction Video, Educational Explainer Video
Why the brand made this video:
It wanted to explain what GitHub is to viewers. Using the video, it also highlighted who GitHub is for.
Video style and storytelling specifics:
This video uses a humor-driven storytelling approach. It uses popular and fun references from developer culture throughout the video, like explaining GitHub through a connection to rubber duck debugging related to programming culture. Such instances make the product feel insider-friendly and relatable to programmers.
It also uses a mixed-media approach to segment the video. It starts with live-action scenes to give you a feel of a real-world setting and helps you connect with the real product. It then moves to 2D infographics and characters to give you a clear view of the product workflow and the work that went into creating it.
It also makes use of the immersive nature of 3D animated settings and low-angle worm’s-eye shots to let you experience the journey of GitHub from creation to use.
Why this video works:
Using expressive character animations and showing them interacting with detailed infographic screens, it highlights the behind-the-scenes aspects of this product’s creation. This builds a connection with the product. Using fast face match-cut transitions from character to character, it establishes who its customer base is and shows their diversity in seconds.
Industry: Project Management Software / Productivity Tools
Use case: Product Explainer Video, Product Marketing Video
Why the brand made this video:
It made this video to introduce Asana's new feature, Timeline, and highlight how using it you can create the perfect work plan in minutes.
Video style and storytelling specifics:
This software advertising video follows a simple problem–solution storytelling approach. It uses simple, faceless, scaled-down 2D characters interacting with large, colorful blocks to show the complex problem of project management and introduce the product.
This huge scale difference between the characters and the setting allows the software tool to take center stage and capture all the viewer’s attention. The absence of facial details in these characters makes it easier for viewers to project themselves into the scenes.
Why this video works:
It shows the characters maneuvering through screens using Gantt chart bars, and with the simple screencasts toward the end, it establishes these bars as part of the Asana UI. This transition familiarizes people with the tool and makes it feel easy to use.
Industry: Business Productivity Software / Workplace Collaboration Tools
Use case: Product Marketing Video, Saas Product Explainer
Why the brand made this video:
It made this video to introduce G Suite, an industry-leading productivity solution for retail businesses. It wanted to highlight how this tool can solve their toughest problems.
Video style and storytelling specifics:
This 2D video follows a scenario-based storytelling approach to show the issue in play and the solution resolving it. It makes use of layered typography and active, color-coded cursors to show the real-time collaboration offered by the tool. The zoom-ins and zoom-outs, along with cursor-led actions, are used throughout it to guide viewers through the different offerings.
To leverage product branding, it uses significant G Suite-related colors throughout the video. These elements don’t disturb the minimalist charm of the video but still make sure that the product explanation doesn’t become monotonous.
Why this video works:
The use of simple screencasts helps the video take viewers through the different tools offered by G Suite. The real-time chat updates show how feedback turns into insights using these tools. When viewers see the product features in action, they are more likely to trust their efficiency.
Industry: Business Productivity Software / Workplace Collaboration Tools
Use case: Product Promotional video, Product Overview Video
Why the brand made this video:
It made this video to explain to prospects what they can do with Microsoft 365.
Video style and storytelling specifics:
This video follows an aspiration-based product storytelling approach wherein, along with product demos, it sells the idea of freedom you can achieve with it. It uses a mixed-media approach combining 2D animations, 3D screencasts, motion graphics, kinetic typography, and live-action footage.
These styles help the video take subtle breaks between transitions from the showcase of one Microsoft core productivity app to another. They make it easier for viewers to distinguish which app they are learning about at a given moment.
Why this video works:
It gives viewers a realistic feel of using the application and emphasizes the hero content with the help of immersive 3D screencasts. Using a layered UI approach, it explains multiple tool windows in less time. Software marketing videos that show more in less time are able to capture and maintain prospects’ attention more easily.
Do check out this detailed blog to better understand how B2B SaaS can land and expand using explainer videos.
Broadcast2World, as a SaaS video production company, understands the crux of SaaS video marketing and recognizes that the complexity of SaaS products is often the biggest hurdle in conversion. With our meticulously produced SaaS videos, we help SaaS brands accelerate the buyer journey by simplifying their offerings.
With our extensive experience producing videos for brands like SUSE, Sponsorium, Siemens, McAfee, and many more, we know exactly what such brands want from their video ads, and we deliver precisely that.
In a competitive market, video plays a key role in lead generation for SaaS, helping brands attract, educate, and convert the right audience.
As a brand at the forefront of technological development, we have also launched a new initiative called AI-assisted video production. In this approach, we combine the speed and precision of AI with the creative soul of handcrafted storytelling. We help you bring your ideas to life visually, producing SaaS videos that always stand out.
At this point, I’m sure SaaS explainer videos feel second nature. With the amazing examples we saw, one thing is certain: these videos are great tools to keep software offerings fresh in the minds of potential users. In fact, they’re so useful that they can turn curious prospects into loyal customers who never leave your side.
The best part about them is—as your offering evolves, so do the explainer videos for your SaaS solution. This is what makes them one of the top choices for B2B SaaS brands to make their software products irresistible. So, as a SaaS brand, you must add them to your marketing campaigns.
“Whether you need a product walkthrough, onboarding video, or a SaaS video animation to boost engagement, our team helps you craft software explainer videos that turn features into benefits—and viewers into users.”
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