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Check out our compilation of the best fintech videos in this video here:
They say money makes the world go round.
And those of you who live and breathe business and finance, know this all too well.
But it can be nebulous and even intimidating to outsiders, even though it involves issues vitally important to their lives.
This is where video storytelling for business can be your secret weapon for success.
Because at the end of the day, all business is ultimately about people and the relationships you make with them.
And you can’t build a relationship without trust, and people cannot trust what they simply don’t understand.
So in this blog, we’re going to look at some of the best fintech animation videos, whether it’s banking, credit, investing, or crypto.
And we’ll examine what makes these fintech videos work so powerfully, and what you can learn from them for your own video marketing strategy!
While imitation may be the sincerest form of flattery, we believe it’s the inspiration that holds the key to creativity and innovation.
You don’t have to be an artistic genius to get some good ideas about what makes these finance videos really work so well.
So let’s get started!
Motion, music, abstract figures, graphs, 3D animation, kinetic typography, pictures, and brand colors—this is what this fintech animation video is all about.
It's short, wrapping up in just 47 seconds, but not before leaving a lasting impression of what the brand does—investing, crypto, options, gold, brokerage, etc.
The rebranding video effortlessly introduces you to the new Robinhood and its new visual identity.
It exudes such a strong presence of the brand and its offerings that every other brand should take inspiration from it.
A dog shaped like a rectangle and a human figure with a semi-circle upper torso take us on a journey to explore how Sanlam Indie believes life insurance should be more about living.
The video showcases what they offer to make that happen.
Using graphs and shapes, this 2D animation video simplifies the complexities of cover and wealth bonuses. From young adulthood to retirement, it highlights what you can gain.
It ends with a strong CTA: Don't just insure your life, create wealth with Sanlam Indie.
This compelling promise can drive high conversions for the brand.
Credit interest confuses even seasoned players from time to time.
So, Vancity's approach to teaching us about credit interest in just under two minutes is an amazing strategy to grab attention.
They explain a concept that often leaves us scratching our heads and establish themselves as a credible source in the domain.
The video uses an animated cartoon character and a voiceover to guide viewers through the nuances of credit interest.
Elements like the bill statement pop-up, the clicking sound of money, and the weekly calendar add small but crucial details that make the topic easier to understand, keeping viewers so engaged.
It is undoubtedly one of the best fintech explainer videos on the list. If you're interested in more such videos, be sure to check out our other blog covering the best financial explainer videos.
One thing about this fintech animation video is that it's constantly in motion—you won’t have a moment to rest your eyes; it’s that dynamic.
It starts with a 3D-animated data placard, zooms into a phone screen, and suddenly shifts to a bag.
The dynamic motion pulls you into the video, making you feel like just another object fluidly moving within it.
Not only is this mixed media animation video an impeccable watch with its visual elements, but it’s also spot on in its purpose—introducing PayPal’s speedy new guest checkout.
The way text is used is also very creative. With each word spoken in the voiceover about the feature, the text grows bolder and bigger.
The last few seconds, where we feel like we’re rushing through hundreds of dangling objects at full speed, create such an adrenaline rush before the video wraps up.
This fintech explainer video from VISA starts with the concern that businesses spend billions protecting sensitive data, yet increasingly aggressive cyberattacks and highly motivated cybercriminals continue to pose a threat.
Once the video highlights this pain point, it seamlessly introduces VISA Threat Intelligence as the solution.
The animated explainer video is simple yet effective—it presents a problem, offers a solution, keeps the audience engaged with constant motion graphics, informs them through a clear voiceover, and effortlessly establishes the brand’s visual presence throughout.
This is what makes it one of the best fintech explainer videos on the list.
A tune that sticks in your mind, 3D animations that leave you in awe, and captivating transitions that perfectly fit the groovy tune—this video from Wise proves that fintech video marketing doesn’t have to be boring.
The video has no voiceover, yet the dynamic kinetic typography animations and spot-on visual elements effortlessly highlight the new Wise design system.
The use of pictures of global locations, text in different languages, maps, bills, different currencies, and the globe all emphasize how Wise is making going global feel like going local.
This 2D animation video is guided by a slow and calm voiceover that explains how MasterCard is connecting people, businesses, and governments worldwide in today's digital scenario.
The finance animation video illustrates how they are designing easy and secure payment methods.
To emphasize this, it uses character animations to show how you can make payments from the comfort of your home or on the go.
The way it features different people in various contexts and connects them all through MasterCard payments positions the brand as one trusted by a massive number of users.
This instills confidence in new potential customers to choose MasterCard's fintech services and reassures existing users that they have chosen a credible product.
Now, this is hands down one of the most high-quality 3D animated marketing videos on this list.
The sheer creativity of introducing Cash App’s offerings in just 30 seconds using a sort of underwater magical world deserves praise.
The way the video asks, "Want to move money instantly?" and visually represents this by having a triangular prism travel through one portal-like structure and emerge from another is amazing.
The voiceover explores "what if" scenarios you can achieve with Cash App, while the different 3D elements gather, move, and scatter in a way that acts as a sensory stimulus, keeping your eyes glued to the screen throughout.
This 2.5D animation video explains how you might not be unleashing Bitcoin’s full potential and demonstrates how Stacks can help.
The clever use of shadows creates a 3D-like illusion, while smooth transitions and a calm voiceover guide viewers through the technical aspects of how Stacks leverages and extends Bitcoin.
One of the major financial marketing challenges is explaining complex technical details.
By pairing the right visuals with simple explanations, this video overcomes that hurdle impressively.
Want to explore more about the challenges of marketing financial services and how to overcome them? Check out our insightful finance e-book!
This educational video from Venmo explains what crypto is. It is a simple black-and-white 2D animation that uses color in specific elements to create contrast against the white background.
At the start, it illustrates how the way we exchange value has evolved—from barter to gold, cash, and now digital currency. It then discusses how crypto holds the potential to be the next generation of digital currency.
The use of hand-drawn cartoon characters, graphs, and an enthusiastic voiceover makes this video a breath of fresh air, delivering its message effectively without unnecessary layers of complexity. It is one of the best explainer video examples in this list.
Fintech animation videos break down complex topics like blockchain, AI investing, digital banking, and cryptocurrencies using simple yet engaging visuals.
They demonstrate how these financial solutions can improve people’s lives.
As financial services become increasingly digital, fintech brands are increasingly turning to these videos to expand their presence, showcase their unique offerings, connect with target audiences, build trust, and ultimately attract more users.
Here are some concise tips for creating effective fintech explainer videos:
1. Clarify Your Content
2. Choose the Right Animation Style
3. Optimize the Voiceover (If Using)
4. Select Appropriate Background Music and Sound Effects
5. Mind the Video Length
As a fintech startup, you should use animated fintech video marketing because it offers the following benefits:
1. Simplify Complex Concepts
Finance and technology are two of the most complex topics to explain.
However, animations, infographics, and clear explanations can help remove the intimidation surrounding these financial concepts and make them easier to understand.
They are the best tools for reducing confusion around any fintech product offering.
2. Demonstrate Unique Value Propositions
Digital products often don’t have a physical form, and even if they do, highlighting their key features can be challenging.
With animation, you can take viewers on a tour of your product’s offerings, nuances, and features.
You can also showcase in detail the unique aspects that set it apart from competitors.
3. Boost Engagement & Retain Attention
Animated videos transform complex fintech concepts into visually appealing stories that engage viewers and increase the likelihood of them taking action—such as signing up or downloading an app.
4. Build Trust & Credibility
Seeing is believing in the fintech industry.
So, when you show your fintech product in action, highlighting its security measures, compliance standards, and benefits, you reassure potential users about your credibility.
5. Enhance Brand Recognition
The consistent use of brand elements like logos, colors, and design styles in your animations helps audiences remember and trust your financial product and its offerings across different channels.
6. Foster Emotional Connections
By illustrating real-life scenarios, case studies, and solutions to everyday pain points, animated videos resonate with viewers on a personal level, fostering loyalty.
6. Offer a Cost-Effective Marketing Tool
Once produced, animated videos can be shared across multiple platforms without significant extra costs.
They can also be easily updated as your fintech product evolves.
Turnaround times vary for different fintech video productions.
However, to give you a ballpark estimate, it can take our animation video company anywhere from 4 to 6 weeks to produce a fintech animation video.
This production timeline includes research, ideation, scriptwriting, storyboarding, animation, and video editing, as well as time for review and feedback.
The pricing of a fintech video depends on factors such as the video's length, the complexity of the creative process, and the animation style.
However, to give you a ballpark figure, most of our 2D animation videos range from $2,400 to $4,800.
Generally, whiteboard animation is the least expensive, while 3D animation is the most costly.
All our animation packages include scriptwriting, voiceover, storyboarding, graphics, animations, and sound effects.
And this wraps up our exploration of the top fintech videos.
Each video was unique—some took a mellow approach to highlight the product offering, while others were fast-paced and wrapped everything up in less than a minute.
Some focused heavily on creative visual elements, while others relied more on the voiceover.
One thing they all had in common was their ability to make a complex topic like fintech easy to understand.
You, too, can create amazing videos around your product.
All you need is a little inspiration—and you should have found plenty here, right?