What's the best way to reach people who need your product or service?
They're fantastic for generating sales and boosting brand engagement.
But here's the catch—everyone's making video ads, so why will people watch yours?
Consumers face a constant barrage of advertisements every day.
To stand out, your product ads need to be different.
They need to cut through the noise, grab attention, and stick in viewers' minds.
So, how do you make that happen? By learning from the best!
In this article, you'll discover 30 amazing product advertisement video examples to inspire you.
We'll break down why they stand out and what you can learn from each one.
You can't build anything without a strong foundation.
So, before diving into the best product advertisement videos, let's first understand what these videos are all about.
Essentially, they showcase your product in action, highlighting its best features.
But is that all?
No!
Customers often dislike hard sales, so the best product ads tell a story rather than just pushing a selling point.
These videos bring the product to life, showing what it’s like to own and use it.
The focus is always on how your product can improve your customers’ lives, help them reach their goals, and solve their specific problems.
As crucial as your product is, its promotion is just as important. That’s where product ads come in.
We’re all familiar with traditional ads like billboards, radio spots, commercials, and flyers.
But in today's online world, video ad content has become one of the most popular ways to advertise a product.
So, why exactly do we need product ads?
Because of the benefits they offer.
Let’s break down the benefits of product ads-
Okay, your brand already boasts a strong track record, which is great.
But how will people discover what you have to offer?
That’s where these videos come in.
They are ideal for product launches and convincing prospects that you’re the real deal.
As we discussed, there are already a lot of brands with their videos out there.
You need to stand out and show what makes your product unique and different from the competition.
You don't have to mention your competitors by name but rather focus on what makes you special.
Using product ads, you can tell a story through video and create relatable scenarios.
What does this do?
It helps you connect with your audience on a personal level, building trust and making them more confident in choosing your brand.
People tend to remember videos well.
This is why product video ads are excellent for strengthening your brand.
Any animation company will tell you that using your colors, logo, and slogan helps people remember your brand, which is key to turning them into loyal customers.
Now you know what product video ads are and why you need them.
So, before making good ads, study good ads.
Let's delve into this in the next section.
This is the section you came here for in the first place.
We've compiled a list of amazing videos that can inspire your next product video and hopefully teach you something new.
Here they are:
In this clever 15-second animated ad from Red Bull, a man finds his barber shop sandwiched between two competitors.
He takes a sip of Red Bull and changes his shop sign to boldly read "Entrance," effectively attracting customers from both neighboring shops.
This is quite a witty approach to handling direct competition.
This distinctive, quirky script is an unmistakable feature of Red Bull, much like its animation style.
Whether it's a billboard, a TV spot, or a product ad, we can always instantly identify it as theirs.
Now, establishing such a recognizable identity is crucial for you as a brand too.
It doesn’t matter if you're an established big brand like theirs or just starting out.
It helps people remember your brand and can turn them into loyal customers.
Creating such a distinctive look takes time.
So, start by using your color palette consistently or featuring a specific character.
This helps your content stay cohesive while standing out and reinforcing your brand's image.
Familiarizing people with your identity is key to building relationships and connecting them with your brand elements in their minds.
The title might make you think this video is a crime thriller, but it's actually far from it.
Yet, what it discusses is just as thrilling as any crime show.
This video dives into cancer and how it deceives our immune system.
Using striking red and black animations, it visually narrates the journey of T-cells within the body, offering a cutting-edge perspective.
In just two minutes, this dramatic video showcases how cellular immunotherapy instructs T-cells to combat cancer, showcasing New York-Presbyterian Hospital as a leader in groundbreaking therapies.
Originally aired during Super Bowl 50, this ad has also earned two Clio Health Awards for its impactful storytelling and innovation.
This Nokia commercial video features an animated fisherman.
He hooks a huge fish, only to get swallowed by an even bigger one.
But he manages to escape by using a bomb that shoots out from his boat.
The stop-motion animation brilliantly shows off what Nokia N8 cameras can do, capturing the immense creativity they bring to making videos.
It's a fantastic way to demonstrate the product's enormous capabilities.
This video ad is part of Airbnb's popular animated series.
Throughout this series, Airbnb aims to illustrate why you should choose their accommodations over cramped hotel rooms.
They showcase Airbnb options like private pools and spacious rooms for everyone.
In this particular video, they emphasize that instead of staying at a crowded hotel with noisy kids, you can enjoy a peaceful vacation with Airbnb.
What sets apart all Airbnb videos are their artistic animations and clear, captivating sound effects and dialogues.
Their unique doll-house aesthetic is consistently used in every video, making their ads instantly recognizable even if you're not actively paying attention.
Ever wondered why explainer videos became so popular?
Dropbox deserves a lot of the credit for starting this trend.
Such videos have been its signature style from the start.
This particular video ad we are talking about uses eye-catching 2D animations and motion graphics to showcase Dropbox's many features.
It does a fantastic job of illustrating how Dropbox is much more than just a storage solution.
The video emphasizes its collaborative capabilities, seamless integration with other tools, and overall user-friendliness.
It walks you through real-life scenarios, showing how Dropbox can help streamline workflows, manage projects, and facilitate teamwork.
This practical approach makes it easy for viewers to relate and understand how Dropbox can solve everyday problems.
Another reason this video stands out is its broad appeal.
By targeting a diverse audience, it highlights the versatility and functionality of Dropbox for users from various backgrounds.
You too can create an impactful video by adopting a similar strategy!
This video provides an excellent overview of the product using motion graphics and great animation.
It showcases multiple features of the app with a sleek, modern design and appealing colors.
It begins by illustrating common financial challenges, such as tracking expenses, budgeting, and saving.
The narrative then transitions to how Mint.com simplifies these tasks, offering an easy-to-use solution for managing money effectively.
Through dynamic visuals and clear explanations, the video highlights the key features of Mint.com and how it helps users take control of their finances.
The best part is that it breaks down complicated financial concepts into easy-to-understand visuals and explanations.
Instead of overwhelming viewers with technical details, the ad focuses on the practical benefits of using Mint.com.
It effectively encourages viewers to sign up for the service.
In this Skillfinity video, we meet an animated character named 'John' who effortlessly plays the piano, writes books in multiple languages, and excels in various other talents.
The tempo of the video revolves around his remarkable skills, leaving viewers curious about how he acquired such diverse abilities.
The video goes on to reveal that John developed these impressive skills through Skillfinity, highlighting how anyone can learn new skills with their service.
What stands out most about this video is its engaging voiceover.
It's humorous, and entertaining, and keeps the audience captivated without overshadowing the product with dullness.
In this video, we get a cool look at the Zone 300 wireless headset through sleek 3D animations that show off its design and build quality.
The video highlights key features like noise cancellation, wireless connectivity, and ergonomic design.
It guides us through the headset’s benefits for both work and play, emphasizing comfort, ease of use, and top-notch audio quality.
What's special about this ad?
It's high-quality, concise, and informative.
It covers all essential features and benefits without unnecessary details.
You can learn a lot from how this video used targeted marketing to speak directly to users seeking reliable, high-quality wireless headsets.
This 3D animation video introduces HP’s innovative leap into large-format ink tank printers, showcasing its cutting-edge features.
The video highlights high-capacity ink tanks, precision printing, and user-friendly design.
It walks viewers through how the printer benefits professionals needing large-format printing with unmatched quality and efficiency.
Why is it a standout ad?
The ad’s strength lies in its clear messaging, engaging visuals, and professional appeal, making it an effective and memorable product introduction.
Airtag finds things even deep within your endless couch!
This video ad is top-notch, with impressive production and creativity.
It starts with a man in a rush searching for his keys, a familiar scenario where things tend to go missing when you're running late.
But not with Airtags.
He tracks down his keys, leading him on a journey deep into the couch's abyss, finally retrieving them after some thorough searching.
The message is clear—Apple wants us to know that nothing gets lost with Airtags, not even the small items swallowed by the couch.
What stands out is how they delivered this message!
The ad builds excitement around the product and its practical uses through the story of a relatable character, presented in a fresh and engaging way.
The high-quality graphics and animations make the video visually appealing.
Even a simple story can turn into a thrilling adventure with the right approach.
If you want to create similarly believable videos on your own, investing in good video equipment is essential.
Alternatively, if you lack video-making skills, entrusting the task to professional video marketing agencies is the way to go.
This ensures both quality and creativity, minimizing the risk of a lackluster result.
Promoting intangible products like apps, cryptocurrencies, or new software is notoriously challenging.
But Kevel’s animated product ad video nails it.
Using an animated explainer video style, it tells a compelling story that highlights the unique benefits of their product.
The video starts by painting a clear picture of the competitive landscape—where relying on big adtech giants means conforming to their rules and sacrificing your revenue and data, while considering an in-house solution carries significant risks and costs.
The ad then swiftly introduces Kevel as the solution for effective ad strategies, emphasizing how it offers more freedom, action, and humanity.
Then, it dives into the mechanics of Kevel’s software and how it works.
The straightforward call-to-action at the end encourages viewers to take back control and book a demo today, challenging the status quo.
This approach grabs attention and fuels curiosity effectively.
Here’s our guide on Crypto Social Media Marketing. Check it out to learn how to create effective video ads for your crypto-related product.
Alexa's distinctive voice takes a break!
In comes a star-studded cast featuring Gordon Ramsay, Rebel Wilson, Cardi B, and Sir Anthony Hopkins to replace her.
But each one fails in hilarious ways.
This funny storyline has etched this video into the memory of everyone who's seen it.
But what sets it apart beyond being funny?
It's a clever product demo video advertisement.
This video brilliantly showcases Alexa in a way that's unique, entertaining, and humorous—even if humor isn't the main feature!
While the product's functionality isn't the main focus (if it even matters!), you can't help but smile, especially during Gordon Ramsay's witty roasts or when Cardi B plays "Money Moves" instead of country music.
Its humorous storyline subtly convinces you of Alexa's—or any Amazon device's—indispensability in daily life.
This video showcases Grammarly, a writing assistant that enhances spelling, grammar, and punctuation.
While some product ads take a subtle approach in their promotions, Grammarly opts for a more direct route.
In this 19-second video, a woman explains how the software boosts confidence and makes job applications stand out.
While humor and entertainment are present, they take a subordinate role.
This video here is part of the "Better Results with Grammarly" series.
Each video in the series demonstrates how the Grammarly software benefits users in various scenarios, concluding with a compelling call to action to try it for free.
The lesson here?
Subtle promotion isn't your only choice—product ads are ultimately about selling!
You can combine a clear message with an enticing CTA ("try it for free") to create a robust and persuasive video marketing strategy.
Who would've thought a product video ad could start off like the opening of a thriller horror movie?
This video by AT&T captures many elements you'd expect in a horror movie trailer—an eerie voiceover, suspenseful music, and an 8-year-old boy describing how he was on the edge of his seat.
Just as these elements build tension, the scene shifts to a car cruising down the road, hinting that something ominous is about to unfold.
But wait—there's a twist.
It's the wrong car!
Suddenly, the gloomy atmosphere transforms into a scene of two happy kids in the backseat of their parent's car, completely absorbed in whatever they're watching on their tablets.
The underlying message?
Having WiFi in your vehicle can turn what could be a ‘nightmare’ road trip into a stress-free journey for kids and parents alike.
Isn't that a fun twist?
AT&T chose to showcase its internet data plan in this creative and memorable way.
This product ad video is a standout example of thinking outside the box to grab attention.
So, always strive for unique approaches or unexpected ways to convey your message.
Creativity is limitless!
Take chances and try something new whenever you get the opportunity.
Like the idea of a thriller movie trailer for a video ad? Here's something even better.
Imagine turning your product into an actual movie scene—just like Land Rover did.
In the James Bond movie "No Time to Die," the Land Rover Defender had a starring role, and the company used real rehearsal footage to create a compelling advertisement for the vehicle.
Pretty clever, right?
In this action-packed video, the Defender undergoes rigorous tests, conquering challenging terrains to showcase its endurance and durability.
The impactful visuals make it easy to envision yourself hopping into the car for your own adventure.
Why did this ad resonate?
Because it gave viewers an exciting glimpse into what it would be like to use the product.
Of course, your promotional video doesn't need actual movie footage.
You can still make it feel like using your product is an exhilarating adventure in itself.
The ad showcases glimpses of major shows, and characters across various storylines, eras, and life situations.
It illustrates Netflix as a place where we can live different lives vicariously.
What this advertisement promotes is this emotional connection.
By associating their service with intense feelings, Netflix aims to capture attention and gain customers.
Can you see the strategy?
To create a memorable ad, use compelling storytelling to evoke deep emotions in your viewers.
Don’t shy away from longer ads either.
"One Story Away" runs almost two minutes, much longer than traditional ads, but it sticks in your mind longer too.
This isn’t the kind of video ad you’d expect from a brand like Mercedes-Benz.
And that’s exactly why it made it to our list.
In this Mercedes-Benz ad, there’s no car in sight—just a pair of hands making a chicken dance to music.
At first glance, it seems nothing like a typical product ad, but the video racked up over 2 million views in just four days!
So, what's the trick?
While you were enjoying the dancing chicken, did you notice how its head stays perfectly stable?
This clever visual illustrates the “Magic Body Control” technology Mercedes-Benz wanted to highlight.
The company took a dry topic and made it engaging with humor and an unconventional perspective.
This approach is brilliant for explaining technology because overly technical videos can bore viewers, leading them to skip them.
By making the video entertaining, viewers not only watch it but also share it with others.
Nike's promotional videos with motivational messages are nothing new—it's their signature style.
This video is another example of an ad that focuses on emotions but with an interesting twist.
Instead of showing professional athletes in their usual pro mode, it features them trying and failing at new sports but finding joy in the process.
What does this do for a couch potato watching from their couch?
It builds relatability!
It shows that even pro athletes can struggle and have fun, just like anyone else.
Here's the takeaway for you:
Even if you are targeting a super-specific group, your ads should be relatable to a broader audience to reach a larger viewer base.
Turn adversity into an advantage!
That's exactly what Apple did with this video.
Many Apple customers worried that AirPods would pop out during activity.
Instead of ignoring the issue, Apple addressed it head-on with an action-packed video showing the protagonist jumping around while the AirPods stayed securely in place.
What makes this ad great is how it tackles a potential downside (fear of them falling out) while highlighting the advantages (transparency and noise cancellation features).
What's the takeaway?
If there are concerns about your product stopping people from buying it, make a video that disproves them while showcasing key features.
The ‘Starbucks At Home Coffee’ series is a fantastic example of effective product advertising.
Each of its episodes highlights a different person with unique coffee preferences, showcasing the range of Starbucks coffee available for home brewing.
So, what sets this ad apart?
Personalization.
Starbucks is known for providing a personalized experience (think about your name on the cups!), and these ads aim to bring that experience home.
In the videos, characters talk about their favorite coffees while we watch the brewing process.
The soothing sound of their interviews and the coffee-making process is almost therapeutic.
Interestingly, the characters talk about coffee, not specifically Starbucks coffee.
Yet, the brand's presence is subtly woven throughout, like Brian's Starbucks apron, making you associate Starbucks with coffee.
Whether you prefer strong flavors like Brian or earthy tanginess like Alexandra, there's a variety for everyone to enjoy at home, just like at Starbucks.
What does this ad teach?
To add a touch of personalization to your product ads to show customers you care about them as individuals.
Make them feel seen and valued so they keep coming back for more.
Google has a clear utilitarian value—it's a search engine that helps us find information.
That's it!
But how do you go beyond this basic function and create a meaningful promotional video?
What did Google do?
They built their ad content around a current topic to humanize the product and make it more relatable.
This ad begins with the word “quarantine” typed into Google’s search bar, only to be deleted, along with other pandemic-related terms like “social distancing” and “lockdown.”
As these terms disappear, we see the ‘virtual’ word before our daily activities are deleted, previously closed places reopen, and life slowly returns to normal.
We get a glimpse of how life feels when we get back to what we love.
The music also becomes more upbeat as the video progresses.
The video ends on a hopeful and encouraging note, which is crucial when dealing with complex or emotionally challenging topics like this one.
While rewatching this video for this blog, I felt a wave of nostalgia for the time we were all locked in and the joy of returning to normal life.
It's amazing how a one-minute ad can trigger so many emotions while still serving its promotional purpose without overshadowing the story's beauty.
Humanizing your product by addressing current topics and creating meaningful connections with your customers shows them that they’re not facing challenges alone.
This approach is particularly vital in fields like medicine or wellness. So if you are ever involved in healthcare video production, keep it in mind.
Health products can be tricky to advertise.
Why?
Because they often deal with sensitive topics.
Take this Voltarol product ad video, for instance.
It tackles joint problems that come with age (like knee pain) in a thoughtful way, without being overly somber.
It features an adorable pug and a script that's both funny and informative!
The dog’s annoyed reaction to having his nap interrupted for a walk sparks curiosity about how his owner manages knee pain.
Turns out, it’s this gel.
Once the audience is hooked by the dog’s charming rant, the ad smoothly delivers more important information about the product.
What’s the takeaway from such ads?
Don’t underestimate the impact of including animals or other cute characters in your product ads, especially when addressing health-related topics.
They can significantly enhance your healthcare marketing strategy by adding humor, lightening the mood, and making your ad more approachable and engaging.
Small businesses often feel nervous and jittery when they first dip their toes into the world of video advertising.
After all, they need to manage their budget while still creating a quality ad that truly showcases their product or service.
Well, for all those businesses, Jeni’s video can be a guiding light.
Jeni’s, a humble ice cream shop, demonstrates that you don’t need the latest equipment to achieve great results.
Their video ad isn’t flashy.
It features catchy music and visuals that capture the process of making an ice cream sandwich—the kind that makes you crave a bite.
What’s the lesson here?
You don’t necessarily need fancy equipment to create an engaging video that piques your viewers’ interest in what you offer.
Moreover, highlighting the ingredients of food products can significantly entice potential customers to give them a try.
After all, a mouth-watering display of food on screen can sometimes be more captivating than pages of a compelling storyline.
You've seen how some brands use animals and lighthearted conversations to discuss sensitive healthcare issues.
But sometimes, being direct is the way to go.
This video takes the ‘straightforward approach’.
It begins with subdued lighting, showing individuals grappling with what could be depression, anxiety, or other disorders.
These issues are often overlooked because finding solutions can be daunting.
Then, Nurx enters the picture, and the mood brightens as the app's features are highlighted.
It demonstrates how you can share your symptoms from anywhere and receive evaluation and diagnosis— all without leaving home or scheduling an appointment.
The scenes in this video might be tough for those dealing with anxiety or depression, but that's what makes the message so relatable and ultimately effective.
Movie trailers, conspiracy theories, suspenseful music, car chases... and french fries?
Yes, we're talking about a product advertisement video.
This Taco Bell video isn’t your ordinary ad.
It feels more like a mini-movie!
Just imagining the amount of effort that went into producing it gives me chills.
While it might seem unusual at first, capturing and delighting your audience is one of the best ways to promote a product.
You can turn a boring ad into a cinematic experience that deserves an Oscar, like this one.
Big brands with hefty budgets can really benefit from creating ads like this one.
And here’s a fun fact—these kinds of ads really do work.
In fact, Taco Bell’s nacho fries became one of the most successful food launches ever!
How could they not, with a full-on conspiracy skit made just for them?
And let’s not forget the video’s call to action—it’s simply genius: “$1 Nacho Fries (Now Serving).”
How can you resist finding that amusing and giving them a try?
This ad teaches us to always look for fresh and unique ways to showcase our products.
You can transform your products into characters from a movie, or find humorous angles to highlight them.
By doing this, you’ll give your viewers a memorable experience and gently guide them towards making a purchase.
Naturally Curly crafted this product video ad as part of a series to introduce their latest line of products for curls, coils, and waves.
It's simple, and sweet, and delivers its message in just 15 seconds—avoiding any lengthy explanations.
It ends with a question, "Have you tried this?", inviting viewers to engage.
This episode is part of a smart social media campaign that not only promotes the product but also encourages interaction with the brand—pure genius!
What’s the lesson here?
Product ads can achieve multiple goals, especially when shared on social media.
If you’re launching multiple products, consider creating a series like this to give each product its moment and build engagement.
This company, known for its workout clothing, ventured into new territory with this product video ad.
It's Onzie’s first time targeting a completely new market—men.
They used upbeat music and visuals of men in various sports apparel to attract this new audience.
The video showcases how the clothes perform during workouts, letting viewers imagine themselves using the products.
This connection increases the likelihood of them making a purchase.
Onzie nailed it by keeping the ad lively and entertaining, perfectly capturing the essence of their brand.
This IKEA ad comes from the renowned director Spike Jonze.
It was the first commercial we analyzed in my advertising and filmmaking class, bringing back nostalgic memories.
Even back then, before I understood the details of video ads, I knew this one was amazing.
It starts on a somber note with a woman leaving an old lamp on the street, but the story quickly turns upbeat when a new lamp is discovered and put to use.
On the side, we see the old lamp abandoned on the roadside, drenched in rain with sad music playing in the background.
Just as we start feeling sorry for it, a quirky character appears and humorously points out that feeling sorry for a lamp is "crazy" because lamps don't have feelings—and the new one is much better.
The sudden shift from what seemed like a sad video to one that made you laugh out loud was brilliant.
This creativity made the ad and the brand stick in people's minds.
In fact, this ad's ingenuity earned it the Cannes Lions International Advertising Festival Film Grand Prix.
This ad leverages the strong bond between a mother and child to inspire viewers to consider purchasing Pandora jewelry.
It features six women standing in a line, their blindfolded children trying to identify them by touch alone.
As the children feel their way to recognize their mothers, subtle pieces of jewelry worn by each mother are also revealed.
Rather than taking a direct sales approach, this video aimed to create an emotional connection with its audience.
Coca-Cola is known for creating some of the best product video ads, often featuring celebrities and telling unique stories.
In this memorable video ad, Coca-Cola surprised the people of the Philippines with an early Christmas gift to capture millions of hearts.
While the whole city was busy celebrating Christmas, many were working tirelessly—wrapping gifts, serving in malls, or keeping watch through the night.
Coca-Cola decided to make a difference in a special way.
Their team anonymously bought gifts and personally delivered them to these hardworking individuals.
After giving them the gifts, they handed them over with a bottle of Coca-Cola, spreading Christmas cheer.
What did this achieve?
It showcased the brand's commitment during the season of giving, revealing the human side of Coca-Cola that builds trust and loyalty among the public.
During the holiday season, advertisers often showcase their storytelling skills through campaigns that support charitable causes or spread festive cheer.
This product advertisement is a perfect example.
It revolves around a father who runs a small barbershop and his successful son who wants to help out.
Now, you might be wondering where the Lamborghini fits into this father-son story.
Well, in the video, the father's barbershop isn't getting much business.
When his son notices this, he decides to do something about it.
He parks a striking green Lamborghini outside the shop and posts a picture of himself with the car and the shop in the background.
The post attracts a lot of attention, with people coming to take pictures with the Lamborghini.
As luck would have it, those who also need grooming end up visiting the barbershop, which quickly becomes busy.
This is a unique story of advertising within an advertising video, cleverly blending the allure of luxury with the practicality of business promotion.
And that wraps up our list!
We explored some of the best product advertisement video examples and why they performed so well.
Each one's success comes down to different elements.
Some brands use a straightforward approach, some rely on humor, some think outside the box, and others take a minimalist route.
Some established brands might create movie trailer-like ads to promote their products.
From these varied strategies, there's a lot to learn.
Understand your brand and your customers, then apply these insights to create a standout product video ad.
If you want to be unique, take inspiration from these videos and make something entirely new.
With creativity, the sky's the limit!
So, craft a video ad that delivers results and captures attention.
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