Outgrown your brand identity? Is it no longer keeping up with your growth?
Targeting a new customer segment?
If you’re nodding yes to any of these questions, it might be time for a change—time to rebrand.
And rebranding videos are your best bet for this.
These videos are more than just brand facelifts; they’re a powerful mix of creativity, messaging, and design that can completely transform how people perceive and connect with your brand.
Whether you’re looking for a full-blown overhaul, a shift in values, or just a fresh update to stay current, rebranding videos can make it happen.
To help you understand how they work and how you can leverage them to your advantage, we’ve put together this detailed blog.
It covers everything you need to know—from what rebranding is, when you need it, why rebranding videos are effective, and examples of the best rebranding videos for inspiration.
Dive in and see the magic of rebranding videos for yourself!
Source: Freepik
Rebranding is the process where you change the existing corporate image of an organization.
How is it done?
Well, you change the company’s logo, name, website, marketing materials, target audience, or product offerings.
You can do all or a bunch of these changes—depending on what you want to change and how much.
It can be as simple as changing just the brand logo, or as evolutionary as remodeling your whole product offering to appeal to a different kind of audience and/or market.
The sole aim is just to alter how your brand is perceived in the minds of your customers and stakeholders.
And, of course—to make you more distinct from your competitors.
Now that you know what rebranding is, let’s dive into when it’s the right time to consider it.
Rebranding can be a daunting concept for business owners!
Not because it's bad or doesn’t work.
But because it takes a considerable amount of time and resources.
So, you can’t pull the ‘rebranding card’ from your marketing deck every now and then.
You need to understand when rebranding is actually needed.
To help you, we have broken down some scenarios where rebranding is the right move for you-
Source: Search Engine Journal
Your branding is your identity.
So, if your logo, marketing videos, and design elements feel too stale and are not resonating with your target audience—it’s a ticking time bomb.
Being outdated and irrelevant can hurt your business in innumerable ways.
Firstly, your potential customers will perceive that you're not keeping up with the times and are not worth their time or money.
Secondly, your existing customers will feel you are not keeping up with the competition and this will damage their loyalty towards you.
You’ll take a major hit in terms of customer engagement and recognition.
In this scenario, you’ll need to rebrand.
Rebranding can breathe life back into a company’s image.
It will make you fresh and exciting for the market again.
With time, a company’s mission, vision, and values can evolve.
Suppose a company now values sustainability more, and it’s a big part of their business.
If this value proposition is not part of its current branding, how will the public know about it?
Rebranding can help here.
With rebranding, you can align your brand identity with your current ethos and goals.
Then, you can create brand-new company introduction videos for the public to understand your current positioning.
Source: Freepik
It’s time to rebrand when you are entering a new market space, introducing a new product, and changing your business strategy drastically.
Suppose, you started as a tech startup that offers software development services and now you have transitioned to a full-fledged IT consulting firm.
You need to accommodate this change in your brand and alert the public about it too.
Rebranding will do that for you.
If you want to expand beyond your current geographical area, you might need rebranding.
What worked culturally in your country might not work well in the country you're expanding to.
For example, European customers are much more environmentally conscious about their product packaging.
If your brand doesn’t have an eco-conscious image, how will you attract these customers?
You’ll need to reinvent your image, refresh your branding kit, and go the extra mile to meet the expectations of your new customers.
Source: Freepik
If your business is in hot water due to negative associations or controversies, you’ll need an image revamp.
It will help you distance your brand from these past issues and rebuild the trust with customers.
When your company is merged with or acquired by another company, both your identities will clash.
This can confuse your customers and stakeholders.
You’ll need to decide whether to keep both brands separate or go through a rebrand that clearly communicates the change.
Rebranding can help you form a cohesive identity for the new entity formed by the merger/acquisition.
Source: Freepik
Why is branding important for companies?
To differentiate themselves from their competitors and to show how they are better, right?
But you might be surprised to know that many companies struggle to articulate or even identify these key differentiators.
If you, as a brand, aren’t sure about this, how will your customers be?
This uncertainty can stunt your sales and business growth.
So, you need to make sure to clearly communicate your unique market superiority value to your customers and employees too.
And, this calls for rebranding.
A rebrand shows the world the things you do better than any of your competitors.
The market and your audience are constantly evolving.
Your brand identity needs to accommodate the new target audience who is ready to spend money in the market space.
Yesterday it was the Millenials, today the Gen Z, tomorrow it will be the Gen Alpha, and after that some other generation.
A rebrand can help you catch the attention of the newly profitable current audience.
It will help ensure that your brand is relevant to their needs.
If your sales and growth are stagnant, it could indicate that your brand is no longer resonating with your audience.
Rebranding can help by giving your brand a fresh appeal and attracting new customers.
It might involve repositioning the brand to appeal to a different audience or enhancing the product offering.
Source: Freepik
If your brand looks different on various platforms, it can really confuse your customers.
Rebranding can help you create a consistent visual identity that’s easy to recognize and builds trust.
But that’s not all.
You can also consider rebranding in other scenarios, such as if you're facing legal or trademark issues, struggling to attract top talent, dealing with internal dissatisfaction, or having a weak digital presence.
So, once you decide to rebrand, what's next?
You'll need the right tools to make it happen. In the next section, we’ll explore one of the most powerful tools in your rebranding toolkit—videos.
Here are the key reasons to incorporate video in your rebranding campaigns–
Source: Freepik
With videos, your brand can connect with the audience on a deeper level.
With the use of music, relevant characters, fluid movements, colors, and perfect voiceovers, videos powerfully tap into people’s emotions.
This creates a memorable impression, fostering empathy and loyalty toward your brand.
Videos are unlike static images or texts, they breathe life into your brand.
Through motion, animation, and special effects, videos tell your story dynamically.
They make it easier for you to showcase your changed brand identity.
For instance, even with a simple logo animation video, you can vividly illustrate what your rebrand is all about.
Source: Freepik
In today’s social media world, videos are your ultimate engagement magnet.
They don’t just boost your brand’s visibility—they get people talking on YouTube, Instagram, LinkedIn, and beyond.
And here’s a fun fact—people are 52% more likely to share a video with their friends than any other type of content.
So, yeah, videos are super shareable too.
Talk about a win-win!
Videos pull all the pieces of your rebrand—logo, colors, typography, taglines—into one cohesive story.
This way they make sure that every part of your new identity is out there for the public to take in.
They give people a unified brand experience.
So yes, videos are truly amazing!
But the question is—how do you make the most of them?
The best way to learn is by example.
Dive into the next section to explore some of the best rebranding video examples and discover how to effectively use them to your advantage.
Deloitte used this motion graphics video to refresh its existing brand image.
By incorporating kinetic typography, a thrilling background score, fluid transitions, and elements of animation, it powerfully conveyed the message that “it has changed.”
The video used photographs to highlight Deloitte's diverse presence in the industry—whether in food, paint, art, tech, healthcare, or something else—showing that it’s everywhere.
It demonstrated that Deloitte is no longer just a foundation for design but a brand that also embodies consistency and leadership.
Visa used this dynamic video to reposition itself and showcase its new brand symbol.
In the video, it introduces itself as a brand that empowers people and businesses to participate in the global economy.
It offers a glimpse of its past and what it has evolved into now.
This move highlights how Visa’s new brand identity is rooted in its illustrious history, building even more trust in the brand.
The video is truly one of the best rebranding examples.
With a mix of rapid transitions, 2D animation, kinetic typography, a powerful voiceover, and fun music, it keeps your eyes glued to the screen for a solid two minutes.
That’s impressive!
Asana used this video to roll out its new logo.
They refreshed the original design to make it stronger in the market, easier to spot, and more in tune with the Asana product.
In this 2D animation with motion graphics, Asana drives home the point that the old ways of working just aren’t cutting it anymore.
The video cleverly plays with the three dots of the new logo to show how Asana can simplify your work.
It also gives a quick rundown of what you can do with Asana.
Using bold colors, sleek shapes, and dynamic transitions, the video also captures the spirit of collaboration and teamwork that’s central to Asana’s mission of boosting productivity.
Intel rolled out its new corporate logo with this mixed-media video.
The video highlights how the new logo is inspired by iconic designs from the past while embracing a modern, contemporary look.
Intel showcased how it’s a timeless brand that draws from its rich history while leading the way into the future.
With 3D elements, live-action footage, amazing transitions, and that classic Intel blue, the video is super engaging from start to finish.
The video blends 2D and motion graphics, with a strong focus on visual storytelling.
It kicks off by highlighting how proud Sanofi is of its legacy but admits that clinging to old logos and identities has made the company feel fragmented.
That’s why they’re stepping into a new era, united under a bold and new visual identity.
The video emphasizes that while Sanofi is now more courageous and bold, its core purpose remains rock solid.
By the end, with a seamless mix of visuals and a strong voiceover, the video clearly shows what Sanofi is all about today.
This leaves viewers with a crystal-clear understanding of the brand’s evolution.
This motion graphic video introduces the new Travod to the world.
Travod used it to showcase how they've grown and evolved after years of transformation.
Their team has expanded, quality standards have risen, and their image has changed.
They’ve embraced this change with a fresh brand identity.
But this video showed how this image update isn’t just about a new look—it’s a reflection of their excellence, agility, passion, unity, integrity, and innovation.
Using dynamic background music and kinetic typography, the video efficiently conveyed all these things even without a voiceover.
This video is a blend of live-action footage and integrated 3D animations.
It features the crafting of McKinsey & Company's brand logo, with glimpses of magazines, computer screens, and other visuals that highlight McKinsey’s excellence.
We also see 3D infographics showcasing the impact this company has made on other brands.
Towards the end, words like "Clarity," "Contrast," and "Craft" appear on the screen, followed by McKinsey’s name, before the video concludes.
These three words capture the essence of what McKinsey offers.
In this typography animation video, Tecstub reveals how its brand identity has evolved.
They’re now bigger, better, and ready for the future.
The video grabs your attention with bold visuals, fast-moving text, quirky transitions, and upbeat music.
It keeps you hooked as it tells the story of what the company does—it designs, builds, and implements.
It also gives you a glimpse of their team.
Plus, the video highlights the core values that drive the brand.
LottieFiles unveils its new look with this eye-catching motion graphics video.
It starts with a playful twist—a character peeks out from a black screen, and then pulls it open, letting vibrant colors flood in as the real action begins.
The video features quirky characters made of different shapes.
One standout is a fun character on a skateboard, whose shapes magically transform into the new brand logo.
Pretty cool, right?
The video also has a catchy, quirky soundtrack that adds to the fun.
Overall, it’s a short, stylish rebrand video that perfectly captures the brand’s fresh new vibe.
In this typography animation video, Airbnb introduces Bélo, their fresh new logo.
What makes their rebrand stick in your mind is how they take you along for the ride, showing you exactly how this now-iconic logo came to be.
The video walks you through the creative process behind the logo and dives into the reasons for the rebrand.
By linking their logo to a sense of belonging, the brand tugs at your heartstrings.
The story behind the logo makes you feel more connected to Airbnb as a brand.
This 2D animation brings Burger King’s new brand identity to life with vibrant typography, retro graphics, and bold colors.
It starts off by showcasing the brand as more authentic, fresh, and irresistible than ever.
The video features their products with the new logo, takes us inside their outlets, and even shows the staff striking cool poses.
The standout moment of the video for me is the fun 2D animation where a burger is assembled and then magically transforms into the new Burger King logo.
Overall, it’s a quirky, fast-paced video with lively transitions and music that really connects with today’s audience.
This video is a burst of energy with its vibrant 3D animation and live-action shots.
It reveals Pepsi’s bold new logo and visual identity in style.
With dynamic visuals and clever pop culture references, it smartly positions Pepsi as the top choice for the younger crowd.
The best part?
From beginning to end, the video is filled with Pepsi’s logo popping up everywhere—it’s like a nonstop celebration of the brand.
As always, Pepsi’s self-promotion is out of this world.
This video combines 2D animation with live action to introduce the new DepositPhotos logo.
But it doesn’t stop there—it goes beyond the usual rebrand by showcasing everything DepositPhotos has to offer.
It highlights the range of colors, typefaces, and creative options available on the site, and gives a peek into the diversity and quality of their stock images.
By being so artistic and visually stunning, it greatly emphasizes Deposit Photos’ reputation as a top-notch resource for creatives.
Smood rolled out this motion graphics video to unveil its refreshed brand image as a Swiss 360-degree delivery platform.
The video highlights its growth and evolution, showcasing how it has delivered millions of smiles with its fresh new look.
From food and flowers to cosmetics and groceries, the video shows how Smood handles it all.
It also emphasizes the brand’s commitment to fair working conditions for all its drivers.
Plus, it introduces Smood’s new mobile app and website, giving us a sneak peek at these updates in action.
In just 48 seconds, the video covers everything the brand has changed and what it stands for.
This rebranding video of Nokia takes a bold step and shows the world a completely new side of the company.
It introduces a brand identity that reflects who Nokia is today—far beyond what people have known before.
The video emphasizes Nokia's role in unleashing the exponential potential of networks, reshaping how we live and work.
With engaging visuals, it highlights how Nokia is enabling real-time interaction between people, machines, and devices like never before.
The video showcases how the brand is reaching new people, places, and industries that were previously untouched.
This rebrand shatters the outdated image of Nokia as just a phone brand and opens up endless opportunities for its business.
As it unveils these changes, the video also introduces Nokia’s new logo, perfectly aligning with its versatile identity.
And that wraps up our list of rebranding video examples!
You’re now just about ready to kick off your own project.
All you need now is to brush up on a few key elements to consider before diving in, and you'll be all set to create your own awesome rebranding videos.
Rebranding videos aren’t just your typical marketing or brand videos—they’re crucial for communicating your new brand identity to your audience.
You can’t afford any slip-ups with them.
A misstep in your rebranding video could seriously impact your corporate image or waste all the time and money you invested.
So, to make sure your video hits the mark and effectively delivers your new brand message, keep these key elements in mind.
Videos are not your overall rebranding strategy, they are just part of it.
Always remember this.
That is why it is very important for your videos to perfectly reflect what the strategy wants them to reflect.
If your goal is to boost sales, attract investors, or reinvent your company’s reputation, you should craft your video’s content around these objectives.
You need to start by clearly understanding the desired results and then ensure your videos reinforce the new brand story and position.
The visual elements of your rebranding videos are crucial.
You need to focus on these well-
The messaging in your rebranding videos needs to be clear and consistent–
Use your rebranding videos to introduce updated assets.
If you have a redesigned website, social media, packaging, stationary, and signage show it in the video well.
This will show people how much you have evolved and will add to the breadth of your rebrand.
You don’t want to get into any legal trouble!
Make sure that your rebranding videos do not infringe on any existing trademarks or copyrights.
Always double-check that all new brand elements, including names, logos, and taglines, are legally protected before they’re featured in your video.
Your rebranding video needs to go with your brand guidelines meticulously–
Allocate a portion of your rebranding budget to video production–
Use your videos to tell the public you have rebranded.
Use it as a centerpiece of a coordinated launch across all channels.
It will help to create buzz and drive traffic to your newly branded website or social media platforms.
By focusing on these key elements, your rebranding videos will effectively communicate your new identity, resonate with your audience, and support your overall business
Rebranding videos are definitely here to stay!
They’re not just a trend—they’re essential tools for navigating the future of marketing and brand management.
With the market evolving so quickly, technology advancing, and audience preferences shifting rapidly, brands can't afford to stay static.
Gone are the days when a brand could coast for 20 years without a refresh.
Brands will need to adapt their identities more frequently to keep up with the pace of change.
And that’s where rebranding videos come in.
They’re and they will be crucial for injecting new life into brands, keeping them connected, and making sure they stay relevant in an ever-changing market.
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