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Check out the Best Whiteboard Explainer Videos in our compilation video here:
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One of the biggest challenges to any business is simplifying complex ideas into digestible content for your audience.
And this is universal, regardless of your size, industry, or if you’re B2B or B2C.
A Wyzowl study reveals that 69% of people prefer short product videos, with 84% of consumers saying they bought a product because the video convinced them.
Another Biteable study showed that videos increased awareness, engagement and brand trust by 50%!
There’s no denying the appeal of video marketing in today’s economy. Everyone’s using video.
And therein lies the problem: how do you stand out?
Potential customers won’t stay interested beyond just three seconds and are naturally skeptical with any sales pitch.
So how do you stay memorable more than your competitors?
This is where whiteboard explainer videos come in.
It is the ultimate tool for transforming information-heavy presentations into engaging and easy-to-understand narratives.
It combines visuals with storytelling to connect with your audience, leaving a lasting impact.
The simplicity of these videos doesn’t just capture attention—they clarify, educate, and drive home your message like no other medium.
Image Source: Freepik
The biggest advantage of a whiteboard explainer video is its ability to take highly technical, abstract, or detailed content and transform it into a visual narrative that’s easy to follow.
Through a step-by-step process, complicated ideas are broken down into bite-sized pieces, helping viewers absorb information effortlessly.
It’s why businesses turn to whiteboard animation when trying to explain intricate topics like SaaS platforms, blockchain technology, or medical procedures.
Let’s face it—attention spans are shrinking. In B2B settings, executives and decision-makers don’t have time to sit through hours of dense content.
That’s where the magic of whiteboard animation comes in. With its dynamic combination of visuals, narration, and hand-drawn elements, these videos keep viewers hooked from start to finish. The unfolding visuals create an engaging story, making it hard to look away.
Whiteboard explainer videos offer endless creative possibilities. Whether you want to add your brand’s signature colors, stylized fonts, or unique visuals, whiteboard animation can be fully tailored to align with your business’s tone, style, and message.
This flexibility makes it ideal for B2B businesses aiming to maintain a consistent brand identity while communicating complex ideas. As a bonus, you can bring things full circle with your customers by using testimonial videos where they speak on their own personal experiences with your brand.
Studies show that people are more likely to remember information presented in visual formats.
By combining images with narration, whiteboard explainer videos help reinforce key points, making it easier for your audience to retain the information.
In fact, people remember 80% of what they see and hear, making these videos an effective tool for increasing understanding and retention.
Not convinced? Check out our other blog post on the advantages of whiteboard animated video: “10 Whiteboard Animation Benefits for Enhancing Information Retention”
Image Source: Freepik
Crafting a whiteboard explainer video that hits the mark requires a blend of creativity and strategy. Here are the key elements to focus on:
Every successful whiteboard explainer video begins with a well-crafted script. Your script should be concise, to the point, and free from jargon.
Focus on presenting the most important information while guiding viewers through a clear narrative that addresses their pain points.
At the heart of whiteboard animation is visual storytelling. The visuals should directly complement the script, illustrating key concepts and ideas as they unfold.
The hand-drawn animation adds an element of simplicity and charm, making even the most technical subjects feel approachable.
A professional voiceover for your explainer videos is essential to delivering your message with impact.
The tone and style of the narration should align with your brand’s personality, whether it’s professional and authoritative or casual and friendly.
The voiceover should guide viewers through the video with clarity and energy.
Flow is key to keeping your audience engaged.
Each scene in the video should flow seamlessly into the next, with logical transitions between ideas.
Keep the pacing steady—neither too slow nor too fast—so viewers have enough time to absorb the content without losing interest.
Never leave your audience hanging! Every whiteboard explainer video should end with a strong call to action (CTA).
Whether it’s encouraging viewers to learn more, sign up for a demo, or contact your team, your CTA should be clear and actionable, guiding viewers toward the next step.
Now that you’re armed with the knowledge you need to do your own whiteboard video, chances are you’re wondering where to start, or what to say.
If so, don’t fret, this happens to all us creative types too, so you’re in good company.
A great way to get that spark of inspiration to get you started, is by checking out what other people are doing, and analyzing what makes it work for them.
To help, here’s 12 great whiteboard animated explainer videos to give you that motivational boost and get your ideas flowing! Let’s dive in.
You’ll find this video on many blogs talking about the whiteboard animation style– and for good reason. This example stands out as one of the best.
Marketing a soft drink is far more difficult and complex than it sounds.
Most of the usual hooks and ideas that work in other industries simply don’t apply.
It’s a challenge that brands like Coca-Cola attack with great enthusiasm, constantly innovating and evolving.
VP Jonathan Mildenhall explains the marketing and advertising landscape, and his company’s plan to continue to innovate and lead the space.
With the help of whiteboard explainer animation, his thoughts and ideas come to life and are communicated visually as well as verbally, making it even easier for even a novice viewer to grasp these concepts.
It runs a tad on the long side at 15 minutes, with the assumption that the viewer wants to learn and understand how Coca-Cola dominates when it comes to branding and advertising.
So this isn’t a problem because the video understands its audience– it’s not an ad or a cold call marketing tactic where you need to grab and hold the viewer’s attention or they will move on quickly, so it works.
Buying a home and getting a mortgage is one of the biggest decisions a family can make in their lifetime.
It’s complex and confusing, and if you make the wrong move, you can end up paying for it for almost the rest of your life– literally.
So CitiBank used storytelling and whiteboard animation to break down the process and address the viewer’s questions. It goes beyond that by calming their fears and worries.
Thanks to the power of storytelling, the viewer is presented with an audience surrogate– a character that represents them in that situation– and unpacks the process of moving to a new home in a new city.
Note how the emphasis here is on calming the audience’s fears and trepidation and presenting CitiBank as a friend who saves the day and helps their customers at every step.
The animation is lovely, too, with friendly cartoon-style graphics and cute characters with plenty of emotion and a dash of humor.
You almost forget you’re watching a whiteboard animation or an ad for a bank, because you get swept up in the story!
It was a straightforward educational video for USA Football to advise young athletes on fitness.
This whiteboard animation video came with a unique request of not using hands to draw but keeping the visuals same as a whiteboard animation.
Also since the target audience was kids, we were asked to use a lot of colors in the video.
AFEX uses a short 30-second whiteboard video in a way most brands don’t even consider.
Through a whiteboard explainer video, their video about risk management contains live-action props like a car and road markings.
The narration is not only great as it synergizes well with the stop motion animation but also explains the nature of AFEX and how they can do the hard work for you.
Don’t you hate it when your computer does a software update in the middle of important work?
Or when you simply can’t figure out how to print a document? It’s frustrating, interrupts your workflow, and ruins your day.
But when you’re in the military, computer glitches aren’t just annoying– they can be incredibly dangerous, with unthinkable consequences.
Red Hat is a Linux distro (computer operating system) known for its rock-solid reliability and dependability, and they wanted to pitch their offering to the US military.
So we created this whiteboard animated video to explain the benefits and advantages in the context of military operations.
As it’s important to know your audience, our video got somewhat technical in nature, because it’s not aimed at the general public but a specific group of people.
The video needed to speak their language and understand their world and perspective specifically.
So we used a graphic style that’s a little more illustrative and serious, rather than cartoony or funny; and also paired it with the deep voice of an authoritative male narrator.
Short. Simple. Engaging. These were the three words that popped into our minds after watching the series of whiteboard animation spots by Ford.
This campaign was designed around the message of “it’s easy to get into a Ford.”
It is amazing how the videos talk about everything in just 15 seconds and leave you wanting for more.
Ford brand colors were smartly used with the whiteboard style and car images were seamlessly blended together.
Hand movements were animated just at the right moments to keep the engagement going.
This whiteboard animation explainer video has been made for BK Billing by the awesome folks over at Savvy Productions.
The stand-out feature of this video is its straightforwardness.
It doesn’t waste time coming to the point and that’s what makes it effective.
The video focuses on the messaging and then incorporates animations to increase the appeal of the core message.
Very clever execution if you ask us and that’s what makes it unique.
Santen Pharmaceuticals is a leading healthcare brand in ophthalmologic solutions. Nobody likes having dry and irritated eyes. And in our modern world of constant screens, pollution, and dust everywhere, it’s becoming an increasingly common problem.
They wanted to explain to their audience why their product is the ideal solution, but also wanted a more deep dive into how eyes stay lubricated and healthy in the first place, before explaining how their products can solve common issues. So they came to us for a whiteboard explainer video, the ideal format for this kind of explanation.
The advantages to this kind of video are two-fold: first, it’s educational and informative, even if it’s a topic that most people aren’t too deeply interested in.
But second, by sharing their knowledge with the public, they establish themselves as an authoritative expert in the field that cares passionately about eyecare and health.
This forges a strong sense of trust and authenticity with the viewer, which has a powerful and lasting impact.
The story does a great job of motivating Cisco’s sales team to capture maximum market share and also learn about the “why” behind the design of this solution.
The use of brand colors is done subtly and compositions are balanced across the whiteboard video.
The use of hand movements is done with precision and it keeps you engaged even though duration exceeds to 3 minutes approx.
If your first reaction to this video was “when’s the whiteboard going to show up?” then you’re not alone.
It’s this convention-breaking artstyle that sets this video apart from the rest.
Cleverly combining live-action 3D with 2D style cartoon drawings, the whiteboard animation video by the European Commission to promote Interoperability drives the point of working in harmony further.
Using a clever metaphor, this whiteboard explainer video addresses pain points by showing the disharmony between two violin players.
When everything comes together, and you hear what Ode to Joy is actually meant to sound like, you realize what Interoperability aims to do.
All without any mention of the technical side of things!
Let’s have a look at another favorite whiteboard animation video of ours.
Made for Closet Factory, we left no stone unturned to help them get their message across.
They were facing a dilemma on the medium which will help simplify their offering for their customers and reached out to us for a solution.
We went one step further and made them this video that not only solves their problem, but also gives an extra push to their message.
It spices up their offering and makes it more interesting than it already is.
This could quite possibly be the best whiteboard animated explainer video of all.
Author Steven Johnson takes us on a fascinating journey about creativity, and what it takes to get into that zone where inspiration strikes easily. The whiteboard animation really brings his ideas to life, with creativity and artistry.
This video is a great example of what we mean when we say that video isn’t just visuals to take up space and give you something to look at while you listen to the script voiceover.
Rather, it complements and amplifies the message with supporting visuals, using metaphors and setting mood. This is along with making everything more visually interesting and attractive, capturing and holding the viewer’s attention from start to finish.
This specific video goes above and beyond, turning an already interesting lecture into a bonafide work of art. The sketches go from topic to topic, but eventually circle back and zoom out at the end to show a final masterpiece that ties it all together.
This is what we mean when we say animated explainer videos are more art than science!
Creating a whiteboard explainer video involves several steps, including brainstorming ideas, writing a clear script, sketching out visuals, recording a professional voiceover, and animating the content.
It’s crucial to have a seamless collaboration between the creative team and the client to ensure the video meets the desired goals. Many companies opt to work with specialized video production agencies for a more polished result.
For a more in-depth explanation of how to create your own whiteboard videos, check out our helpful and thorough blog post on the topic here: “How to Make a Whiteboard Video in 9 Easy Steps”
A: Absolutely! Whiteboard videos continue to be highly effective in 2025, especially in the B2B sector.
Their ability to simplify complex information, combined with their engaging format, makes them a go-to option for businesses looking to explain products, services, or processes.
Plus, the storytelling aspect adds a personal touch that resonates with viewers.
A: There are several software tools available for creating whiteboard animation videos, each offering unique features.
Popular choices include VideoScribe, Doodly, Explaindio, and Renderforest. These platforms offer easy-to-use interfaces for creating hand-drawn visuals, adding voiceovers, and animating content without requiring advanced technical skills.
If you want to learn more, we did a whole blog post on the topic going in depth. Check it out here: “20 Best Whiteboard Animation Software: The Ultimate Guide”
Whiteboard explainer videos are a powerful medium for B2B businesses to break down complex concepts and communicate with clarity.
Whether you’re showcasing a new app, explaining your SaaS product, or presenting data in an easy-to-understand way, whiteboard animation transforms abstract ideas into compelling, digestible content.
The best part? Whiteboard videos are versatile, engaging, and effective at boosting information retention—making them an indispensable tool for businesses looking to communicate with impact.
If you’re ready to simplify your message and connect with your audience, consider leveraging whiteboard explainer videos in your marketing strategy.
In 2025 and beyond, the demand for clear, visual communication is only going to grow. Get ahead of the curve by investing in animated explainer video production services that bring your ideas to life in a way that’s engaging and memorable!
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